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Australia - Digital Economy - Online Retailing - Trends and Statistics


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Australia - Digital Economy - Online Retailing - Trends and Statistics

Across Australia more and more users are now shopping online from the comfort of home, while at work and even impulse buying using mobile devices. In fact many online retailers are finding mobile is their fastest growing sales channel, including eBay and Gumtree.

While online sales have been growing at around 20-30% annually, the overall market share was still under 10% of the overall market in early 2015. Many users cite the reasons of availability, convenience and pricing as well as delivery options as some of the reasons for purchasing online.

There are many choices from offshore e-tailers offering low cost deliveries, with onshore businesses that operate a retail web presence providing service and communication at a local level. Low start-up costs and minimal barriers to entry have seen many enterprises including bricks and mortar stores and online only stores successfully operating in the direct sales to consumers market.

This report explores the Australian online retail sector and identifies recent trends and developments, key players - supported by statistics and examples where applicable.

Key developments:

e-tailing, daily deals, vouchers, online auctions, mobile apps, mobile buying, coupons

Companies mentioned in this report include:

AussieCommerce; e-Bay Australia, Groupon, Gumtree, Kogan, carsales, Sensis, Cudo, Grant Broadcasters, Spreets, Yahoo!7, OZtion, Woolworths, National Australia Bank, ACMA, Westfield, Amazon, SurfStitch, Alibaba, Quicksales, Graysonline, OurDeal, LivingSocial


1. Synopsis
2. A snapshot of the retail industry
2.1 Statistical Overview
2.2 ICT spend in retail sector
3. Market Surveys and statistics
3.1 eWAY Q1 2015 Online Retail Report
3.2 Consumers in the digital economy
3.3 NAB Online Retail Sales Index
3.4 Boomerang browsing
3.5 Sunday shopping
3.6 Over-65s go shopping online
3.7 Low digital commerce adoption for retailers
3.8 Online shoppers becoming more critical
3.9 ABS: Online business reached $246.4bn
3.10 Online shopping sales to reach $25bn by 2015
3.11 Internet e-tailing to continue rises towards 2020
3.12 Spending online to grow as tablet and smartphones uptake increases
3.13 Omni-channel communication with customers
4. Trends and Developments
4.1 Australia still waiting for in-store e-shopping - Analysis
4.2 Omni-channel Retailing
4.3 Funky Retail
5. Key players
5.1 Westfield
5.2 Amazon
5.3 The Kogan store
5.4 Woolworths
5.4.1 Dark Store Shadow Warehouse
5.5 carsales.com.au
5.6 Surfstitch
5.7 Mnemon
5.7.1 DealsDirect
5.7.2 Graysonline
5.7.3 Oo.com.au
5.8 Alibaba
5.8.1 Exploring the Australian market
5.8.2 Bigcommerce partnering with Alibaba
6. Online auctions
6.1 eBay
6.2 Quicksales
6.3 Gumtree
7. The Coupon Market
7.1 Overview
7.2 Major players
7.2.1 Cudo
7.2.2 Scoopon
7.2.3 Spreets
7.2.4 OurDeal
7.2.5 LivingSocial
7.2.6 Groupon
8. Related reports
Table 1 Estimated retail trade revenue online and traditional by industry
Table 2 Online shopping growth Year on Year (YoY) in transactions by day of week
Table 3 Online shopping transactions by time of day and percentage growth YoY
Exhibit 1 - Woolworths online sales hit $1.2bn
Exhibit 2 Example items sold on average in Australia on eBay
Exhibit 3 What's selling on eBay mobile in Australia
Exhibit 4 Interesting items from online auctions
Exhibit 5 AussieCommerce

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