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Australia - E-Commerce, Marketing and Advertising

Australia - E-Commerce, Marketing and Advertising

Subjects covered include:

Industry segments and key players;
Commercialisation of digital media, opportunities and pitfalls;
Revenue overview, forecasts and opportunities;
Key trends and developments;
Market and industry analyses;
E-payments, e-banking and m-commerce;
Adverting statistics, revenues and forecast;
E-commerce trends and statistics.


  • EXECUTIVE SUMMARY
  • THE E-COMMERCE AND M-COMMERCE MARKETS
    • GLOBAL E-COMMERCE MARKET
      • The digital commerce evolution
      • A different approach to employment
      • Omni-channel retailing
      • Global e-commerce market statistics
        • Table Global e-commerce spending - 2011 - 2016
      • Leading B2C e-commerce players
        • Table Top 10 web properties worldwide - 2015
    • KEY E-COMMERCE INSIGHTS
      • Underlying trends
      • E-payments
      • Content Delivery Networks (CDNs)
      • Cloud computing and e-commerce
      • Security concerns
    • E-BOOKS AND E-NEWSPAPERS
      • Digital e-readers/e-books
        • Table Global e-reader shipments and annual change - 2009 - 2015
      • The challenging newspaper publishing sector
        • Table Most popular platforms for receiving news in the UK - 2013 - 2014
        • Table Most popular formats for receiving news in the USA - 2010; 2012
    • INTERNET BANKING (E-BANKING)
      • The changing face of e-banking
      • Banks under e-pressure
      • Bitcoin
    • GLOBAL M-COMMERCE MARKET
      • Table Global m-commerce sales - 2012 - 2018
      • Table Global m-commerce sales by region - 2013; 2017
      • Table US m-commerce sales - 2011 - 2017
      • Table Global app store revenue - 2011 - 2016
      • M-commerce buzzword: SoLoMo
    • KEY M-COMMERCE INSIGHTS
      • M-payments
      • M-banking
      • Mobile auctions
      • Mobile location shopping and marketing
      • Mobile vouchers, coupons and loyalty cards
      • Mobile advertising
  • ADVERTISING AND MARKETING IN THE DIGITAL AGE
    • MARKET SUMMARY
      • Table Global media ad spending and annual change - 2011 - 2016
      • Table Global digital ad spending and annual change - 2011 - 2016
      • Table Global mobile internet ad spending and annual change - 2011 - 2016
      • Table Ad spending by major countries - total media, digital, mobile internet - 2014 - 2015
      • Table Top ten countries by ad spending per person and per digital Internet user - 2014
    • MARKET INSIGHTS
      • Changes in internet advertising
      • The effect of big data on the advertising industry
      • Online advertising does not improve the overall result for advertisers
      • Mobile advertising
        • Table Market share of mobile internet advertising revenue - major companies - 2012 - 2014
        • Table Top industries spending on mobile advertising - 2014
      • Mobile Location-Based Advertising (MLBA)
      • TV advertising
      • Digital ad exchanges
      • A multi-screen approach gains attention
    • KEY ONLINE ADVERTISING CATEGORIES
      • In-game advertising
      • Social network advertising
        • Table Social network advertising revenue by region - 2013 - 2015
      • Online video advertising
      • Search engine advertising
        • Table Global search engine advertising revenue - major companies - 2013 - 2015
    • INTERNET MEDIA COMPANIES - SELECTED INSIGHTS
      • Overview
      • Google - advertising revenues continue to grow
        • Table Google advertising revenue (total and mobile) - 2006 - 2014
      • Yahoo - digital display ad revenues slump
      • Hulu - an unusual dual revenue model
      • Facebook - prepared to operate in different markets
        • Table Facebook advertising revenue (total and mobile) - 2011 - 2014
      • Amazon's rising threat
    • CONSUMERS IN FOCUS
      • Consumers will lead the way
      • Consumers react to privacy misuse by Internet companies
      • Consumers are the serfs of the feudal internet companies
  • THE DIGITAL ECONOMY DRIVES SECTOR AND INDUSTRY TRANSFORMATIONS
    • INTRODUCTION
    • HOW TO BETTER BALANCE THE FEDERAL BUDGET?
      • May Budget 2015
    • THE DIGITAL ECONOMY - WHAT IS AT STAKE?
      • The size of the digital economy
      • The effects of the digital economy are all around us.
      • Commercial Sectors
      • Global competition
      • Healthcare
      • Education
      • ICT Investments needed
    • LACK OF VISION - POLITICIANS ABSORBED BY COSTS OF AGEING ECONOMIC MODELS
    • GOVERNMENT MISSES OUT ON DEVELOPING A SMART ECONOMY
    • AUSTRALIA'S TWO-TIERED ECONOMY
    • AUSTRALIA'S DIGITAL TRANSFORMATION IS UNDERWAY
      • National Broadband Infrastructure
      • Cloud computing, Big Data, M2M
      • The need for digital productivity
    • DEVELOPED ECONOMIES NOT READY FOR AN ICT-DRIVEN RECOVERY
    • ICT TOOLS CAN PROVIDE $8 BILLION OF ANNUAL SAVINGS
    • TRANSFORMATION BASED ON SMART INFRASTRUCTURE
    • SELECTED INDUSTRY AND SECTOR TRANSFORMATIONS
      • Government Transformation
      • Digital Technology transforming the mining sector
      • Transformation of the energy market
      • Digital economy transforming the banking industry
      • Omni-channel changing Retailing
      • Book Industry
      • The transformation of the disability sector
    • STATISTICAL INFORMATION AND ECONOMIC BENEFITS
      • The impact on the economy
      • The thousands of unreported benefits of high-speed infrastructure
      • Digital Australia - statistical findings
    • SECRECY AND INCOMPETENCE UNDERMINING THE DIGITAL ECONOMY
      • Dysfunctional policies
      • TPP - secrecy in politics continue
      • Data retention policy - more risks than gains?
  • BUSINESS MARKET - TRENDS AND STATISTICS
    • MARKET STATISTICS AND SURVEYS
      • Businesses underusing digital tech
      • Government lags in digital leadership
      • Deloitte: digital economy to hit $139 billion by 2020
      • Digital marketing survey
      • Costs still hampering digital enterprises.
      • SMEs are driving the digital economy
      • Digital economy - business internet income
        • Table Business internet income and annual change - 2002; 2007 - 2014
      • Digital engagement SMEs
      • Sensis e-Business Report - 2014
        • Table Top 5 uses of the internet by businesses - 2009 - 2014
        • Table The top 5 categories purchased by businesses using the internet - 2009 - 2014
        • Table Selling over the internet - 2009 - 2013
        • Table Selling over the internet by industry sector - 2014
        • Table Businesses with and the effectiveness of websites - 2009 - 2014
        • Table Top 5 uses of mobile internet - 2009 - 2014
        • Table Australians accessing the internet with a tablet - 2014
        • Table Top 5 internet applications used on a tablet in the past 12 months
        • Table Social networking use by businesses - 2010 - 2014
      • e-trade index
    • SMART FARMING
      • Smart Farm Armidale
    • THE MINING SECTOR
    • SMARTICT
  • ONLINE RETAILING - TRENDS AND STATISTICS
    • A SNAPSHOT OF THE RETAIL INDUSTRY
      • Statistical Overview
        • Table Estimated retail trade revenue online and traditional - by industry
      • ICT spend in retail sector
    • MARKET SURVEYS AND STATISTICS
      • eWAY Q1 2015 Online Retail Report
      • Consumers in the digital economy
      • NAB Online Retail Sales Index
      • Boomerang browsing
      • Sunday shopping
        • Table Online shopping growth Year on Year (YoY) in transactions by day of week
        • Table Online shopping transactions by time of day and percentage growth YoY
      • Over-65s go shopping online
      • Low digital commerce adoption for retailers
      • Online shoppers becoming more critical
      • ABS: Online business reached $246.4bn
      • Online shopping sales to reach $25bn by 2015
      • Internet e-tailing to continue rises towards 2020
      • Spending online to grow as tablet and smartphones uptake increases
      • Omni-channel communication with customers
    • TRENDS AND DEVELOPMENTS
      • Australia still waiting for in-store e-shopping - Analysis
      • Omni-channel Retailing
      • Funky Retail
    • KEY PLAYERS
      • Westfield
      • Amazon
      • The Kogan store
      • Woolworths
      • carsales.com.au
      • Surfstitch
      • Mnemon
      • Alibaba
    • ONLINE AUCTIONS
      • eBay
      • Quicksales
      • Gumtree
    • THE COUPON MARKET
      • Overview
      • Major players
  • E-BANKING
    • THE BANKING SECTOR
    • TRENDS AND DEVELOPMENTS
      • Business embracing electronic payments
      • Cashless Australia
      • M-banking
      • New Payments Platform
    • MARKET ANALYSES
      • Banks under e-pressure
      • Traditional banking under threat
      • Banks were slow of the mark
      • Innovation remains a problem for the banks
      • Digital economy will affect bank fees
    • TRENDS AND DEVELOPMENTS IN MOBILE PAYMENTS
      • Mobile ID for Mobile banking
      • Push for universal mobile payments system
      • E-payment trends - HP-RFI Report 2014
        • Table Rapid uptake - September 2011 - March 2014
      • Wave Payments
      • FLASHiZ
    • BITCOIN
      • Introduction
      • CoinJar
    • PROJECTS AND SERVICES
      • Commonwealth Bank of Australia (CBA)
      • Australia and New Zealand Bank (ANZ)
        • Table Key statistics for ANZ goMoney - 2014
      • Westpac
      • St.George Bank
      • NAB
      • MasterCard
      • Visa
      • NFC-powered mobile wallet from Coles
      • PayPal
      • Stripe
      • mHITs
      • NoQ
      • Mint Wireless
      • Cash by Optus
      • Eftpos
      • Moula - e-loans
      • SocietyOne. - peer-to-peer lending
  • ADVERTISING, STATISTICS, AND REVENUES
    • ANALYSIS OF DEVELOPMENTS IN THE ADVERTISING INDUSTRY
      • The effect of big data on the advertising industry
      • Online advertising does not improve the overall result for advertisers
    • THE ONLINE ADVERTISING MARKET
      • Online advertising market is maturing
      • Online expenditure - 2013
        • Table General display industry categories market share - 2013
      • Demographic statistics
      • Online advertising revenue statistics
        • Table Market shares of key online advertising markets - 2008 - 2013
        • Table Online advertising expenditure and forecasts - 2000 - 2015
    • MOBILE INTERNET ADVERTISING
      • Background
      • Mobile advertising to mature
        • Table Estimated mobile device advertising in Australia - 2008 - 2015
      • Mobile devices increase growth in online video advertising
      • Generation Y is driving the online media push
      • Underinvestment in mobile advertising
    • OTHER MARKET SURVEYS
      • Insights into the world of Internet Marketeers
      • Australia leader in digital marketing
      • Social media sites linked to advertising and buying patterns
      • Business advertising to get traffic
      • Business presence on social media
      • Social Networking Sites
        • Table Use of social networking sites by age group - 2008 - 2014
        • Table Use of social networking sites by demographic - 2008 - 2014
      • Children, internet and social networks
      • PwC's Australian Entertainment & Media Outlook 2014-2018
      • Search advertising revenues
        • Table Estimated online paid search advertising revenue - 2005 - 2006; 2010 - 2013
      • Different (digital) working arrangements
      • Being online worth £1,000 a year: BT study
    • WEBSITE USAGE STATISTICS
      • Top 10 Australian websites - 2010 - 2014
        • Table Top ten websites by unique Australian audiences - 2010 - 2014

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