Market Research Logo

Australia - Digital Media - IPTV - Major Players

Attention: There is an updated edition available for this report.

The telcos were the first cabs off the rank once they began to understand what they could do with the internet. However, they then became entangled in their vertically-integrated business models, trying to be all things to all people.

The other problem has been that all players launched their own proprietary systems and tried to negotiate their own exclusive content deals with movie and sport providers.

Independent content providers were not provided with an economically viable business offering by the telcos, who preferred to enter this new market on their own, through portal and ‘walled garden’ offerings. This forced the new players to develop the market independently, with Over-The-Top and apps solutions, thus bypassing the telcos as much as possible.

The clear winner has been YouTube, but other specialised video entertainment companies, including the broadcasters, have also performed significantly better in the video entertainment market.

With more widespread ADSL2+ broadband available, the prospect of new business models on the NBN and a new look at Triple Play models is putting IPTV back on the agenda again in 2013.

A re-launch of the Telstra T-box, the arrival of FetchTV and new plans from Quickflix and Netflix will lead the revival of this market.

Key developments:

Apps for IPTV, VoD, video-on-demand, video podcast, online video, DVD, Mobile TV, online streaming, Quickflix company turmoil sees a restructure.

Companies mentioned:

Telstra, Optus, Internode, TransACT, TPG, engin, FOXTEL, VOD, Quickflix, Netflix, ABC, Ninemsn, Yahoo!7TV, Hulu, iiNet, SBS, Seven Media, AARNet

1. Synopsis
2. Introduction
3. AARNet
4. Australian Broadcasting Corporation (ABC)
4.1 iView
4.2 Digital online viewing
4.3 Backtracked Wikimedia Commons streaming
5. BBC iPlayer
5.1 Launched in Australia
6. FetchTV
6.1 Overview
6.2 Product offering
6.3 Analysis of its business model
6.4 Non IP Multicast trials
7.1 Foxtel Play
7.2 Video on demand
8. Google TV
9. Apple TV
10. Hoyts stream
11. Hulu
12. iiNet
12.1 Overview
12.2 Multicast IPTV over the NBN
12.3 Internode
12.4 TransACT
13. Netbay
14. Netflix heading Down Under?
15. Ninemsn (MI9)
15.1 Overview
15.2 Online, widgets and apps
15.3 Catch-up TV moving forward to FIXPLay
16. Optus TV
16.1 Background
16.2 Mobile TV and apps
16.3 Optus TV Now finished and rejected
16.4 Optus MeTV with fetch
17. Quickflix
17.1 Company overview
17.2 Company financial and operational overview
17.3 Company analysis from BuddeComm
17.4 Recent developments
17.5 BBC content arrangement
17.6 Quickflix in New Zealand
18. Special Broadcasting Service (SBS)
19. Seven Network
19.1 Overview
19.2 Seven to introduce HbbTV
20. Tabcorp
21. Telstra BigPond Media
21.1 Background
21.2 BigPond Movies
21.2.1 T-Box and Video on Demand
21.2.2 FOXTEL on T-Box
21.2.3 DVDs
21.3 Mobile TV
21.4 BigPond Sport
21.5 BigPond TV
21.6 BigPond Music
21.7 Telstra’s complex convergence strategy (historic)
22. Ten Network
22.1 Background
22.2 Content sharing, apps and sport
23. TPG
23.1 Yahoo!7 TV – Plus7
23.2 Seven West Media
24. TransACT
25. VOD Pty Ltd
26. IPTV for remote mining sites
27. IPTV – market overview (separate report)
28. Related reports
Table 1 – Estimated video streams by selected providers – 2008 - 2011
Table 2 – Quickflix – key performance indicators – 2008 - 2012
Table 3 – Quickflix – annual change of key performance indicators – 2009 - 2012
Table 4 - Telstra T-Box subscribers 2011-2013
Chart 1 – Overview of Quickflix long-term share trending – 2005 - 2013
Chart 2 – Overview of share price Quickflix – 2011 - 2013
Exhibit 1 – Quickflix at a glance – 2012
Exhibit 2 – Seven Network’s digital media strategies – 2006 - 2012

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report