Market Research Logo

Australia - Data Centres


Attention: There is an updated edition available for this report.

BuddeComm has been supportive of the data centre market since the 1990s. However, it took nearly 20 years for the industry to reach its current position. The arrival of high-speed broadband networks allowed for a large range of new services and applications, especially aimed at small and medium organisations.

The data centre market includes telehousing facilities, co-location facilities, cloud and IT services, content hosting, connectivity and interconnection. They are important for the new developments of cloud computing and the Internet of Things (M2M).

The NBN in Australia has given an enormous boost to the data centre market, with forward looking investments worth $5 billion over the next 3-5 years. Currently the developments are highly centralised in the capital cities, but a more decentralised trend is expected to develop over time.

This report overviews the different forms of data centres, the growth of neutral facilities, and gives an insight into the size of the general data centre market, the trends occurring in it, and the major players in the sector. Of the major players the role of the telcos is included and a number of smaller independent providers are profiled.

Key developments:

Enterprise resource planning (ERP), customer relation management (CRM), internet exchanges (IX), outsourcing, infrastructure virtualisation, cloud computing.

Companied covered in this report include:

Telstra, Optus, Macquarie Telecom, Equant, Alphawest, Primus, Pipe Networks, Ausix, GlobalCenter, Datacom Systems, Global Switch, Hostworks, EDS, Fujitsu, Hewlett Packard, Equinix, Nexon Asia Pacific, NextDC, Polaris, ActewAGL, RightNow, WAIX, SAIX, VIX, Digital Realty Trust, Rackspace, Enterprise Data Corporation (EDS), IXnet, Habour MSP, Metronode-Leighton, Nextgen Networks, PSINet, Technical Real Estate.


1. Synopsis
2. Market overview
3. The changing market of data centres - market analysis
3.1 The business concept of data centres
3.2 The broader market has changed
3.3 Changing technology environment
3.4 Data centre product sectors
3.5 Selective outsourcing
3.6 Glimpses of the future
3.7 Infrastructure requirements
4. New trends and developments
4.1 Trans-sector outsourcing – the way of the future
4.2 Infrastructure Virtualisation technology
5. Market statistics and surveys
5.1 Datacentres and datacentres
5.2 Datacentre spending to hit $2 billionn in 2012
5.3 Report from Gartner – 2011
5.4 Cloud services drive datacentre markets
5.5 Broadband and content would drive demand
5.6 Hubs for M2M and the Internet of Things
6. Telehousing (Co-location)
7. Internet Exchanges
7.1 Overview
7.2 Neutral IXs
8. Points of Interconnect (POI)
8.1 Overview
8.2 NBN POIs
9. Content Delivery Networks (CDNs)
10. Network Attached Storage (NAS)
11. Major Players
11.1 Amazon Web Services
11.2 AUSIX
11.3 Canberra Technology City
11.4 Digital Realty Trust
11.5 Elastichosts
11.6 Enterprise Data Corporation
11.7 Equinix
11.7.1 Blending private and public cloud services
11.8 Fujitsu
11.9 GlobalCenter (owned by Datacom Systems)
11.9.1 Background information
11.9.2 Datacom Systems
11.10 Global Switch
11.11 Harbour MSP
11.12 Hewlett-Packard
11.13 Hostworks
11.14 Macquarie Telecom
11.15 Metronode – Leighton
11.16 Microsoft
11.17 Nexon Asia Pacific
11.18 NEXTDC
11.18.1 Background information
11.18.2 Brisbane data centre
11.18.3 Melbourne and Sydney data centres
11.18.4 Perth data centre
11.19 Optus data centre
11.19.1 Optus – NEXTDC partnership
11.20 Pacnet
11.21 Polaris Victoria Data Centre
11.22 Rackspace
11.23 RightNow
11.24 Technical Real Estate (TRE)
11.25 Telstra
11.25.1 Overview
11.25.2 Digital mailboxes
11.25.3 Victorian cloud centre
11.25.4 More data centres to come online
12. Related reports
Table 1 – Overview of datacentre hardware spending – 2010 - 2012
Exhibit 1 - Trans-sector vs. Cross-sector
Exhibit 2 – Different names for similar concepts
Exhibit 3 – Telehousing benefits

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report