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Australia - Broadband - Residential Market Statistics


Attention: There is an updated edition available for this report.

This report provides insight into a range of topics covering the usage of internet and broadband services in the residential sector, including overall statistics of the $19 billion residential telecoms market. It also includes BuddeComm estimates of the market into 2013 as well as data from a number of market surveys covering consumer usage and behavioural patterns, in addition to internet and broadband usage statistics.

In this report BuddeComm provides an analysis of the drivers behind internet adoption among Australian households. Surveys covered include a statistical overview from the Australian Bureau of Statistics regarding computer and internet usage among Australian households, which includes a breakdown analysis of residential computer and internet usage by a wide range of criteria. The figures used here are the latest available, with some statistics used from past surveys for a comparison over time.

Please note that this report does not include broadband overview statistics, nor does it cover the business market. For these statistics, see the separate reports: Australia - Broadband - Statistical Overview and Australia - Broadband - Business Market Statistics.

Key developments:

Telecoms, mobile, residential internet usage and trends, telecoms complaints procedures, tablet penetration increasing in households as businesses slow on uptake.


1. Synopsis
2. Statistical overview residential market – total telecoms
3. Internet household statistics
3.1 Australian Bureau of Statistics (ABS) surveys and internet connectivity
3.2 Australian Communications and Media Authority (ACMA) surveys
3.2.1 Cloud usage
3.2.2 Hours spent online
4. Trends in the residential market
4.1 Problems with broadband technology
4.2 Data increases in volume
4.3 Mobile broadband – no alternative to fixed line services.
4.4 Dial-up internet not hanging up, just yet
5. Household use of technology
5.1 Computer technologies
5.2 Broadband technologies
5.3 Internet social media activities
6. Other residential market surveys
6.1 Stats on children and technology
6.2 Internet hours – usage increasing in 2012
6.3 New generations survey
6.4 Customer service issues and the Telecommunications Industry Ombudsman (TIO)
7. Related reports
Table 1 – Revenue mix – total spend of telecoms – residential market – 2013
Table 2 – Service providers’ market share and revenue in the residential market – 2013
Table 3 – Total households versus internet enabled households – 1999 - 2012
Table 4 – Broadband component of internet enabled households – 2005 - 2012; 2015
Table 5 – Internet access households with children – 2005 - 2009; 2010 - 2011
Table 6 – Internet usage by age group – 2010
Table 7 – Data usage by users – 2008 - 2012
Table 8 – Dial-up and non-dial-up internet subscribers – 2003 - 2012
Table 9 – Computerisation in the home – 2012
Table 10 – Top 5 social networking age groups – 2011 - 2012
Table 11 – Weekly internet usage by age group – 2012
Table 12 – Total new complaints to the TIO – 2006 - 2012
Table 13 – Number of complaints to the TIO – by levels – 2009 - 2012
Chart 1 – Overview of residential market – revenue and market share by major provider – 2013
Chart 2 – Overview of households with internet access – 2004 - 2012
Chart 3 – Consumer internet usage hours by category – 2006; 2010
Chart 4 – Overview of the decline in dial-up subscriptions – 2004 - 2012
Chart 5 – Overview of new complaints to the TIO – 2006 - 2012
Chart 6 – Overview of consumer and SME complaints by level – 2009 - 2012
Exhibit 1 – Overview of the TIO complaint handling process

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