Australia - Digital TV - Market Overview and Statistics
Since the introduction of digital TV to Australia, there have been many additional channels made available to viewers. Since early 2014 total overall digital TV penetration has now exceeded 99% of the TV households, as Australia now only broadcasts only digital TV. A retuning process of aligning digital TV channels is now in progress across Australia during 2014.
The formation of Freeview and the launch of Free-to-Air new digital multi-channels, along with the expansion of the networks' online and cross-platform offerings, has had the potential to enrich the viewing experience. Smart TVs into late 2014 will have an added digital EPG feature FreeViewPlus' that would allow hybrid broadcast broadband television (HbbTV) technology to replay TV programs direct on the television set. As Smart TV sales increase beyond 40% of the market, the use of HbbTV may be just enough to keep people in front of the TV for a while.
This report combines a range of statistics such as digital TV sales and uptake and regional penetration rates, which are presented across a range of tabular and easy-to-read chart formats.
Smart TV penetration increasing, digital TV conversion completed, TV recycling has slow uptake.
Companies covered in this report include:
Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven, Nine, TEN, Southern Cross, Prime, WIN, Freeview.
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