Market Research Logo

Australia - Digital Media - IPTV - Major Players


Attention: There is an updated edition available for this report.

The telcos were the first cabs off the rank once they began to understand what they could do with the internet. However, they then became entangled in their vertically-integrated business models, trying to be all things to all people.

The other problem has been that all players launched their own proprietary systems and tried to negotiate their own exclusive content deals with movie and sport providers.

Independent content providers were not provided with an economically viable business offering by the telcos, who preferred to enter this new market on their own, through portal and ‘walled garden’ offerings. This forced the new players to develop the market independently, with Over-The-Top and apps solutions, thus bypassing the telcos as much as possible.

The clear winner has been YouTube, but other specialised video entertainment companies, including the broadcasters, have also performed significantly better in the video entertainment market.

2012 could mean a new start for this market. With more widespread ADSL2+ broadband available, the prospect of new business models on the NBN and a new look at Triple Play models is putting IPTV back on the agenda again.

A re-launch of the Telstra T-box, the arrival of FetchTV and new plans from Quickflix and Netflix will lead the revival of this market.

Key developments:

Apps for IPTV, VoD, video-on-demand, video podcast, online video, DVD, Mobile TV, online streaming.

Companies mentioned:

Telstra, Optus, Internode, TransACT, TPG, engin, FOXTEL, VOD, Quickflix, Netflix, ABC, Ninemsn, Yahoo!7TV, Hulu, iiNet, SBS, Seven Media


1. Synopsis
2. Introduction
3. Australian Broadcasting Corporation (ABC)
3.1 iView
3.2 Digital online viewing
3.3 Backtracked Wikimedia Commons streaming
4. BBC iPlayer
4.1 Launched in Australia
5. FetchTV
5.1 Overview
5.2 Product offering
5.3 Analysis of its business model
5.4 Non IP Multicast trials
6. FOXTEL
6.1 Video on demand
6.2 IPTV
7. Google TV
8. Hoyts stream
9. Hulu
10. iiNet
11. Internode
12. Netbay
13. Netflix heading Down Under?
14. Ninemsn
14.1 Overview
14.2 Online, widgets and apps
14.3 Catch-up TV moving forward to FIXPLay
15. Optus TV
15.1 Background
15.2 Mobile TV and apps
15.3 Optus TV Now finished and rejected
15.4 Optus MeTV with fetch
16. Quickflix
16.1 Overview
16.2 Recent developments
16.3 BBC content arrangement
16.4 Analysis
17. Special Broadcasting Service (SBS)
18. Seven Network
18.1 Overview
19. Tabcorp
20. Telstra BigPond Media
20.1 Background
20.2 BigPond Movies
20.2.1 T-Box and Video on Demand
20.2.2 FOXTEL on T-Box
20.2.3 DVDs
20.3 Mobile TV
20.4 BigPond Sport
20.5 BigPond TV
20.6 BigPond MusicTV
20.7 Telstra’s complex convergence strategy (historic)
21. Ten Network
21.1 Background
21.2 Content sharing, apps and sport
22. TPG
22.1 Yahoo!7TV – Plus7
22.2 Seven West Media
23. TransACT
24. VOD Pty Ltd
25. IPTV for remote mining sites
26. IPTV – market overview (separate report)
27. Related reports
List of Tables, Charts and Exhibits
Table 1 – Estimated video streams by selected providers – 2008 - 2011
Table 2 – Quickflix – key performance indicators – 2008 - 2012
Chart 1 – Overview of long term share trending Quickflix – 2005 - 2012
Chart 2 – Overview of share price Quickflix – 2011 - 2012
Exhibit 1 – Quickflix at a glance – 2012
Exhibit 2 – Seven Network’s digital media strategies – 2006 - 2012

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report