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Australia - Digital Media - Apps and Services


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Australia - Digital Media - Apps and Services

The Australian Digital Media Industry Continues its Transformation
With the rise of digital platforms, the media industry has had to change and the transformation continues in 2017. In newspaper and book publishing, TV and radio broadcasting, film, music, and other forms of media, we see that the national walls that protect local organisations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share. Over-The-Top providers have also had an enormous impact on the traditional media, as well as the telcos.
There are a number of sub-sectors which make up the overall digital media entertainment market and in 2017 many of these are demonstrating enormous growth. This highly competitive market is flourishing on the back of improved mobile and broadband infrastructure and consumers continuing to embrace entertainment services such as gaming, social media, video streaming and music.
The smartphone market has slowed from its boom years to a more modest growth. Although Samsung and Apple remain the leading smartphone suppliers globally, their market share is being eroded by lower-priced phones from China.
Wearable technology has also become a thriving industry, with an ever-broadening range of possible uses and devices. With wearable devices still making their mark on the consumer market, the industry is looking at the potential of wearables in the enterprise sector – for example, being hands-free devices, smart glasses are ideal in the blue-collar business. A major threat to the smartphone and wearables business however arises from the limitations of the mobile broadband infrastructure. The mobile industry can develop all of these new applications and services, but if the infrastructure cannot handle the capacity, there will be little use for them.
Social media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available thanks to the internet, Web 2.0, email, broadband infrastructure and mobile phones and tablets. However, for these new social media tools to succeed, they need to be fully and totally integrated into our daily communication.
Popular Australian social media sites have come and gone over the last five or so years as users trend to new features that allow them to experiment and connect. Services include Facebook, Twitter, YouTube, Wikipedia, Foursquare and LinkedIn Instagram, Pinterest and many others. The battle however is still far from over, with companies trying to build viable business models around their ever increasing customer data bases. Increased use of mobile broadband through mobile devices is driving consumer uptake, with many businesses now also investing in social media and also expecting a return.
As broadband speed and capacity increases we are seeing a whole new range of gaming applications entering the market over the next decade. Not needing a console has increased access and created distinctions between console vs. casual gamers. Games are now integrated with other online services such as music and movies. The video and computer games industry in Australia continues to grow strongly. Much of the growth in digital has come from a jump year-on-year in mobile game downloads.
Online gaming and gambling can take players from outside the boundaries of their home countries where these online activities may or may not be sanctioned by the authorities. The global market is an expanding one where virtual online gaming and virtual online gambling is a growth market. There is a decline in the number of Australians who are gambling – but an explosion in sports betting, especially via online.
The Australian mobile media provider market has seen some changes over the last few years as company mergers and acquisitions bring consolidation to the industry. The major mobile media players are becoming digital media providers as they provide access to their services via mobile devices.

Key developments:

Electronic gaming machines, interactive gaming, video games, gambling, online, gambling, social media, video streaming and music, social media, location based advertising, mobile broadband, mobile data speeds, increasing mobile data revenue and ARPU, SMS, smartphones.

Companied mentioned in this report include:

Optus, Tabcorp, Sportingbet, FOXTEL, Sky Racing, IGEA, Facebook, Google, YouTube, Twitter, LinkedIn, Foursquare, MySpace, Pinterest, Optus, Telstra, Virgin, Vodafone, VHA.


  • THE MEDIA INDUSTRY AND THE DISRUPTIVE IMPACT OF DIGITAL SERVICES
    • THE DIGITAL ECONOMY – WHAT IS AT STAKE FOR YOU?
    • ADVERTISING IMPORTANT TO MEDIA INDUSTRY
      • Table Global media ad spending and annual change – 2011 - 2018
      • Table Global digital ad spending and annual change – 2011 – 2016
      • Table Global mobile advertising spending and annual change – 2011 – 2016
    • COLLAPSE OF THE TRADITIONAL MEDIA INDUSTRY
  • MOBILE ADVERTISING AND DIGITAL MARKETING – KEY TRENDS AND STATISTICS
    • MARKET SUMMARY
      • Changes in digital advertising
      • Digital marketing key statistics
        • Table Global media ad spending and annual change – 2011 - 2018
        • Table Global digital ad spending and annual change – 2011 – 2016
        • Table Global mobile advertising spending and annual change – 2011 – 2016
        • Table Top ten countries by ad spending per person and per digital Internet user – 2014
    • KEY ONLINE ADVERTISING CATEGORIES
      • In-game advertising
      • Social network advertising
        • Table Social network advertising revenue by region – 2013 - 2015
      • Online video advertising
      • Search engine advertising
        • Table Global search engine advertising revenue – major companies – 2013 - 2015
    • MOBILE ADVERTISING
      • Table Global market share of mobile advertising revenue – major companies – 2012 - 2015
      • Advertising on mobile apps
      • Mobile Location-Based Advertising (Geo-marketing)
    • MARKET TRENDS
      • TV and smart TV advertising
      • Digital ad exchanges
      • Click fraud
      • Multi-screen approach gains attention
  • THE DIGITAL MEDIA MARKET
    • ANALYSIS OF THE ONLINE ADVERTISING INDUSTRY
      • The effect of big data on the advertising industry
      • Online advertising does not improve the overall result for advertisers
    • MOBILE INTERNET ADVERTISING
      • Background
      • Mobile ads in exchange for discounts
    • OVER-THE-TOP (OTT) COMMUNICATION TOOLS
      • Table OTT Communications Market – 2015 - 2016
    • THE RISE OF THE ACCESS ECONOMY
    • KEY SOCIAL NETWORK PROVIDERS
      • Statistics
        • Table Estimated social networking members by major sites in Australia – 2010 - 2017
      • Facebook
      • LinkedIn
      • Twitter
      • Instagram
    • SOCIAL NETWORKS – GLOBAL TRENDS
      • Adult services
      • Online dating
    • SOCIAL NETWORK TRENDS – CONSUMER SEGMENT
      • Sensis Social Media Report 2016
      • Sensis Social Media Report 2015
    • SOCIAL NETWORK TRENDS – BUSINESS SEGMENT
      • Table Social Media Presence by Size of Business - 2016
      • Table Proportion of SMBs with a social media presence, by industry– 2011 - 2016
    • VIDEO GAME MARKET - INDUSTRY DEVELOPMENTS
      • Industry review 2015 – 2016
      • The Video Game market in 2016
      • The Video Game market in 2015
        • Table Traditional vs Digital Sales – 2015
      • Game classification
      • Gaming targeted by DDoS attacks
    • ONLINE SHOPPING
    • VIDEO GAME MARKET SURVEYS
      • Statistical Overview of the Market
        • Table The Digital Games Business
      • Gaming targeted by DDoS attacks
    • MOBILE GAMING
      • Global trends
      • Tabcorp betting via mobile devices
    • ONLINE GAMBLING
      • Statistics
      • Online Sports betting - 2015
      • Gambling down; online betting up
      • Betfair Australia revenue increases
  • MOBILE MEDIA
    • APPS, ENTERTAINMENT, SOCIAL NETWORKS AND GAMING
      • Mobile entertainment
        • Table Global - mobile entertainment revenue – 2011 - 2017
        • Table Global - leading app store competitors by number of apps – 2013; 2015; 2017
    • SURVEYS AND STATISTICS
      • Smartphone and other Device Ownership
      • Smartphones and wearables survey - 2017
      • Smartphones dominate e-commerce
      • Mobile data observations
        • Table Mobile data downloaded versus mobile subscribers – 2012 - 2016
        • Table Telstra mobile ARPU – 2009 – 2016
        • Table Telstra mobile prepaid and postpaid revenue – 2008 – 2016
        • Table Optus mobile revenue – 2013 – 2016
        • Table Vodafone Australia revenue – 2009 – 2016
        • Table HTA key metrics – financial overview – 2009 – 2016
    • KEY SERVICE PROVIDERS
      • Mobile operators
        • Table Telstra SMS traffic – 2009 - 2016
      • Service providers
        • Table Mobile Embrace key financial performance indicators – 2010 - 2016
        • Table MOKO financial data – 2010 - 2016
        • Table Enero (Photon Group) –key financial parameters – 2010 - 2015
  • MOBILE DEVICES MARKET - SMARTPHONES, HANDSETS, PHABLETS AND TABLETS
    • THE FUTURE OF THE SMARTPHONE MARKET
      • Hardware becomes a utility platform
      • Platform for innovation and industry transformation
      • Breaking into new markets
      • Affordable smart devices
        • Table Leading countries - used smart phone market - 2016
      • Enviro-friendly handsets
      • Phablets and larger screens
      • Look towards emerging markets for smartphone growth
    • GLOBAL SMART PHONE AND HANDSET SHIPMENTS
      • Table Global – mobile handset shipments – 2004 - 2017
      • Table Share of mobile handset shipments by region – 2012 - 2015
      • Table Global – smartphone shipments – 2010 – 2016
      • Table Global – smartphone share of handset market – 2009 - 2016
    • TOUCHSCREEN TABLETS
      • Table Global – tablet shipments – 2010 – Q2 2016
      • Table Global – top five tablet vendors– market share – 2013 – Q2 2016
    • WEARABLE DEVICES
      • Wearable device categories
      • Global wearable device market
        • Table Global – wearable devices by category – market share – 2013 - 2015
        • Table Global – wearable device shipments – 2014 - 2020
        • Table Global – top 5 wearable device vendors market share – Q3 2015; Q3 2016
      • Enterprise wearable devices
      • Legal implications of wearables gains attention
      • E-health devices
      • Virtual reality (VR) and wearable technology

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