Market Research Logo

Australia - Digital Economy - Online Retailing - Trends and Statistics


Attention: There is an updated edition available for this report.

Australia - Digital Economy - Online Retailing - Trends and Statistics

Across Australia more and more users are now shopping online from the comfort of home, while at work and even impulse buying using mobile devices. While online sales have been growing at around 20-30% annually, the overall market share is still only around 5-7% of the overall market in early 2013. Many users cite the reasons of availability, convenience and pricing as well as delivery options as some of reasons for purchasing online.

Purchasing goods and services online in 2013 has increased as more than 50% of the online adult users having shopped online. There are many choices from offshore e-tailers offering low cost deliveries, with onshore businesses that operate a retail web presence providing service and communication at a local level. Low start-up costs and minimal barriers to entry have seen many enterprises including bricks and mortar stores and online only stores successfully operating in the direct sales to consumers market.

The online spend percentage that is directed towards international purchases varies and while it has reported as high by end-2013 it still will not be more than 6-7% of the total retail spend. But spending will only increase further in the online markets over the years to 2020 as users take advantage of the higher speeds that the NBN rollout will provide as it is rolled out.

This report surveys the first areas that customers are interested in and which are therefore interesting commercial starting points. It looks at topics about buying and selling over the internet, some of the players, and provides statistics in tabular and easy-to-read chart formats.

Key developments:

e-tailing, daily deals, vouchers, online auctions, mobile apps and mobile buying, coupons sites amalgamating and closing as market conditions become saturated and consumer dissatisfaction with group-buying sites intensifies.

Companies mentioned in this report include:

e-Bay, Groupon, Gumtree, Kogan, carsales, Sensis, Cudo, Grant Broadcasters, Spreets, Yahoo!7, OZtion, Woolworths.


1. Synopsis
2. A snapshot of the retail industry
3. ICT spend in retail sector
4. The key drivers of growth
5. Market Surveys and statistics
5.1 National retailers dominate online retail market
5.2 Online shopping sales to reach $25bn by 2015
5.3 National Australia Banks (NAB) retail sales index - May 2013
5.4 Growth in online shops and online shopping.
5.5 Roy Morgan report mid 2013
5.6 Online retail activities
5.7 Australian online sales rises 27%
5.8 Internet e-tailing to continue rises towards 2015
5.9 Spending online to grow as tablet and smartphones uptake increases
5.10 Online shopping passes the tipping point
5.11 ACCC get tough on online shopping
6. Market van Industry trends and analyses
6.1 Australia still waiting for in-store e-shopping - Analysis
6.2 Omni-channel Retailing
6.3 Omni-channel communication with customers
7. Key players
7.1 The Kogan store
7.2 Woolworths
7.3 carsales.com.au
7.4 Graysonline
7.5 Surfstitch
8. Online auctions
8.1 eBay
8.2 Quicksales
8.3 Gumtree
9. The Coupon Market
9.1 Overview
9.2 Insights on gaining a new customer base
9.3 Statistics
9.4 Major players
9.4.1 Cudo
9.4.2 Scoopon
9.4.3 Spreets
9.4.4 OurDeal
9.4.5 LivingSocial
9.4.6 Groupon
9.4.7 POCKETvouchers
10. Related reports
Table 1 Estimated retail trade revenue online and traditional by industry 2012
Table 2 Overview of online shopping activities by Australians 2012
Table 3 eBay members in Australia 1999; 2003 - 2004; 2006; 2009 - 2012
Chart 1 Overview of online shopping activities by Australians 2012
Chart 2 Overview of eBay members in Australia 1999; 2003 - 2004; 2006; 2009 - 2012
Exhibit 1 Online users and other media usage
Exhibit 2 Example items sold on average in Australia on eBay
Exhibit 3 What's selling on eBay mobile in Australia
Exhibit 4 Interesting items from online auctions
Exhibit 5 A brief insight on the group buying coupon websites

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report