Australia - Digital Media - Social Networks

Attention: There is an updated edition available for this report.

Social media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available thanks to the internet, Web 2.0, email, broadband infrastructure and mobile phones and tablets. However, for these new social media tools to succeed, they need to be fully and totally integrated into our daily communication.

Popular social media sites have come and gone over the last five or so years as users trend to new features that allow us to experiment and connect. These include Instagram, Pinterest, Pheed, the relaunch of MySpace, or addins for Twitter such as Vine. The social media market becomes awash with older social media applications that include Facebook, Twitter, YouTube, Wikipedia, Foursquare and LinkedIn.

According to SocialMediaNews, by February 2015 the number of users from Australia that use social networking sites continues to grow. More than 13.8 million Facebook users, 2.7 million twitter users and 3.3 million LinkedIn users sees some of these sites accessed several times a day by some. This rise in users continues the trend from 2009 where Australians interacting with brands via social networks jumped by more than 60%. Increased use of mobile broadband through mobile devices is driving consumer uptake with many businesses now also investing in social media and also expecting a return.

This report includes BuddeComm's assessment of social media as a communication tool and includes information on some of the most prominent social media sites, including broad statistics both Australian based and global trends.

Key developments:

Social media, users, rankings, on going developments and crowd-sourced campaigns.

Companies mentioned in this report include:

Google, Facebook, YouTube, Twitter, LinkedIn, Foursquare, MySpace, Pinterest.

1. Synopsis
2. Overview of key developments
2.1 Mobile social networking
2.2 Adult services
2.3 Online dating
2.4 OTT Communication
3. Social network trends in Australia
3.1 Deloitte's Media Consumer Survey - 2014
3.2 Yellow Social Media Report
3.3 Social media addiction
3.4 Seniors social media usage increasing
3.5 Social networking sites used to screen job applicants
3.6 Social TV content delivery of the future
4. Key social networks
4.1 Introduction
4.2 Google
4.3 Facebook
4.4 LinkedIn
4.4.1 Insights in its Australian members
4.5 Twitter
4.5.1 Statistical Overview
4.5.2 7 million tweets a day
4.5.3 EventWatch
5. Business Market
5.1 Yellow Pages Social Media Report 2014
5.2 Building lifelong customer relationships
5.3 The organisation or group challenge
6. Conclusions and trends
7. Related reports
Table 1 Global subscribers to key social networks 2015
Table 2 Estimated social networking members by major sites in Australia 2010 - 2014
Table 3 - Guestimates of Twitter users in Australia
Exhibit 1 Mobile video communication: FaceTime and Google Talk
Exhibit 2 Examples of popular online dating sites
Exhibit 3 LinkedIn at a glance 2014
Exhibit 4 Examples of Web 2.0 developments

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