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Australia - Digital Media - IPTV - Major Players


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Australia - Digital Media - IPTV - Major Players

The telcos were the first cabs off the rank once they began to understand what they could do with the internet. However, they then became entangled in their vertically-integrated business models, trying to be all things to all people.

The other problem has been that all players launched their own proprietary systems and tried to negotiate their own exclusive content deals with movie and sport providers.

Independent content providers were not provided with an economically viable business offering by the telcos, who preferred to enter this new market on their own, through portal and walled garden' offerings. This forced the new players to develop the market independently, with Over-The-Top and apps solutions, thus bypassing the telcos as much as possible.

The clear winner has been YouTube, but other specialised video entertainment companies, including the broadcasters, have also performed significantly better in the video entertainment market.

With more widespread ADSL2+ broadband available, the prospect of new business models on the NBN and a new look at Triple Play models is putting IPTV back on the agenda again in 2013.

A re-launch of the Telstra T-box, the arrival of FetchTV and new plans from Quickflix and Netflix will lead the revival of this market.

Key developments:

Apps for IPTV, VoD, video-on-demand, video podcast, online video, DVD, Mobile TV, online streaming, Quickflix company turmoil sees a restructure.

Companies mentioned:

Telstra, Optus, Internode, TransACT, TPG, engin, FOXTEL, VOD, Quickflix, Netflix, ABC, Ninemsn, Yahoo!7TV, Hulu, iiNet, SBS, Seven Media, AARNet


1. Synopsis
2. Introduction
3. AFLTV
4. AARNet
5. Australian Broadcasting Corporation (ABC)
5.1 iView
5.2 Digital online viewing
5.3 Backtracked Wikimedia Commons streaming
6. Apple TV
7. BBC iPlayer
7.1 Launched in Australia
8. FetchTV
8.1 Overview
8.2 Product offering
8.2.1 Mobile TV
8.3 New STB to challenge Foxtel
8.4 Non IP Multicast trials
9. FOXTEL
9.1 Foxtel Play and Foxtel Go
9.2 Presto
9.3 Video on demand
10. Free-to-Air TV stations
11. Getflix
12. Google TV
13. Hoyts stream
14. Hulu
15. iiNet
15.1 Overview
15.2 Multicast IPTV over the NBN
15.3 Internode
15.4 TransACT
16. Netbay
16.1 Netflix
17. Ninemsn
17.1 (MI9)
17.2 Online, widgets and apps
17.3 Catch-up TV moving forward to FIXPLay
18. Optus TV
18.1 Background
18.2 Mobile TV and apps
18.3 Optus TV Now finished and rejected
18.4 Optus MeTV with fetch
19. Quickflix
19.1 Company overview
19.2 Reorganisation 2012/2013
19.3 Quickflix on TiVo in Australia and New Zealand
19.4 Acquisitions, Finance and content deal
19.4.1 Telstra BigPond's
19.4.2 Guaranty Finance Investors
19.4.3 Microsoft
19.4.4 Kogan
19.4.5 BBC
19.4.6 TiVo
19.5 Quickflix in New Zealand
20. Special Broadcasting Service (SBS)
21. Seven Network
21.1 Overview
21.2 Seven to introduce HbbTV
22. Tabcorp
23. Telstra BigPond Media
23.1 Background
23.2 BigPond Movies
23.2.1 T-Box and Video on Demand
23.2.2 FOXTEL on T-Box
23.2.3 DVDs
23.3 Mobile TV
23.4 BigPond Sport
23.5 BigPond TV
23.6 BigPond Music
23.7 Telstra's complex convergence strategy (historic)
24. Ten Network
24.1 Background
24.2 Content sharing, apps and sport
25. TPG
25.1 Yahoo!7 TV Plus7
25.2 Seven West Media
26. TransACT
27. VOD Pty Ltd
28. YouTube
29. IPTV for remote mining sites
30. IPTV market overview (separate report)
31. Related reports
Table 1 Estimated video streams by selected providers 2008 - 2011
Table 2 - Telstra T-Box subscribers 2011-2013
Exhibit 1 Seven Network's digital media strategies 2006 - 2012

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