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Australia - Digital Economy - Online Retailing - Trends and Statistics


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Australia - Digital Economy - Online Retailing - Trends and Statistics

Across Australia more and more users are now shopping online from the comfort of home, while at work and even impulse buying using mobile devices. In fact many online retailers are finding mobile is their fastest growing sales channel, including eBay and Gumtree.

While online sales have been growing at around 20-30% annually, the overall market share was still only around 5-7% of the overall market in early 2013. Many users cite the reasons of availability, convenience and pricing as well as delivery options as some of the reasons for purchasing online.

There are many choices from offshore e-tailers offering low cost deliveries, with onshore businesses that operate a retail web presence providing service and communication at a local level. Low start-up costs and minimal barriers to entry have seen many enterprises including bricks and mortar stores and online only stores successfully operating in the direct sales to consumers market.

Consolidation in the Australian online retail sector will continue in 2014. In 2013 there were a number of acquisitions including AussieCommerce's purchase of group buying Cudo and Graysonline purchase of online department store Oo.com.au as just two examples.

The online spend percentage that is directed towards international purchases varies and while it has reported as high by end-2013 it was still not more than 6-7% of the total retail spend. But spending will only increase further in the online markets over the years to 2020 as users take advantage of the higher speeds that the NBN rollout will provide as it is rolled out.

This report explores the Australian online retail sector and identifies recent trends and developments, key players - supported by statistics and examples where applicable.

Key developments:

e-tailing, daily deals, vouchers, online auctions, mobile apps and mobile buying, coupons sites amalgamating and closing as market conditions become saturated and consumer dissatisfaction with group-buying sites intensifies.

Companies mentioned in this report include:

AussieCommerce; e-Bay Australia, Groupon, Gumtree, Kogan, carsales, Sensis, Cudo, Grant Broadcasters, Spreets, Yahoo!7, OZtion, Woolworths.


1. Synopsis
2. A snapshot of the retail industry
3. ICT spend in retail sector
4. The key drivers of growth
5. Market Surveys and statistics
5.1 NAB report early 2014
5.2 National retailers dominate online retail market
5.3 Australian Bureau of Statistics
5.4 Online shopping sales to reach $25bn by 2015
5.5 National Australia Banks (NAB) retail sales index - May 2013
5.6 Growth in online shops and online shopping.
5.7 Roy Morgan report mid 2013
5.8 Online retail activities
5.9 Australian online sales rises 27%
5.10 Internet e-tailing to continue rises towards 2015
5.11 Spending online to grow as tablet and smartphones uptake increases
5.12 Online shopping passes the tipping point
5.13 ACCC get tough on online shopping
6. Market van Industry trends and analyses
6.1 Australia still waiting for in-store e-shopping - Analysis
6.2 Omni-channel Retailing
6.3 Omni-channel communication with customers
7. Key players
7.1 Westfield
7.2 Amazon
7.3 The Kogan store
7.4 Woolworths
7.5 carsales.com.au
7.6 Surfstitch
7.7 DealsDirect
8. Online auctions
8.1 eBay
8.2 Quicksales
8.3 Graysonline
8.4 Gumtree
9. The Coupon Market
9.1 Overview
9.2 Major players
9.2.1 Cudo
9.2.2 Scoopon
9.2.3 Spreets
9.2.4 OurDeal
9.2.5 LivingSocial
9.2.6 Groupon
10. Related reports
Table 1 Estimated retail trade revenue online and traditional by industry 2012
Table 2 Overview of online shopping activities by Australians 2012
Chart 1 Overview of online shopping activities by Australians 2012
Exhibit 1 Online users and other media usage
Exhibit 2 - Woolworths online sales hit $1bn
Exhibit 3 Example items sold on average in Australia on eBay
Exhibit 4 What's selling on eBay mobile in Australia
Exhibit 5 Interesting items from online auctions
Exhibit 6 AussieCommerce

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