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Australia - Digital Economy - Business Market - Trends and Statistics

Australia - Digital Economy - Business Market - Trends and Statistics

The digital economy affects everybody, including existing players such as telcos, banks, media wholesalers, services and retail. All businesses will eventually need to adapt to the new environment as new players enter these markets from different angles.

This report highlights information from surveys that indicate how well businesses are prepared for the digital economy, where they participate, their strengths and weaknesses and the first interesting commercial starting points. It provides statistics in text, tabular and easy-to-read chart formats. This report also contains detailed statistics from e-business activity usage surveys taken over the last few years.

This indicates a strong acknowledgement of business benefit, including productivity gains and positive growth. It highlights a near unanimous view that active digital economy participation is important to future business success, despite a diversity of adoption, planning and sophistication across the business community.

Key developments:

Businesses using social media and websites to have an online presence, more businesses are preparing to enter the online world as revenue increases include other streams.


1. Synopsis
2. Market statistics and surveys
2.1 Businesses underusing digital tech
2.2 Government lags in digital leadership
2.3 Deloitte: digital economy to hit $139 billion by 2020
2.4 Digital marketing survey
2.5 Costs still hampering digital enterprises.
2.6 SMEs are driving the digital economy
2.7 Digital economy business internet income
2.8 Digital engagement SMEs
2.9 Sensis e-Business Report 2014
2.9.1 Introduction
2.9.2 Businesses using the internet for purchasing
2.9.3 Advertising online
2.9.4 Businesses online with websites
2.9.5 Mobile internet access
2.9.6 Internet usage on tablets
2.9.7 Social networking use by SMEs
2.10 e-trade index
3. Smart Farming
3.1 Smart Farm Armidale
3.1.1 Smart farming
3.1.2 Kirby Smart Farm
3.1.3 Smart Farm projects
3.1.4 Live map of soil and environmental conditions
3.1.5 Monitoring cattle behaviour using GPS collars and ear tag tracking devices
3.1.6 Access Cam
3.1.7 SMART Farm control portal
3.1.8 SMART Farm Innovation Centre
4. The mining sector
5. SmartICT
6. Related reports
Table 1 Business internet income and annual change 2002; 2007 - 2014
Table 2 Top 5 uses of the internet by businesses 2009 - 2014
Table 3 The top 5 categories purchased by businesses using the internet 2009 - 2014
Table 4 Selling over the internet 2009 - 2013
Table 5 Selling over the internet by industry sector 2014
Table 6 Businesses with and the effectiveness of websites 2009 - 2014
Table 7 Top 5 uses of mobile internet 2009 - 2014
Table 8 Australians accessing the internet with a tablet 2014
Table 9 Top 5 internet applications used on a tablet in the past 12 months
Table 10 Social networking use by businesses 2010 - 2014
Chart 1 Overview of business internet income and annual change 2007 - 2014
Chart 2 Overview of the top 5 categories purchased by businesses using the internet 2009 - 2014
Chart 3 Overview of percentages of businesses online 2009 - 2014
Chart 4 Overview of the trends of the top five uses of mobile internet 2009 - 2014
Chart 5 e-Trade Readiness Index rankings - 2014

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