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Australia - Cloud Computing


Attention: There is an updated edition available for this report.

Just over a decade ago BuddeComm started talking about the great potential of Application Service Providers (ASPs) but, together with the data centres, they were dunked in the dotcom crisis. Even then we indicated that the concept was sound and that it had great potential.

Now a decade later they are back, but this time under the name of cloud computing. This term describes the shift towards providing data processing, communications and software services to a customer’s location from a variety of different places.

The development of cloud computing takes the form of a business transition and company strategies and policies will need to be changed before its potential can be monetised by businesses. A key factor here is that organisations will have to lift ICT from the level of an infrastructure issue to that of a business opportunity. Cloud computing will need to be seen as a valuable business tool – one that will differentiate the company from others.

However, in order to successfully implement cloud computing far more robust infrastructure is required than what currently is available. The NBN will provides that robust infrastructure needed for high-speed information processing, distributed computing as well as many other applications that can be processed, analysed and managed – all in real time over a cloud computer based IT platform..Security will be crucial and far more attention needs to be given to ensure that these new large-scale developments are properly protected. This is of national importance. So while cloud computing will have a golden future its implementation will be more gradual over a larger number of years.

Companies covered:

Telstra, Optus, Macquarie Telecom

Key Developments:

Internet of Things, M2M, sensors network, smart grids, information processing, NBN, Cloud Computing, smart cities, business opportunities, sector transformation.


1. Synopsis
2. Introduction
3. New ICT platform
3.1 Unified Communications moving into the Cloud
4. Market Statistics and Surveys
4.1 Cloud survey
4.2 SMBs spend $865mil on cloud
4.3 Outsourcing gathers steam
4.4 Revenue set to quadruple
4.5 Cloud computing could boost GDP by $3bn
4.6 Clouds not yet on business agendas
4.7 Cloud computing gaining attention
4.8 Cloud Computing keeps growing
4.9 Business processing outsourcing
4.10 Analytics essential for customer management
5. Early Developments
6. Cloud computing requires business strategies
7. Cloud computing in the trans-sector context
8. Classrooms in the cloud
9. Cloud brokerage and other business opportunities
9.1 NBN Co
10. Major Operators
10.1 Optus launches cloud computing for businesses
10.2 Telstra
10.2.1 Analysis of Telstra’s cloud coup
10.3 Macquarie Telecom Enterprise cloud
11. The Internet of Things - separate report
12. Data Centres - separate report
13. Other Reports
List of Exhibits
Exhibit 1 - Cloud Principles
Exhibit 2 – Amazon Web Services

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