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Australia - Digital Economy - Business Market - Trends and Statistics


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Australia - Digital Economy - Business Market - Trends and Statistics

The digital economy affects everybody, including existing players such as telcos, banks, media wholesalers, services and retail. All businesses will eventually need to adapt to the new environment as new players enter these markets from different angles.

This report highlights information from surveys that indicate how well businesses are prepared for the digital economy, where they participate, their strengths and weaknesses and the first interesting commercial starting points. It provides statistics in text, tabular and easy-to-read chart formats. This report also contains detailed statistics from e-business activity usage surveys taken over the last few years.

This indicates a strong acknowledgement of business benefit, including productivity gains and positive growth. It highlights a near unanimous view that active digital economy participation is important to future business success, despite a diversity of adoption, planning and sophistication across the business community.

Key developments:

Businesses using social media and websites to have an online presence, more businesses are preparing to enter the online world as revenue increases include other streams.


1. Synopsis
2. Market statistics and surveys
2.1 Digital marketing survey
2.2 Costs still hampering digital enterprises.
2.3 SMEs are driving the digital economy
2.4 Digital economy business internet income
2.5 Digital marketing spend
2.6 Business participation in the digital economy
2.7 Digital engagement SMEs
2.8 Sensis e-Business Report 2013
2.8.1 Introduction
2.8.2 Businesses using the internet for purchasing
2.8.3 Businesses using the internet to sell locally and globally
2.8.4 Businesses online with websites
2.8.5 Mobile internet access
2.8.6 Internet usage on mobile phones
2.8.7 Internet usage on tablets
2.9 Social networking use by SMEs
2.10 e-trade index
3. Business participation on the NBN - survey
3.1 Broadband a key digital driver
3.2 Broadband boost
3.3 Network driver
3.4 Utility features
4. Smart Farming
5. The mining sector
6. SmartICT
7. Related reports
Table 1 Business internet income and annual change 2002; 2007 - 2012
Table 2 Spend above 25% of marketing budget in Australia versus selected Asian countries 2012
Table 3 Digital marketing adoption in Australia versus selected Asian countries 2012
Table 4 Methods of measuring digital media success in Australia 2012
Table 5 Top 5 uses of the internet by businesses 2008 - 2013
Table 6 The top 5 categories purchased by businesses using the internet 2009 - 2013
Table 7 Selling over the internet 2009 - 2013
Table 8 Selling over the internet by industry sector 2013
Table 9 Businesses with and the effectiveness of websites 2009 - 2013
Table 10 Top 5 uses of mobile internet 2009 - 2013
Table 11 Australians accessing the internet with a tablet 2013
Table 12 Top 5 internet applications used on a tablet in the past 12 months
Table 13 Social networking use by businesses 2010 - 2013
Table 14 What does a better broadband service look like?
Table 15 Will better broadband increase your digital economy participation?
Table 16 What do you value in a broadband service?
Chart 1 Overview of business internet income and annual change 2007 - 2012
Chart 2 Overview of the top five uses of the internet by businesses 2008 - 2013
Chart 3 Overview of the top 5 categories purchased by businesses using the internet 2009 - 2013
Chart 4 Overview of percentages of businesses online 2009 - 2013
Chart 5 Overview of the trends of the top five uses of mobile internet 2009 - 2013
Chart 6 e-Trade Readiness Index rankings - 2014

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