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Australia - Digital Entertainment and Media Market

The impact of the digital media on the media industry

The traditional media industry has been in turmoil since the rise of digital media platforms, which have impacted upon many aspects of the media industry of old. These changes, combined with an economic downturn, have led to much unrest in the media sector. Major competing sectors include TV and radio broadcasting, newspaper publishers, and the film, music and video industries.

The digital media companies are the clear leaders however, and to a certain extent there will be parallel developments: one driven by digital TV, using the traditional broadcasting networks; and one driven by broadband, using new fixed and mobile telco infrastructure. In 2013 the advertising spending being directed towards digital media continues to grow, further escalating the problems for the traditional media.

Australia - Digital Entertainment and Media Market broadly describes and analyses the effect that digital media and convergence is having on the media industry. It uses the long-standing book publishing industry as a case study – one example of the enormous impact of digital media.

The report largely analyses information drawn from the results of several surveys relating to digital media usage in Australia over the period 2008-2013.

National Broadband Network – Changing the media model

For more than a decade the traditional media has been on notice regarding the changes to be faced because of developments in the digital media market. So far it has failed to take decisive action – partly because it was afraid of cannibalisation and partly because its business models do not cater for swift business action. This has brought about a decline in revenues but, far more importantly, it has failed to seize a share of the new market, which is now dominated by relative newcomers such as Google, YouTube and Facebook.

The national broadband network is the next stage. Again the media has largely been absent from this debate, but the national broadband network will create new changes with new options. The traditional media players can take a leadership role, looking at the trans-sector opportunities the network has on offer – or they can simply copy their outdated models onto it, perhaps by using the wholesale services of a telco.

Initial indications are that they are looking at more of the same rather than moving towards media innovation. The media companies do have strong brands and millions of customers, but how can they utilise this advantage?

The new Digital and Mobile Media

Often internet and mobile users connect purely for entertainment purposes – from updating social networks, browsing interesting websites, watching online videos, downloading and listening to music to trialling new apps and participating in games and gambling, the online and mobile platforms now offer countless services based on entertainment.

It is mobile broadband apps in particular that have attracted much attention over the past couple of years. A stream of new apps and services are now continually being released to the market and the entertainment and leisure sector is often the focus of these apps.

This report provides global and national overviews of the key areas for entertainment on mobile and fixed internet. It includes information and statistics on social networks, photo messaging, online and mobile gambling and gaming and digital music. In addition it provides a brief key study on selected companies and a look at the leading app stores.

The following sectors all have their own chapters in this publication as well as an overview of all the key players in that market: IPTV, Mobile Media , Apps, Premium SMS, Portals, Digital Entertainment, Music, Social Networks, Gaming, Mobile TV, Newspapers, Books

Smartphones and Tablets

Despite its phenomenal growth, which will continue for many years to come, the smartphone is set to eventually become a utility product.This will first emerge in the developed markets, where smartphone penetration is now reaching levels of 60%-75%. This is mainly driven by Samsung and other Android-based smartphones, with Apple operating at the top end in the market, where people are prepared to pay a premium for the iPhone.

Touchscreen tablets have also become very popular, the most widely-known being the Apple iPad. The iPad has competitive threats, however, from the many tablet devices now on the market and the rising threat of Android.

The next frontier will be new markets that can be built on the smartphone platform. Of course this market is already well and truly underway. The limitations of the mobile broadband infrastructure are another threat to the smartphone business. One can develop all these new applications and services but there will be little use for them if the infrastructure cannot handle the capacity. Developed markets are now eating up new spectrum with a voracious appetite.

This report provides overall global statistics and forecasts for mobile smartphones and handsets, including growth, sales and revenue. Current and historical global market share for the top handset suppliers is also included. The report also provides information on Touchscreen tablets, including the major devices and operating system market share. A case study in the key market of China has also been included.


  • EXECUTIVE SUMMARY
  • THE IMPACT OF DIGITAL MEDIA ON THE INDUSTRY
    • MARKET SUMMARY
      • Table Worldwide advertising spending- all mediums - 2010 - 2014
      • Table Worldwide online advertising spend - 2008 - 2013
      • Table Global advertising spending market share by major types - 2012
    • COLLAPSE OF THE TRADITIONAL MEDIA INDUSTRY
    • MARKET INSIGHTS
      • From calls to applications
      • Expect delays and roadblocks
      • Fragmentation, consolidation, mergers and acquisitions
      • Where are the new opportunities?
      • Think international
      • Media and Telco's adapting business to the new Digital Economy
      • Copyright and the Internet back in the Spotlight
    • WHATEVER HAPPENED TO MEDIA CONVERGENCE?
      • Convergence substitution
      • New business models for media content required
    • MEDIA COMPANIES NEED TO DISAGGREGATE AND REBUILD
      • Brand key in online media
    • THE ANOMALY OF THE MASS MEDIA
      • Analysis of media trends
  • NATIONAL BROADBAND NETWORK IS CHANGING THE MEDIA MODEL
    • OPEN WHOLESALE NETWORK KEY TO CHANGE
    • NBN CO'S MULTICAST SERVICE
      • Overview of the service
      • Wholesale Pricing
      • iiNet
      • 4K TV
    • IPTV VERSUS IPTV+RF - AN ANALYSIS
      • Introduction
      • RF video over FttH
      • The NBN could fix your TV problems
      • IP multicasting
      • Set-top boxes (STBs)
      • Bright future for SmartTV
      • Social TV - peer-to-peer content distribution
    • INDUSTRY AND MARKET ANALYSIS
      • Industry wants wrong piece of the NBN action
      • Industry needs to start changing
      • New business models
      • Breaking out of the silo
      • Trans-sector thinking
      • Media companies well-positioned to operate trans-sectorally
      • Risk will be unavoidable - not taking it will be deadly
    • DIGITAL MEDIA REGULATION
      • Digital-only transmission
      • Media reforms 2011-2013
  • THE DIGITAL MEDIA MARKETS
    • IPTV
      • Market Overview
      • The first ten years
      • The next revolution in IPTV
      • Market surveys
        • Table Worldwide IPTV subscribers - 2010; 2012; 2014
      • Optus and the copyright issue
      • Regulations and standards
      • Social TV - peer -to-peer content distribution
      • Major Players
        • Table Estimated video streams by selected providers - 2008 - 2011
        • Table Quickflix - key performance indicators - 2008 - 2012
        • Table Quickflix - Annual change of key performance indicators - 2009 - 2012
    • APPS, ENTERTAINMENT, SOCIAL NETWORKS AND GAMING
      • Portals or Apps?
      • Mobile apps insights
        • Table Global leading app store competitors
      • Social networks
        • Table Time spent on online in social networks by top 10 countries - 2010; 2011; 2012
      • Mobile photo-messaging
      • Online and mobile gaming
      • Online and mobile gambling
        • Table Global wagers via mobile gambling - 2011; 2017
      • Online and mobile music
        • Table Global digital music revenue - 2007 - 2013
      • Brief case studies
        • Table Top 10 countries using Facebook - 2012
        • Table Top 5 countries using LinkedIn - 2013
      • Advertising - a key revenue source
        • Table Worldwide in-game advertising spending - 2010; 2013
        • Table Worldwide social network advertising spending - 2008 - 2016
        • Table USA social network advertising spending - 2008 - 2009
    • SOCIAL NETWORKS
      • Market summary
      • Trends in Australia
      • Key social networks
        • Table Snapshot of top social networking sites in Australia - 2010 - 2013
        • Table Estimated social networking members by major sites in Australia - 2010 - 2013
      • Statistical overview
        • Table Use of social media sites in Australia - 2011 - 2012
        • Table Business investment in social media sites in Australia - 2012
      • Mobile social networking
      • Incorporating social media
      • Conclusions and trends
        • Table Worldwide social network advertising spending - 2008 - 2016
    • GAMING AND GAMBLING
      • Market trends and activities
        • Table Gaming machine turnover versus machines in operation - 2001 - 2010
      • Mobile gaming
      • Online gambling
        • Table The ascendency of gaming machines - 1986/87 - 2008/09
        • Table Gambling revenue by `Official' sector - 2009
        • Table Worldwide online gambling revenue - 1997; 2001; 2004; 2006; 2008 - 2012; 2017
      • Online gaming
        • Table Estimated interactive gaming revenue and device penetration rate - 2009 - 2012
    • MUSIC, MP3 AND STREAMING
      • Market overview
        • Table Value of recorded music and digital music sales - 2005 - 2013
        • Table Internet distribution recorded music market sales - 2006 - 2016
      • Key players - some old and some new ones
        • Table BPM standard download pricing - 2011 - 2013
        • Table BigPond mobile music standard download pricing - 2011 - 2013
    • NEWSPAPER PUBLISHING
      • The anomaly of the mass media
      • The future of mass media news
        • Table Selected newspaper app usage - 2011 - 2012
      • Key trends and developments
        • Table Most popular formats for receiving news in the USA - 2010; 2012
      • Industry analysis
      • APN News and Media
        • Table APN key financial performance indicators snapshot - 2010 - 2012
      • News Digital Media - Australia
      • John Fairfax
        • Table Fairfax Digital key financial performance indicators - H1 2012 - H1 2013
        • Table Fairfax Digital key financial performance indicators - 2008 - 2012
    • THE BOOK INDUSTRY
      • Introduction
      • Transforming the book industry
        • Table Growth of e-reader sales - 2009 - 2013
      • Customer service is king
      • Promoting national culture
      • Industry protectionism will fail
      • More power to the author
      • E-publishers are very different beasts
      • Global opportunities
      • Conclusion
  • MOBILE MEDIA
    • KEY SERVICE PROVIDERS
      • Mobile operators
      • Other service providers
        • Table Jumbuck key financial performance indicators - H1 FY2012 - H1 FY2013
        • Table Jumbuck key financial performance indicators - 2010 - 2012
        • Table Mnemon key financial performance indicators - H1 FY2012 - H1 FY2013
        • Table Mobile Embrace key financial performance indicators - 2010 - 2012
        • Table Mobile Embrace key financial performance indicators - H1 FY2012 - H1 FY2013
        • Table Mobi.moki key financial performance indicators - H1 FY2012 - H1 FY2013
        • Table Mobi.moki key financial performance indicators - 2010 - 2012
        • Table Enero - key financial parameters - H1 2011 - H1 2013
        • Table Enero (Photon Group) - key financial parameters - 2010 - 2012
    • SURVEYS AND STATISTICS
      • Introduction
      • Recent surveys
      • Australian Mobile Phone Lifestyle Index
      • Mobile data observations
        • Table Mobile data downloaded versus mobile subscribers - 2011 - 2012
      • Mobile data and average revenue per user (ARPU)
        • Table Telstra average mobile broadband revenue per user per month - 2008 - 2013
        • Table Blended mobile data ARPU per customer by major operator - 2010 - 2012
    • MOBILE TV
      • What is mobile TV?
      • Market overview and analysis
      • Cloud-based mobile TV
      • Major players
    • PSMS PORTALS AND APPS
      • The market into 2013
      • Is SMS technology safe
      • Will social messaging end SMS revenue
      • Smart phone apps market
        • Table Weekly app usage by selected demographic - 2012
        • Table Estimated app market revenue - 2009 - 2015
        • Table Users who pay for mobile applications by app type - 2010 - 2012
      • Consumer protection
        • Table Mobile premium service complaints by major provider - 2010 - 2012
      • Key players in the premium rate SMS (PSMS) market
      • PSMS revenues
        • Table Estimated revenues - PSMS market - 2004 - 2012
    • SMARTPHONES AND TOUCHSCREEN TABLETS
      • The future of the smartphone market
      • Historical handset market growth
      • Global mobile handset statistics and forecasts
        • Table Global overall mobile handset sales - 2004 - 2014
        • Table Global overall mobile handset sales by quarter - 2009 - Q2 2012
        • Table Global mobile handset revenue - 2010 - 2014
        • Table Regional mobile handset sales market share - 2011
        • Table Handset supplier global market shares -2007; 2009; 2011; Q3 2012
        • Table Global smart phone supplier market share - 2012
        • Table Global smart phone operating system market share - 2010; 2011; 2012
        • Table Global smart phone share of handset market - 2009 - 2012
        • Table Global smart phone mobile device sales by quarter - Q2 2009 - Q2 2012
      • Touchscreen tablets
        • Table Global touchscreen tablet vendor market share - top 5 - Q4 2012
        • Table Global touchscreen tablet operating system market share - Q2 2010; Q4 2011; Q3 2012
        • Table Global touchscreen tablet sales - 2010 - 2013; 2016
      • Industry observations
      • Safety and security issues

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