Australia - Digital Economy - Online Retailing - Trends and Statistics
Across Australia more and more users are now shopping online from the comfort of home, while at work and even impulse buying using mobile devices. While online sales have been growing at around 20-30% annually, the overall market share is still only around 5-7% of the overall market in early 2013. Many users cite the reasons of availability, convenience and pricing as well as delivery options as some of reasons for purchasing online.
Purchasing goods and services online in 2013 has increased as more than 50% of the online adult users having shopped online. There are many choices from offshore e-tailers offering low cost deliveries, with onshore businesses that operate a retail web presence providing service and communication at a local level. Low start-up costs and minimal barriers to entry have seen many enterprises including bricks and mortar stores and online only stores successfully operating in the direct sales to consumers market.
The online spend percentage that is directed towards international purchases varies and while it has reported as high by end-2013 it still will not be more than 6-7% of the total retail spend. But spending will only increase further in the online markets over the years to 2020 as users take advantage of the higher speeds that the NBN rollout will provide as it is rolled out.
This report surveys the first areas that customers are interested in and which are therefore interesting commercial starting points. It looks at topics about buying and selling over the internet, some of the players, and provides statistics in tabular and easy-to-read chart formats.
e-tailing, daily deals, vouchers, online auctions, mobile apps and mobile buying, coupons sites amalgamating and closing as market conditions become saturated and consumer dissatisfaction with group-buying sites intensifies.