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Australia - Digital Media - IPTV - Major Players


Attention: There is an updated edition available for this report.

The telcos were the first cabs off the rank once they began to understand what they could do with the internet. However, they then became entangled in their vertically-integrated business models, trying to be all things to all people.

The other problem has been that all players launched their own proprietary systems and tried to negotiate their own exclusive content deals with movie and sport providers.

Independent content providers were not provided with an economically viable business offering by the telcos, who preferred to enter this new market on their own, through portal and ‘walled garden’ offerings. This forced the new players to develop the market independently, with Over-The-Top and apps solutions, thus bypassing the telcos as much as possible.

The clear winner has been YouTube, but other specialised video entertainment companies, including the broadcasters, have also performed significantly better in the video entertainment market.

2012 could mean a new start for this market. With more widespread ADSL2+ broadband available, the prospect of new business models on the NBN and a new look at Triple Play models is putting IPTV back on the agenda again.

A re-launch of the Telstra T-box, the arrival of FetchTV and new plans from Quickflix and Netflix will lead the revival of this market.

Key developments:

Apps for IPTV, VoD, video-on-demand, video podcast, online video, DVD, Mobile TV, online streaming.

Companies mentioned:

Telstra, Optus, Internode, TransACT, TPG, engin, FOXTEL, VOD, Quickflix, Netflix, ABC, Ninemsn, Yahoo!7TV, Hulu, iiNet, SBS, Seven Media


1. Synopsis
2. Introduction
3. Telstra BigPond Media
3.1 Background
3.2 BigPond Movies
3.2.1 T-Box and Video on Demand
3.2.2 FOXTEL on T-Box
3.2.3 DVDs
3.3 Mobile TV
3.4 BigPond Sport
3.5 BigPond TV
3.6 BigPond MusicTV
3.7 Telstra’s complex convergence strategy (historic)
4. Optus TV
4.1 Background
4.2 Mobile TV and apps
4.3 Optus TV Now finished and rejected
4.4 Optus MeTV with fetch
5. Australian Broadcasting Corporation (ABC)
5.1 iView
5.2 Digital online viewing
5.3 Backtracked Wikimedia Commons streaming
6. BBC iPlayer
6.1 Launched in Australia
7. TPG
8. FetchTV
8.1 Overview
8.2 Product offering
8.3 Analysis of its business model
8.4 Non IP Multicast trials
9. FOXTEL
9.1 Video on demand
9.2 IPTV
10. Hulu
11. iiNet
12. Internode
13. Netbay
14. Netflix heading Down Under?
15. ninemsn
15.1 Overview
15.2 Online, widgets and apps
15.3 Catch-up TV moving forward to FIXPLay
16. Quickflix
16.1 Overview
16.2 Recent developments
16.3 BBC content arrangement
16.4 Analysis
17. Seven Network
17.1 Overview
17.2 Yahoo!7TV – Plus7
17.3 Seven West Media
18. Special Broadcasting Service (SBS)
19. Tabcorp
20. Ten Network
20.1 Background
20.2 Content sharing, apps and sport
21. TransACT
22. VOD Pty Ltd
23. Google TV
24. IPTV for remote mining sites
25. IPTV – market overview (separate report)
26. Related reports
List of Tables, Charts and Exhibits
Table 1 – Estimated video streams by selected providers – 2008 - 2011
Table 2 – Quickflix – key performance indicators – 2008 - 2012
Chart 1 – Overview of long term share trending Quickflix – 2005 - 2012
Chart 2 – Overview of share price Quickflix – 2011 - 2012
Exhibit 1 – Quickflix at a glance – 2012
Exhibit 2 – Seven Network’s digital media strategies – 2006 - 2012

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