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Australia - Digital Media - Newspaper Publishing


Attention: There is an updated edition available for this report.

The newspaper publishers are among those hardest hit by the massive changes that are taking place as a consequence of rapidly changing digital technologies.

As BuddeComm has discussed in various analyses over the past few years, the publishers were slow to come to an understanding of the impact of the internet, and for a long time they have taken the wrong approach.

Many of the printed media have resorted to ‘dumbing down’ their newspapers in order to survive. This has led to excesses – illegal practices in order to obtain news, and politicisation of the media to create a platform of fear, uncertainty and doubt in relation to some of the critical issues that are now being faced around the world.

This led to major conflict around News Corp and as a result many countries are reviewing their media policies. It also brought many of these issues into the public arena and a broader participation in the debate surrounding the future of the media is now taking place.

New e-business models will need to be developed whereby the printed media could use their broad appeal to attract customers and then, once these customers are inside their applications and services, they could explore new business models that would enable them to monetise these visits.

In this report we cover some of the companies that are involved with printed media. We also provide an overview with analysis on the company operations towards their digital developments that the companies are using in their strategies to remain dominating in the digital connected world. We provide some financial information and some statistics throughout the text and in tabular and easy-to-read chart formats.

Key developments:

Paywalls increasing with digital news producers, printed media, hardcopy, digital news media increasing readership with additional revenue streams, apps, e-news.

Companied covered in this report include:

APN, News Corp, News Limited, Fairfax Media, Fairfax Digital, Journalism Online.


1. Synopsis
2. The anomaly of the mass media
2.1 Analysis of media trends
3. The future of mass media news
3.1 Sharp decline in mass media usage
3.2 Sensations sell
3.3 The power of the internet
3.4 News media apps and usage
4. Key trends and developments
4.1 News now comes from many sources
4.2 An interesting venture: Journalism Online
4.3 The rise of online news paywalls
4.3.1 Australian newspapers move behind paywalls
4.4 Can digital only news work
4.5 Digital e-readers
4.6 Media companies need to disaggregate and rebuild
4.6.1 Brand key in online media
4.6.2 Rapidly changing online news market
4.6.3 Learn to value brands
4.6.4 PC versus mobile-centric worlds
4.6.5 Multimedia journalism
5. Industry analysis
5.1 Introduction
5.2 Industry transformation is needed
5.3 Moving to a digital world
6. APN News and Media
6.1 Overview
6.2 Company key financial snapshot
6.3 The digital division expands
7. News Digital Media – Australia
7.1 Overview
7.2 Divide and grow
8. John Fairfax
8.1 Fairfax Digital background information
8.2 Road kill on the superhighway – analysis
8.3 Rationalisation of operations
8.4 Company key financial snapshots
9. Related reports
Table 1 – Selected newspaper app usage – 2011 - 2012
Table 2 – Most popular formats for receiving news in the USA – 2010; 2012
Table 3 – APN key financial performance indicators snapshot – 2010 - 2012
Table 4 – Fairfax Digital key financial performance indicators – H1 2012 - H1 2013
Table 5 – Fairfax Digital key financial performance indicators – 2008 - 2012
Chart 1 – Overview of Fairfax Digital revenue – broadcasting versus digital – 2008 - 2012
Exhibit 1 – Wikileads and will the e-publishers be the new free press
Exhibit 2 – MySpace a brief Australian look while under News Corporation

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