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Australia - E-Commerce, Marketing and Advertising


Attention: There is an updated edition available for this report.

Subjects covered include:

Industry segments and key players;
Commercialisation of digital media, opportunities and pitfalls;
Revenue overview, forecasts and opportunities;
Key trends and developments;
Market and industry analyses;
E-payments, e-banking and m-commerce;
Adverting statistics, revenues and forecast;
E-commerce trends and statistics.


  • EXECUTIVE SUMMARY
  • THE DIGITAL ECONOMY
    • E-COMMERCE
      • Market summary
        • Table Global e-commerce spending - 2011 - 2013
        • Table Visitors to top fifteen web properties worldwide - June 2010; March 2011
      • Market insights
      • Internet banking (E-banking)
      • Evolving e-commerce trends
    • THE ESSENTIAL INTERNET ECONOMY
      • The issue is the digital economy, not broadband
      • Infrastructure essential for the digital economy
      • Can we fast-track the digital economy?
      • International discussion
      • The emergence of mega-communities
      • Key sectors for the digital economy
        • Table Global e-commerce spending - 2011 - 2013
        • Table Global investment in e-government - 2010 - 2016
      • Key requirements of the digital economy
      • Conclusion: digital economy services
    • BUSINESS MARKET - TRENDS AND STATISTICS
      • Digital economy - business internet income
        • Table Business internet income and annual change - 2002; 2007 - 2012
      • Digital marketing spend
        • Table Spend above 25% of marketing budget in Australia versus selected Asian countries -2012
        • Table Digital marketing adoption in Australia versus selected Asian countries - 2012
        • Table Methods of measuring digital media success in Australia - 2012
      • Market statistics and surveys
        • Table Top 5 uses of the internet by businesses - 2008 - 2012
        • Table The top 5 categories purchased by businesses using the internet - 2009 - 2012
        • Table Snapshot of business indicator returns by selling on the internet - 2009 - 2012
        • Table Selling over the internet by industry sector - 2012
        • Table Businesses with and the effectiveness of websites - 2009 - 2012
        • Table Top 5 uses of mobile internet - 2009 - 2012
        • Table Social networking use by businesses - 2010 - 2012
    • M-BANKING AND M-PAYMENTS
      • Market Overview, analysis and statistics
        • Table How appealing are contactless payments - 2011-2012
        • Table Popularity of contactless payments using smartphones - 2011-2012
      • Projects and Services
      • M-Commerce Developments
      • E-payment
      • Premium rate SMS (PSMS) portals and applications (apps)
    • NATIONAL BROADBAND NETWORK AND THE DIGITAL ECONOMY
      • Strategic Analysis
      • National Digital Economy Strategy
        • Table Round 1 funding recipients Digital Hubs and Digital Enterprise
        • Table Eligible round 2 communities Digital Hubs and Digital Enterprise
        • Table Eligible round 3 communities Digital Hubs and Digital Enterprise
        • Table Digital local government program projects - round 1
        • Table Local councils added to the project in May 2012
        • Table Local councils added to the project in July 2012
      • NBN Art grants
      • Business participation on the NBN
        • Table What does a better broadband service look like?
        • Table Will better broadband increase your digital economy participation?
        • Table What do you value in a broadband service?
      • Sense-T
      • Traffic lights and alarm system go M2M over the NBN
      • More education required to sell the NBN to business users
      • Digital Inclusion
  • ONLINE RETAILING - TRENDS AND STATISTICS
    • A SNAPSHOT OF THE RETAIL INDUSTRY
      • Table Estimated retail trade revenue online and traditional - by industry - 2012
    • ICT SPEND IN RETAIL SECTOR
    • THE KEY DRIVERS OF GROWTH
      • Table Online users and other media usage
    • MARKET ANALYSIS
      • Australia still waiting for in-store e-shopping
      • Online retail activities
        • Table Overview of online shopping activities by Australians - 2012
      • Australian online sales rises 27%
      • Internet e-tailing to continue rises towards 2015
      • Spending online to grow as tablet and smartphones uptake increases
      • Online shopping passes the tipping point
    • KEY PLAYERS
      • The Kogan store
      • Woolworths
      • carsales.com.au
      • Graysonline
      • Surfstitch
    • ONLINE AUCTIONS
      • eBay
        • Table eBay members in Australia - 1999; 2003 - 2004; 2006; 2009 - 2012
      • Quicksales
      • Gumtree
    • THE COUPON MARKET
      • Overview
      • Statistics
      • Major players
  • ONLINE ADVERTISING
    • THE ONLINE ADVERTISING MARKET
      • Interactive Advertising Bureau (IAB) survey of online advertising expenditure - 2012
      • Revenue trends towards 2014
      • Advertising and revenue generation
    • MOBILE INTERNET ADVERTISING
      • Background
      • Mobile advertising to mature
        • Table Estimated mobile device advertising in Australia - 2008 - 2015
      • Mobile devices increase growth in online video advertising
      • Generation Y is driving the online media push
    • REVENUE STATISTICS
      • Online advertising revenue forecasts
      • Online advertising revenue statistics
        • Table Market shares of key online advertising markets - 2008 - 2012
        • Table Online advertising expenditure and forecasts - 2000 - 2015
    • ONLINE VIDEO ADVERTISING MARKET
      • Market overview
        • Table Expenditure in the email and video advertising sector online - 2009 - 2012
    • MARKET SURVEYS
      • Social media sites linked to advertising and buying patterns
      • Businesseses advertising to get traffic
      • Children, internet and social networks
        • Table Use of social networking sites by age group - 2008 - 2012
        • Table Use of social networking sites by demographic - 2008 - 2012
      • PricewaterhouseCoopers (PwC) Entertainment & Media Outlook report to 2016
        • Table Australian entertainment and media market - revenue by industry - 2007 - 2012
        • Table Australian entertainment and media market - annual growth by industry - 2008 - 2012
        • Table Australian entertainment and media market -by industry share - 2007 - 2011
        • Table Australian entertainment and media market -by industry share - 2012 - 2016
      • Search advertising revenues
        • Table Estimated online paid search advertising revenue - 2005 - 2006; 2010 - 2013
    • DIFFERENT (DIGITAL)WORKING ARRANGEMENTS
    • WEBSITE USAGE STATISTICS
      • Top 10 Australian websites - 2010 - 2013
        • Table Top ten websites by unique Australian audiences - 2010 - 2013
  • BOOK PUBLISHING IN THE NEW ERA
    • INTRODUCTION
    • TRANSFORMING THE BOOK INDUSTRY
      • Digital e-readers/e-books
        • Table Growth of e-reader sales - 2009 - 2013
    • CUSTOMER SERVICE IS KING
    • PROMOTING NATIONAL CULTURE
    • INDUSTRY PROTECTIONISM WILL FAIL
    • MORE POWER TO THE AUTHOR
    • E-PUBLISHERS ARE VERY DIFFERENT BEASTS
      • Educational books
    • GLOBAL OPPORTUNITIES
    • CONCLUSION
      • Industry needs a digital transformation
  • E-SECURITY
    • E-SECURITY AND E-GOVERNANCE
      • Infrastructure issues
      • The governance of the internet
      • We cannot start from scratch
      • Collaboration is the only option
      • Call for action
    • CYBERCRIME
      • Child protection a priority
      • E-health security
      • E-commerce security
    • RECENT SECURITY DEVELOPMENTS
      • Internet companies in China show interest
      • Security an issue for social media
      • E-security spending
        • Table Worldwide IT security spending - 2011; 2012; 2016
  • SOCIAL ENTERPRISE BUSINESS MODELS AND CUSTOMER RELATIONSHIPS
    • INTRODUCTION
    • BUILDING LIFELONG CUSTOMER RELATIONSHIPS
      • Trans-sector platform for new business models
      • Beware of bogus claims
      • Traditionally-oriented economic growth is approaching its limit
      • How to develop customer-focused business models
    • LACK OF GOOD CUSTOMER EXPECTATION IN TELECOMS MARKET
    • THE RETAIL MARKET NEEDS TO LIFT ITS GAME
      • Under-investment in customer experience
      • Very little service differentiation between players
      • New sectors are entering the retail market
      • New approach needed, not a fix of broken systems
      • Cost transparency: the single most important issue in the telco market
    • SOLUTION: HIGH QUALITY DATA AND ANALYTICS
      • Data silos
    • CONTEXTUAL INTELLIGENCE
      • Table Key characteristics of contextual intelligence in customer service
      • Benefits for telcos and ISPs
      • Social Network Analytics
    • DATA ANALYTIC APPLICATION EXAMPLES
      • Subscriber Data Management
    • BUSINESS UNDERSTANDS NEED FOR REAL-TIME PROCESSING

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