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Australia - E-Commerce, Marketing and Advertising


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Australia - E-Commerce, Marketing and Advertising

Subjects covered include:

Industry segments and key players;
Commercialisation of digital media, opportunities and pitfalls;
Revenue overview, forecasts and opportunities;
Key trends and developments;
Market and industry analyses;
E-payments, e-banking and m-commerce;
Adverting statistics, revenues and forecast;
E-commerce trends and statistics.


  • EXECUTIVE SUMMARY
  • BROADBAND INFRASTRUCTURE FACILITATES ECONOMIC TRANSFORMATION THROUGH DIGITAL PRODUCTIVITY
    • ECONOMIC PROSPERITY DEPENDS ON DIGITAL PRODUCTIVITY
    • ICT INDUSTRY HAS THE DRIVER'S SEAT
    • TRANSFORMATION REQUIRES OPEN ICT INFRASTRUCTURE
    • BRIEF INSIGHTS INTO ICT INFRASTRUCTURE DEVELOPMENTS
      • The National Broadband Network
      • The Changing Data Centre Landscape
      • The Cloud Computing Revolution
      • M2M and Big Data - Key Global Trends
      • Smart Grids - Transforming the Energy Industry
      • Smart Cities - the Way Forward
    • COMPREHENSIVE INFRASTRUCTURE POLICIES ARE NEEDED
    • COLLABORATIVE TRANS-SECTOR POLICIES
    • CASE STUDY -AUSTRALIA
      • NBN: a blueprint for ICT infrastructure policies?
      • National Digital Economy Strategy
      • Australia's digital transformation is underway - Analysis
      • The issue is Industry Transformation, not Broadband - analysis
      • The impact on the economy
    • CONCLUSION
  • INTERNET GOVERNANCE AND NET NEUTRALITY INSIGHTS
    • COMPLEX SOCIETIES DEPEND ON ICT INFRASTRUCTURE
    • THE INTERNET AND THE ECONOMY - IN STATISTICS
      • Parochial politicians fail to address the complex global problems
    • CONTROL OF THE INTERNET
      • International discussion
        • Table Global - Internet users and annual change - 2009 - 2014
      • Internet governanace back in the limelight
      • Net neutrality
      • Interests at play
    • E-SECURITY
      • Infrastructure issues
      • How safe is FttH?
    • CYBERCRIME
      • Child protection a priority
      • E-health security
      • E-commerce security
    • SECURITY DEVELOPMENTS
      • Internet companies in China show interest
      • Security an issue for social media
      • E-security spending
        • Table Worldwide IT security spending - 2011; 2012; 2016
        • Table Worldwide security software spending - 2010 - 2015
    • BE PREPARED WITH ROBUST NATIONAL INFRASTRUCTURE
    • CONCLUSION - INFRASTRUCTURE ESSENTIAL FOR THE DIGITAL ECONOMY
  • THE E-COMMERCE, E-PAYMENTS AND M-COMMERCE MARKETS
    • GLOBAL E-COMMERCE MARKET
      • The digital commerce evolution
      • Omni-channel retailing
      • Global e-commerce market statistics
        • Table Global e-commerce spending - 2011 - 2013
      • Leading B2C e-commerce players
        • Table Visitors to top web properties worldwide - 2013
    • KEY E-COMMERCE INSIGHTS
      • Underlying trends
      • E-payments
      • Content Delivery Networks (CDNs)
      • Cloud computing and e-commerce
      • Security concerns
    • E-BOOKS AND E-NEWSPAPERS
      • Digital e-readers/e-books
        • Table Growth of e-reader sales - 2009 - 2013
      • The challenging newspaper publishing sector
        • Table Most popular formats for receiving news in the USA - 2010; 2012
    • INTERNET BANKING (E-BANKING)
      • The changing face of e-banking
    • GLOBAL M-COMMERCE MARKET
      • Table Global m-commerce sales - 2013 - 2015
      • Table Global app store revenue - 2011 - 2015
      • M-commerce buzzword: SoLoMo
    • KEY M-COMMERCE INSIGHTS
      • NFC and M-Wallets
      • Mobile payments apps
      • M-banking
      • Mobile money transfer services
      • Mobile auctions
      • Mobile location shopping and marketing
      • Mobile vouchers, coupons and loyalty cards
      • Mobile advertising
  • ADVERTISING AND MARKETING IN THE DIGITAL AGE
    • MARKET SUMMARY
      • Table Global advertising spending- all mediums - 2010 - 2015
      • Table Top ten countries by digital advertising spend per Internet user - 2013
      • Table Global online advertising spend - 2012 - 2014
      • Table Global advertising spending market share by major types - 2013; 2015
    • MARKET INSIGHTS
      • Consumers will lead the way
      • Changes in internet advertising
      • Mobile advertising
      • Mobile Location-Based Advertising (MLBA)
      • TV advertising
      • Digital ad exchanges
    • INTERNET MEDIA COMPANIES - SELECTED INSIGHTS
      • Google - Advertising a main strategic drivers
        • Table Google total advertising revenue - 2006 - 2012
      • Yahoo - profit up, sales down as it attempts to lure Google and Facebook users
      • Hulu - mostly positives for Hulu
      • Facebook - prepared to operate in different markets
        • Table Facebook total and mobile advertising revenue - Q2 ; Q3 2013
      • Amazon's rising threat
    • KEY ONLINE ADVERTISING CATEGORIES
    • A MULTI-SCREEN APPROACH GAINS ATTENTION
    • CONSUMERS REACT TO PRIVACY MISUSE BY INTERNET COMPANIES
  • NATIONAL DIGITAL ECONOMY STRATEGY
    • INTRODUCTION
    • OTHER SPECIFIC INITIATIVES
    • OVERVIEW OF ACTIVITIES MID 2013
    • ADVANCING AUSTRALIA AS A DIGITAL ECONOMY - UPDATE TO THE NDES
    • PROGRESS OF THE PROGRAM - MID 2013
      • Brief overview of grants provided.
    • LOCAL E-GOVERNMENT INITIATIVE
    • NBN 3D MAPPING/MODELLING PROJECT
    • DIGITAL CITIZENS GUIDE
    • THE NBN-ENABLED EDUCATION AND SKILLS SERVICES PROGRAM
    • TUITION FOR NEW MIGRANTS USING THE NBN
    • E- HEALTH SERVICES
    • SENIORS
      • M2 delivers broadband for seniors
    • AUSTRALIAN INTERACTIVE GAMES FUND
    • INDIGENOUS COMMUNICATIONS PROGRAM
    • SMART HOME IN ARMIDALE
    • SMART FARM ARMIDALE
      • Smart farming
      • Kirby Smart Farm
      • Smart Farm projects
      • Live map of soil and environmental conditions
      • Monitoring cattle behaviour using GPS collars and ear tag tracking devices
      • Access Cam
      • SMART Farm control portal
    • ENERGY EFFICIENCY AND SUSTAINABILITY
    • TELEWORKING
      • Teleworking and SMEs
      • Traffic jams and teleworking
      • Market survey
      • Teleworking research from ACMA
      • Teleworking study
      • Australians working online - Sensis Report
        • Table Australians who use the internet at work
        • Table Australians who telework
        • Table Where Australians telework
    • NBN REGIONAL LEGAL ASSISTANCE PROGRAM
    • HIGH-DEFINITION VIDEOCONFERENCING PILOT PROGRAM
    • DIGITAL BUSINESS KITS FOR SMALL BUSINESSES
    • NBN ART GRANTS
    • DIGITAL INCLUSION
  • BUSINESS MARKET - TRENDS AND STATISTICS
    • MARKET STATISTICS AND SURVEYS
      • SMEs are driving the digital economy
      • Digital economy - business internet income
        • Table Business internet income and annual change - 2002; 2007 - 2012
      • Digital marketing spend
        • Table Spend above 25% of marketing budget in Australia versus selected Asian countries - 2012
        • Table Digital marketing adoption in Australia versus selected Asian countries - 2012
        • Table Methods of measuring digital media success in Australia - 2012
      • Business participation in the digital economy
      • Large numbers of Australian businesses will still not be online in 2013
      • Sensis e-Business Report - 2013
        • Table Top 5 uses of the internet by businesses - 2008 - 2013
        • Table The top 5 categories purchased by businesses using the internet - 2009 - 2013
        • Table Selling over the internet - 2009 - 2013
        • Table Selling over the internet by industry sector - 2013
        • Table Businesses with and the effectiveness of websites - 2009 - 2013
        • Table Top 5 uses of mobile internet - 2009 - 2013
        • Table Australians accessing the internet with a tablet - 2013
        • Table Top 5 internet applications used on a tablet in the past 12 months
      • Social networking use by SMEs
        • Table Social networking use by businesses - 2010 - 2013
    • BUSINESS PARTICIPATION ON THE NBN - SURVEY
      • Broadband - a key digital driver
      • Broadband boost
        • Table What does a better broadband service look like?
      • Network driver
        • Table Will better broadband increase your digital economy participation?
      • Utility features
        • Table What do you value in a broadband service?
    • SMART FARMING
    • THE MINING SECTOR
    • SMARTICT
  • ONLINE RETAILING - TRENDS AND STATISTICS
    • A SNAPSHOT OF THE RETAIL INDUSTRY
      • Table Estimated retail trade revenue online and traditional - by industry - 2012
    • ICT SPEND IN RETAIL SECTOR
    • THE KEY DRIVERS OF GROWTH
      • Table Online users and other media usage
    • MARKET SURVEYS AND STATISTICS
      • NAB report early 2014
      • National retailers dominate online retail market
      • Australian Bureau of Statistics
      • Online shopping sales to reach $25bn by 2015
      • National Australia Bank's (NAB) retail sales index - May 2013
      • Growth in online shops and online shopping.
      • Roy Morgan report mid 2013
      • Online retail activities
        • Table Overview of online shopping activities by Australians - 2012
      • Australian online sales rises 27%
      • Internet e-tailing to continue rises towards 2015
      • Spending online to grow as tablet and smartphones uptake increases
      • Online shopping passes the tipping point
      • ACCC get tough on online shopping
    • MARKET VAN INDUSTRY TRENDS AND ANALYSES
      • Australia still waiting for in-store e-shopping - Analysis
      • Omni-channel Retailing
      • Omni-channel communication with customers
    • KEY PLAYERS
      • Westfield
      • Amazon
      • The Kogan store
      • Woolworths
      • carsales.com.au
      • Surfstitch
    • ONLINE AUCTIONS
      • eBay
      • Quicksales
      • Graysonline
      • Gumtree
    • THE COUPON MARKET
      • Overview
      • Major players
  • E-BANKING
    • THE BANKING SECTOR
    • TRENDS AND DEVELOPMENTS
      • Cashless Australia
      • M-banking
    • MARKET ANALYSES
      • Banks were slow of the mark
      • Innovation remains a problem for the banks
      • Digital economy will affect bank fees
    • TRENDS AND DEVELOPMENTS IN MOBILE PAYMENTS
      • Push for universal mobile payments system
      • e-payment trends
      • Consumer trends
      • Changes in the market
      • Bitcoin and other changes
        • Table Mobile phone usage as method of payment - 2013
        • Table Why consumers used Bitcoins as a method of payment - 2013
    • NEAR FIELD COMMUNICATIONS (NFC)
      • Wireless `wave payments'
      • FLASHiZ
    • PROJECTS AND SERVICES
      • Commonwealth Bank of Australia (CBA)
      • Australia and New Zealand Bank (ANZ)
      • Westpac
      • NAB
      • MasterCard
      • Visa
      • PayPal
      • mHITs
      • NoQ
      • Mint Wireless
      • Optus m-wallet trial
      • Eftpos
    • THE TAXI BOOKING AND PAYMENT MARKET
      • Breaking the taxi monopoly
      • Taxi booking apps
  • ADVERTISING, STATISTICS, REVENUES, FORECASTS
    • THE ONLINE ADVERTISING MARKET
      • Online classified market is maturing
      • Online expenditure - 2013
        • Table General display industry categories market share - 2013
      • Roy Morgan survey
      • PriceWaterhouse predictions
      • Advertising and revenue generation
    • MOBILE INTERNET ADVERTISING
      • Background
      • Mobile advertising to mature
        • Table Estimated mobile device advertising in Australia - 2008 - 2015
      • Mobile devices increase growth in online video advertising
      • Generation Y is driving the online media push
      • Online advertising revenue statistics
        • Table Market shares of key online advertising markets - 2008 - 2012
        • Table Online advertising expenditure and forecasts - 2000 - 2015
    • OTHER MARKET SURVEYS
      • Underinvestment in mobile advertising
      • Insights into the world of Internet Marketeers
      • Online advertising market grew 16% in 2013
      • Australia leader in digital marketing
      • Printed ads still gaining user attention
      • Social media sites linked to advertising and buying patterns
      • Business advertising to get traffic
      • Business presence on social media
      • Children, internet and social networks
        • Table Use of social networking sites by age group - 2008 - 2013
        • Table Use of social networking sites by demographic - 2008 - 2013
      • PricewaterhouseCoopers (PwC) Entertainment & Media Outlook report to 2016
        • Table Australian entertainment and media market - revenue by industry - 2007 - 2012
        • Table Australian entertainment and media market - annual growth by industry - 2008 - 2012
        • Table Australian entertainment and media market -by industry share - 2007 - 2011
        • Table Australian entertainment and media market -by industry share - 2012 - 2016
      • Search advertising revenues
        • Table Estimated online paid search advertising revenue - 2005 - 2006; 2010 - 2013
      • Different (digital) working arrangements
    • WEBSITE USAGE STATISTICS
      • Top 10 Australian websites - 2010 - 2013
        • Table Top ten websites by unique Australian audiences - 2010 - 2013

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