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Australia - Digital Economy - Business Market - Trends and Statistics


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Australia - Digital Economy - Business Market - Trends and Statistics -

The digital economy affects everybody, including existing players such as telcos, banks, media wholesalers, services and retail. All businesses will eventually need to adapt to the new environment as new players enter these markets from different angles.

This report highlights information from surveys that indicate how well businesses are prepared for the digital economy, where they participate, their strengths and weaknesses and the first interesting commercial starting points. It provides statistics in text, tabular and easy-to-read chart formats. This report also contains detailed statistics from e-business activity usage surveys taken in 2010, 2011 and 2012 as well as earlier years.

This indicates a strong acknowledgement of business benefit, including productivity gains and positive growth. It highlights a near unanimous view that active digital economy participation is important to future business success, despite a diversity of adoption, planning and sophistication across the business community.

Key developments:

Businesses using social media and websites to have an online presence, more businesses are preparing to enter the online world as revenue increases include other streams.


1. Synopsis
2. Digital economy – business internet income
3. Digital marketing spend
4. Market statistics and surveys
4.1 Business participation in the digital economy
4.2 Large numbers of Australian businesses will still not be online in 2013
4.3 Sensis e-Business Report – 2012
4.3.1 Introduction
4.3.2 Businesses using the internet for purchasing
4.3.3 Businesses using the internet to sell locally and globally
4.3.4 Businesses online with websites
4.3.5 Insights on gaining a new customer base
4.3.6 Mobile internet access
4.4 Social networking use by SMEs
5. Related reports
Table 1 – Business internet income and annual change – 2002; 2007 - 2012
Table 2 – Spend above 25% of marketing budget in Australia versus selected Asian countries – 2012
Table 3 – Digital marketing adoption in Australia versus selected Asian countries – 2012
Table 4 – Methods of measuring digital media success in Australia – 2012
Table 5 – Top 5 uses of the internet by businesses – 2008 - 2012
Table 6 – The top 5 categories purchased by businesses using the internet – 2009 - 2012
Table 7 – Snapshot of business indicator returns by selling on the internet – 2009 - 2012
Table 8 – Selling over the internet by industry sector – 2012
Table 9 – Businesses with and the effectiveness of websites – 2009 - 2012
Table 10 – Top 5 uses of mobile internet – 2009 - 2012
Table 11 – Social networking use by businesses – 2010 - 2012
Chart 1 – Overview of business internet income and annual change – 2007 - 2012
Chart 2 – Overview of the top five uses of the internet by businesses – 2008 - 2012
Chart 3 – Overview of the top 5 categories purchased by businesses using the internet – 2009 - 2012
Chart 4 – Overview of business indicator returns by selling on the internet – 2008 - 2012
Chart 5 – Overview of percentages of businesses online – 2008 - 2012
Chart 6 – Overview of the trends of the top five uses of mobile internet – 2009 - 2012

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