Australia - Digital Economy - Online Retailing - Trends and Statistics
Across Australia more and more users are now shopping online from the comfort of home, while at work and even impulse buying using mobile devices. In fact many online retailers are finding mobile is their fastest growing sales channel, including eBay and Gumtree.
While online sales have been growing at around 20-30% annually, the overall market share was still only around 5-7% of the overall market in early 2013. Many users cite the reasons of availability, convenience and pricing as well as delivery options as some of the reasons for purchasing online.
There are many choices from offshore e-tailers offering low cost deliveries, with onshore businesses that operate a retail web presence providing service and communication at a local level. Low start-up costs and minimal barriers to entry have seen many enterprises including bricks and mortar stores and online only stores successfully operating in the direct sales to consumers market.
Consolidation in the Australian online retail sector will continue in 2014. In 2013 there were a number of acquisitions including AussieCommerce's purchase of group buying Cudo and Graysonline purchase of online department store Oo.com.au as just two examples.
The online spend percentage that is directed towards international purchases varies and while it has reported as high by end-2013 it was still not more than 6-7% of the total retail spend. But spending will only increase further in the online markets over the years to 2020 as users take advantage of the higher speeds that the NBN rollout will provide as it is rolled out.
This report explores the Australian online retail sector and identifies recent trends and developments, key players - supported by statistics and examples where applicable.
e-tailing, daily deals, vouchers, online auctions, mobile apps and mobile buying, coupons sites amalgamating and closing as market conditions become saturated and consumer dissatisfaction with group-buying sites intensifies.
Companies mentioned in this report include:
AussieCommerce; e-Bay Australia, Groupon, Gumtree, Kogan, carsales, Sensis, Cudo, Grant Broadcasters, Spreets, Yahoo!7, OZtion, Woolworths.