Social media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available thanks to the internet, Web 2.0, email, broadband infrastructure and mobile phones and tablets. However, for these new social media tools to succeed, they need to be fully and totally integrated into our daily communication.
Popular social media sites have come and gone over the last five or years as users trend to new features that allow us to experiment and connect. In 2013, recent newcomers include Instagram, Pinterest, Pheed, the relaunch of MySpace, or addins for Twitter such as Vine. The social media market becomes awash with older social media applications that include Facebook, Twitter, YouTube, Wikipedia, Foursquare and LinkedIn. Users have so many choices and then decide what is deemed essential and nice to use.
By mid-2013 the number of users from Australia that use social networking sites continues to grow. More than 11.5 million Facebook users, 2.2 million twitter users and 4.1 million LinkedIn users sees some of these sites accessed several times a day by some. This rise in users continues the trend from 2009 where Australians interacting with brands via social networks jumped by more than 60%. Increased use of mobile broadband through mobile devices is driving consumer uptake with many businesses now also investing in social media and also expecting a return.
This report includes BuddeComm’s assessment of social media as a communication tool and includes information on some of the most prominent social media sites, including broad statistics both Australian based and global trends.
Social media, users, rankings, on going developments and crowd-sourced campaigns.