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Australia - Digital TV - Market Overview and Statistics

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Australia - Digital TV - Market Overview and Statistics

Since the introduction of digital TV to Australia, there have been many additional channels made available to viewers. Since early 2014 total overall digital TV penetration has now exceeded 99% of the TV households, as Australia now only broadcasts only digital TV. A retuning process of aligning digital TV channels is now in progress across Australia during 2014.

The formation of Freeview and the launch of Free-to-Air new digital multi-channels, along with the expansion of the networks' online and cross-platform offerings, has had the potential to enrich the viewing experience. Smart TVs into late 2014 will have an added digital EPG feature FreeViewPlus' that would allow hybrid broadcast broadband television (HbbTV) technology to replay TV programs direct on the television set. As Smart TV sales increase beyond 40% of the market, the use of HbbTV may be just enough to keep people in front of the TV for a while.

This report combines a range of statistics such as digital TV sales and uptake and regional penetration rates, which are presented across a range of tabular and easy-to-read chart formats.

Key developments:

Smart TV penetration increasing, digital TV conversion completed, TV recycling has slow uptake.

Companies covered in this report include:

Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven, Nine, TEN, Southern Cross, Prime, WIN, Freeview.

1. Synopsis
2. Digital TV broadcasters
2.1 Overview
2.2 Australian Broadcasting Corporation (ABC) and Special Broadcasting Service (SBS)
2.3 Commercial Free-to-Air (FTA) digital TV
2.4 Freeview
3. Market trends, developments and analysis
3.1 Digital switchover legislation passed
3.2 Government digital strategy plans
3.2.1 Background information
3.2.2 Digital TV timetable
3.2.3 Self help transmission or VAST
3.3 Digital TV
3.3.1 Some background information
3.3.2 The replacement market
3.3.3 Patchy digital TV reception yet another stumbling block
3.3.4 Will digital TV reception be free?
3.4 Smart Connected TVs
3.4.1 Introduction
3.4.2 Smart TV threatens broadcasters
3.4.3 The gigabyte household needs FttH access
3.4.4 Brief case study: YouView
4. Statistics
4.1 Digital TV uptake as at 2014
4.2 The Digital Assistance Scheme (HAS)
4.3 The Satellite Subsidy Scheme
4.4 National Television and Computer Recycling Scheme
5. Market surveys
5.1 Overview
5.2 Australian household digital conversion
5.3 Television recycling
6. Related reports
Table 1 Household conversion to digital TV 2009 - 2014
Table 2 Percentage of digital TV households by region 2009 - 2013
Chart 1 Overview of overall Australian household conversion to digital TV 2009 - 2014
Exhibit 1 Overview of the analogue switch off to digital by regional and metropolitan area
Exhibit 2 Many self-help retransmission sites cease
Exhibit 3 Televisions, computers and their hazardous inventory of e-waste

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