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Australia - Data Centres


Attention: There is an updated edition available for this report.

BuddeComm has been supportive of the data centre market since the 1990s. However, it took nearly 20 years for the industry to reach its current position. The arrival of high-speed broadband networks allowed for a large range of new services and applications, especially aimed at small and medium organisations.

The data centre market includes telehousing facilities, co-location facilities, cloud and IT services, content hosting, connectivity and interconnection. They are important for the new developments of cloud computing and the Internet of Things (M2M).

The NBN in Australia has given an enormous boost to the data centre market, with forward looking investments worth $5 billion over the next 3-5 years. Currently the developments are highly centralised in the capital cities, but a more decentralised trend is expected to develop over time.

This report overviews the different forms of data centres, the growth of neutral facilities, and gives an insight into the size of the general data centre market, the trends occurring in it, and the major players in the sector. Of the major players the role of the telcos is included and a number of smaller independent providers are profiled.

Key developments:

Enterprise resource planning (ERP), customer relation management (CRM), internet exchanges (IX), outsourcing, infrastructure virtualisation, cloud computing.

Companied covered in this report include:

Telstra, Optus, Macquarie Telecom, Equant, Alphawest, Primus, Pipe Networks, Ausix, GlobalCenter, Datacom Systems, Global Switch, Hostworks, EDS, Fujitsu, Hewlett Packard, Equinix, Nexon Asia Pacific, NextDC, Polaris, ActewAGL, RightNow, WAIX, SAIX, VIX, Digital Realty Trust, Rackspace, Enterprise Data Corporation (EDS), IXnet, Habour MSP, Metronode-Leighton, Nextgen Networks, PSINet, Technical Real Estate.


1. Synopsis
2. Market overview
3. The changing market of data centres - market analysis
3.1 The business concept of data centres
3.2 The broader market has changed
3.3 Changing technology environment
3.4 Data centre product sectors
3.5 Selective outsourcing
3.6 Glimpses of the future
3.7 Infrastructure requirements
4. New trends and developments
4.1 How to manage and secure big data
4.2 Trans-sector outsourcing – the way of the future
4.3 Infrastructure Virtualisation technology
5. Market statistics and surveys
5.1 Datacentres and datacentres
5.2 Datacentre spending to hit $2 billionn in 2012
5.3 Report from Gartner – 2011
5.4 Cloud services drive datacentre markets
5.5 Broadband and content would drive demand
5.6 Hubs for M2M and the Internet of Things
6. Bandwidth on Demand
7. Telehousing (Co-location)
8. Internet Exchanges
8.1 Overview
8.2 Neutral IXs
9. Points of Interconnect (POI)
9.1 Overview
9.2 NBN POIs
10. Content Delivery Networks (CDNs)
11. Network Attached Storage (NAS)
12. Major Players
12.1 Amazon Web Services
12.2 AUSIX
12.3 Canberra Technology City
12.4 Digital Realty Trust
12.5 Elastichosts
12.6 Enterprise Data Corporation
12.7 Equinix
12.7.1 Blending private and public cloud services
12.8 Fujitsu
12.9 GlobalCenter (owned by Datacom Systems)
12.9.1 Background information
12.9.2 Datacom Systems
12.10 Global Switch
12.11 Harbour MSP
12.12 Hewlett-Packard
12.13 Hostworks
12.14 Macquarie Telecom
12.15 Metronode – Leighton
12.16 Microsoft
12.17 Nexon Asia Pacific
12.18 NEXTDC
12.18.1 Background information
12.18.2 Brisbane data centre
12.18.3 Melbourne data centre
12.18.4 Sydney data centre
12.18.5 Perth data centre
12.18.6 Canberra data centre
12.19 Optus data centre
12.19.1 Optus – NEXTDC partnership
12.20 Pacnet
12.21 Polaris Victoria Data Centre
12.22 Rackspace
12.23 RightNow
12.24 Technical Real Estate (TRE)
12.25 Telstra
12.25.1 Overview
12.25.2 Digital mailboxes
12.25.3 Victorian cloud centre
12.25.4 More data centres to come online
13. Related reports
Table 1 – Overview of datacentre hardware spending – 2010 - 2012
Exhibit 1 - Trans-sector vs. Cross-sector
Exhibit 2 – Different names for similar concepts
Exhibit 3 – Telehousing benefits

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