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Australia - Digital Media - Video Streaming

Australia - Digital Media - Video Streaming

There are two major categories of paid online video content: Pay-per-view video-on-demand (PVOD) and subscription video-on-demand (SVOD) services. SVOD has emerged as the major category of paid online content in Australia.

The global streaming revolution is gathering pace. The Internet now rivals broadcast TV as a vehicle to deliver consumer content. Their shift in user behaviour continues to drive change in the TV and media industries, prompting a move away from old formats and business models and ushering in an era of high-quality, on-demand entertainment.

Streaming in closing in on broadcast TV. Rapid increase in rate of adoption of SVOD is occurring where high-quality broadband is already available. By 2018 the growth in the uptake of catch up and live traditional TV streaming services had slowed down, with SVOD penetration on track to overtake it. NBN is accelerating this trend as the mass deployment of high quality broadband takes place via NBN will significantly decrease cost of delivery of SVOD.

Netflix has emerged as the SVOD dominant operator, but both Stan and Presto have built up a significant customer base, and both have the substantial financial resources of their backers at their disposal. With such a large number national and international players competing consolidation is starting to take place. Quickflix has been forced to exit the market, followed by Foxtel's Presto service later on in that year. BuddeComm predicts that the rate of SVOD growth moving into 2019 will begin to taper off and eventually level off in around five years' time in 2023.

Companies mentioned in this report:

Telstra, Optus, FetchTV, Bigpond, Google, Apple, ABC, Netflix, Foxtel, NBN Co, Hulu, Stan


1. Synopsis
2. Market analysis
3. Definitions
4. Impact of SVOD on traditional TV
4.1 Overview
4.2 Catch-up TV
4.3 Opportunities for broadcasters
5. Impact of SVOD on the Pay TV Market
6. VOD subscribers and usage statistics
6.1 2018 Statistics
6.2 2017 Statistics
6.3 2016 Statistics
6.4 Subscribers and pricing by provider
6.5 Forecasts and future trends
7. Inhibitors to SVOD market growth
7.1 Introduction
7.2 Restricted bandwidth / access speed
7.3 Lack of differentiation of product offerings
7.4 Copyright and content issues
8. Major VOD providers
8.1 Netflix
8.2 Stan
8.3 Foxtel
8.3.1 Foxtel Play
8.3.2 Foxtel Now
8.3.3 Historic - Presto
8.3.4 The iQ3 set-top box
8.3.5 Historic overview of services
8.4 Telstra TV
8.5 Vodafone
8.6 FetchTV
8.7 Hayu
8.8 Hulu
9. Global trends
9.1 Lack of success of telcos globally
9.2 Rise of SVOD has accelerated uptake of video
10. SVOD market trends
10.1 Growing market competition
10.2 Consolidation of Australian SVOD market
10.3 Impact of SVOD on Telco market
10.3.1 Growing importance of partnerships
10.3.2 Increasing pressure on network delivery
10.3.3 Other platforms
10.4 Competition from second tier market
11. Market analysis
11.1 The remarkable story of Fetch
11.2 Rapid recent uptake in SVOD in Australia
11.3 Is the IPTV market ready for consolidation?
12. Other market research studies and surveys
12.1 SVOD market forecast
12.2 Multi-Screen market study show broadcast TV viewing in on the decline
12.3 Programmatic advertising market trends
12.4 VOD sport viewing patterns
13. Related reports
Table 1 SVOD Subscribers by Category 2017 - 2018
Table 2 Total number of Fetch TV subscribers 2012 - 2016
Table 3 Forecast - Television households and subscriptions in Australia 2014 - 2019
Chart 1 Australians accessing online video content online 2017
Chart 2 SVOD or pay-as-you-go services June 2017
Chart 3 Devices or services used for streaming video to television June 2017
Chart 4 -Devices uses for Traditional video viewing by device - June 2017
Chart 5 - Devices uses for online video viewing by device - June 2017
Chart 6 Online content watched in the last six months - 2017
Chart 7 Online video services used in the last six months - 2017
Chart 8 Catch-up TV services used in the last seven days- 2017

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