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Australia - Digital Media - Video Streaming - Trends, Developments and Statistics


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Australia - Digital Media - Video Streaming - Trends, Developments and Statistics

Driven by the successful US-based Netflix video streaming service from America, several Australian companies have launched new video streaming services or updated their services.

The traditional IPTV model is making something of a comeback, with new video streaming services launched over higher-speed broadband networks and the introduction of competitively priced triple-play models. However, digital rights constraints are making it impossible for the services to take a larger share of the entertainment content market. It is therefore free catch-up TV series rather than movies and sport that are driving the current developments. Movie content available under the basic IPTV subscription is mostly B- or C-rated; A rated material and new releases are only available at extra charges. BuddeComm remains pessimistic about the current commercial video streaming business models of most of the players. We predict that consolidation will have to happen. In addition, legislative changes in preparation in mid-2015 will go far to protecting content providers rather than consumers, leading to a more controlled media landscape.

Until now services offered by ISPs have failed to attract large paying-user bases in early 2015 there were only around 128 million subscribers globally, and some 800,000 in Australia.

By far the largest growth in video entertainment comes from user-generated content services such as YouTube, Facebook and a whole new range of services of short, and even super-short, videos. Catch-up TV would be the second largest category.

These developments will significantly influence video streaming developments and future models will therefore have to be substantially different from those of today. The best way to envisage this is to look at the smart devices which provide app-like' interfaces to new content services that supply instant streaming.

BuddeComm estimates that downloading and streaming of video now constitutes well over 50% of all regular online video usage, and that this will only increase over time.

There is a correlation between the availability of high-speed broadband and video streaming usage and it is envisaged that further increases in high-speed broadband penetration will drive new video streaming developments. The rapid growth of smartphones and tablets is also giving this market a boost, as well as new business models such as pay-per-view. New video streaming services are already being streamed over these devices as well as over gaming devices.

In this report we offer an analysis and a market overview, with some statistics and results from recent industry surveys.

Key developments:

IPTV, Video-on-Demand, video podcast, online video, streaming, smartphones, tablets, smart TVIPTV companies are covered in a separate report: Australia - Digital Media Video Streaming - Major Players

Companies mention in this report include: Telstra, Optus, FetchTV, Bigpond, Google, Apple, iiNet, ABC, Netflix, Foxtel, NBN Co, Quickflix, Hulu


1. Synopsis
2. Definitions
3. Introduction
3.1 Streaming closing in on traditional TV
4. Market Analysis
4.1 Streaming threat to pay TV
4.2 Legislative changes
4.3 Is the IPTV market ready for consolidation?
4.4 Broadcasting is moving to broadband
4.5 The first ten years of IPTV
4.6 Competition heating up in 2015
4.7 The next revolution in online video media
4.8 Free-to-air TV still going strong
4.9 Telstra T-Box vs. FetchTV
4.10 The content and set-top box monopoly
5. Market surveys
5.1 Survey AHEDA: little impact from Netflix
5.2 Survey Nielsen: Netflix dominates Australian SVoD market
5.3 Online video services becoming main stream
5.4 Home entertainment market hits $1.11 billion
5.5 Online video advertising market
5.6 Media consumption is shifting - Deloitte 2014
5.7 IPTV market shares
5.8 Increase in watching video on handhelds
5.9 Multiscreen viewing statistics
6. Video Streaming Major Players (separate report)
7. Related reports
Table 1 Online video content by service 2013-2014
Table 2 Preferred sources of entertainment
Table 3 Video content viewing behaviours

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