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Australia - Data Centres


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Australia - Data Centres

BuddeComm has been supportive of the data centre market since the 1990s. However, it took nearly 20 years for the industry to reach its current position. The arrival of cloud computing, Big Data, M2M and IoT allowed for a large range of new services and applications, especially aimed at small and medium organisations.

The data centre market includes telehousing facilities, co-location facilities, cloud and IT services, content hosting, connectivity and interconnection. They are important for a range of business and government applications including new developments of cloud computing and the Internet of Things (M2M).

These developments have given an enormous boost to the data centre market, with investments totalling $5 billion over the 2011-2016 period. Currently the developments are highly centralised in the capital cities, but a more decentralised trend is expected to develop over time.

Data centre customers are migrating from co-location services and managed hosting to cloud services. Cloud providers are the fastest growing segment of most Australian data centre providers.

Government continues to increase in maturity in their understanding of cloud technologies, how to use cloud to the best of their advantage, and how to optimize their existing infrastructure.

Australia has progressed to now be one of the four major sub-markets for data centres in Asia alongside Singapore, Hong Kong and Japan. Greater diversity however has led to the fact that it is now harder to serve the entire region from one location. The Asia-Pacific region is currently undergoing very strong wholesale colocation growth driven by large-scale global cloud providers including Amazon Web Service (AWS), Google, Microsoft and IBM as they expand aggressively in major hubs.

Growth of data centres is largely driven by the shift to cloud computing, as companies of all sizes scoped out new ways to boost efficiency, foster innovation and find a competitive edge.

Potential challenges in the Australian datacentre sector include being able to meet the rising demand for new rack space to facilitate the growing popularity of cloud platforms and Australia's relatively small population and massive geographical area is a challenge to the delivery of connectivity and IT services to regional areas.

This report overviews the different forms of data centres, the growth of neutral facilities, and gives an insight into the size of the general data centre market, the trends occurring in it, and the major players in the sector. Of the major players the role of the telcos is included and a number of smaller independent providers are profiled.

Key developments:

Regional data centres; Premium data centre services, High density data centre requirements, Consolidation of data centres, Cloud Providers driving growth.

Companied covered in this report include:

Canberra Data Centre (CDC), Australia Data Centres, Telstra, Optus, HP, Macquarie Telecom, Datacom Systems, Global Switch, Fujitsu, Hewlett Packard, Equinix, NextDC, Polaris, Digital Realty, IXnet, Metronode, Nextgen Networks, Vocus.


1. Synopsis
2. Market overview
3. Market Statistics
4. The changing market of data centres - market analysis
4.1 Datacentre market analysis
4.2 Emerging Data Centre Challenges
4.3 Selective outsourcing
4.4 Glimpses of the future
4.5 Infrastructure requirements
5. Emerging Data Centre Trends
5.1 Growing importance of Regional Data Centres
5.2 Increased Usage of Managed Hosting to Cloud Services
5.3 High-Density Data Centre Requirements
5.4 Consolidation to Larger, More Efficient Data Centres
5.5 Cloud Providers Driving the Growth of Data Centre Ecosystems
6. Wider Industry Trends and developments
6.1 Call centres to go digital
6.2 Software-defined data centres (SDD)
7. Internet Exchanges
7.1 Overview
7.2 Neutral IXs
8. Points of Interconnect (POI)
9. Network Attached Storage (NAS)
10. Major Players
10.1 Australian Data Centres
10.2 The Australian Liquidity Centre (ALC)
10.3 Canberra Data Centres (CDC)
10.4 Datacom
10.5 Digital Pacific
10.6 Digital Realty
10.7 Equinix
10.8 Fujitsu Australia
10.9 Geraldton datacentre
10.10 Global Switch
10.11 Hewlett-Packard (HP)
10.12 LiveOps
10.13 IBM Australia
10.14 Macquarie Telecom
10.15 Metronode
10.16 NEXTDC
10.17 Polaris Data Centre
10.18 Rackspace
10.19 Redcloud
10.20 Syncom
10.21 Telstra / PacNet
10.22 Verizon
10.23 Vocus Communications
10.24 YourDC - Adelaide
11. Related reports
Exhibit 1 - Pacnet

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