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Australia - Digital Media - IPTV - Major Players


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Australia - Digital Media - IPTV - Major Players

The telcos were the first cabs off the rank once they began to understand what they could do with the internet. However, they then became entangled in their vertically-integrated business models, trying to be all things to all people.

The other problem has been that all players launched their own proprietary systems and tried to negotiate their own exclusive content deals with movie and sport providers.

Independent content providers were not provided with an economically viable business offering by the telcos, who preferred to enter this new market on their own, through portal and walled garden' offerings. This forced the new players to develop the market independently, with Over-The-Top and apps solutions, thus bypassing the telcos as much as possible.

The clear winner has been YouTube, but other specialised video entertainment companies, including the broadcasters, have also performed significantly better in the video entertainment market.

With more widespread ADSL2+ broadband available, the prospect of new business models on the NBN and a new look at Triple Play models is putting IPTV back on the agenda again in 2013.

A re-launch of the Telstra T-box, the arrival of FetchTV and new plans from Quickflix and Netflix will lead the revival of this market.

Key developments:

Apps for IPTV, VoD, video-on-demand, video podcast, online video, DVD, Mobile TV, online streaming, Quickflix company turmoil sees a restructure.

Companies mentioned:

Telstra, Optus, Internode, TransACT, TPG, engin, FOXTEL, VOD, Quickflix, Netflix, ABC, Ninemsn, Yahoo!7TV, Hulu, iiNet, SBS, Seven Media, AARNet


1. Synopsis
2. Introduction
3. AFLTV
4. AARNet
5. Australian Broadcasting Corporation (ABC)
5.1 iView
5.2 Digital online viewing
5.3 Backtracked Wikimedia Commons streaming
6. BBC iPlayer
6.1 Launched in Australia
7. FetchTV
7.1 Overview
7.2 Product offering
7.2.1 Mobile TV
7.3 New STB to challenge Foxtel
7.4 Non IP Multicast trials
8. FOXTEL
8.1 Foxtel Play and Foxtel Go
8.2 Presto
8.3 Video on demand
9. Google TV
10. Apple TV
11. Hoyts stream
12. Hulu
13. iiNet
13.1 Overview
13.2 Multicast IPTV over the NBN
13.3 Internode
13.4 TransACT
14. Netbay
15. Netflix heading Down Under?
16. Ninemsn
16.1 (MI9)
16.2 Online, widgets and apps
16.3 Catch-up TV moving forward to FIXPLay
17. Optus TV
17.1 Background
17.2 Mobile TV and apps
17.3 Optus TV Now finished and rejected
17.4 Optus MeTV with fetch
18. Quickflix
18.1 Company overview
18.2 Reorganisation 2012/2013
18.3 Quickflix on TiVo in Australia and New Zealand
18.4 Acquisitions, Finance and content deal
18.4.1 Telstra BigPond's
18.4.2 Guaranty Finance Investors
18.4.3 Microsoft
18.4.4 Kogan
18.4.5 BBC
18.4.6 TiVo
18.5 Quickflix in New Zealand
19. Special Broadcasting Service (SBS)
20. Seven Network
20.1 Overview
20.2 Seven to introduce HbbTV
21. Tabcorp
22. Telstra BigPond Media
22.1 Background
22.2 BigPond Movies
22.2.1 T-Box and Video on Demand
22.2.2 FOXTEL on T-Box
22.2.3 DVDs
22.3 Mobile TV
22.4 BigPond Sport
22.5 BigPond TV
22.6 BigPond Music
22.7 Telstra's complex convergence strategy (historic)
23. Ten Network
23.1 Background
23.2 Content sharing, apps and sport
24. TPG
24.1 Yahoo!7 TV Plus7
24.2 Seven West Media
25. TransACT
26. VOD Pty Ltd
27. YouTube
28. IPTV for remote mining sites
29. IPTV market overview (separate report)
30. Related reports
Table 1 Estimated video streams by selected providers 2008 - 2011
Table 2 - Telstra T-Box subscribers 2011-2013
Exhibit 1 Seven Network's digital media strategies 2006 - 2012

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