Across Australia more and more users are now shopping online from the comfort of home, while at work and even impulse buying using mobile devices. While online sales have been growing at around 20-30% annually, the overall market share is still only around 5-7% of the overall market in late 2012. Many users cite the reasons of availability, convenience, pricing and delivery options as some of reasons for purchasing online.
While the number of users purchasing online has increased by more than 40% over the last couple of years, so too has the amount of businesses that operate a retail web presence. Low start-up costs and minimal barriers to entry have seen many enterprises both Australian based and overseas based successfully operating in the direct sales to consumers market.
The online spend percentage that is directed towards international purchases varies and while it has reported as high – by end-2012 it will not be more than 6% of the total retail spend. But spending will only increase further in the online markets over the years to 2020 as users take advantage of the higher speeds that the NBN rollout will provide as it is rolled out.
This report surveys the first areas that customers are interested in and which are therefore interesting commercial starting points. It looks at topics about buying and selling over the internet, some of the players, and provides statistics in tabular and easy-to-read chart formats.
e-tailing, daily deals, vouchers, online auctions, mobile apps.
Companies mentioned in this report include:
e-Bay, Groupon, Gumtree, Harvey Norman, Kogan, carsales, Sensis, Cudo, Spreets, Yahoo!7, OZtion, Woolworths.