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Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)

Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)

Revised NBN with multi-technology architecture sees further use for DSL and cable networks

In common with other maturing markets, growth in the number of broadband subscribers has slowed in recent years in the wake of higher penetration. There has also been a shift in consumers adopting mobile-only broadband solutions, commonly associated with customers choosing to forgo fixed-line telephony services. This trend has helped dampen demand for fixed-line broadband. Nevertheless, access to fast broadband services has become a key consideration for most people. Following the decisions made in late 2014 regarding the multi-technology architecture of the NBN, there has been greater purpose in rolling out the network, while agreements have been reached with both Telstra and Optus for the continued use of their HFC networks, much of which will be incorporated within the NBN. There remains scope within the existing regulatory regime for competition among players in the fibre sector.

Revenue growth from broadband services is expected to remain low, at about 1.5% annually, during the next two to three years, partly due to effective competition in the DSL sector, as well as to consumer reluctance to accept unwarranted price increases. Opportunities remain in the mobile broadband sector where all three mobile network operators operate extensive Long-term Evolution (LTE) networks. Since the beginning of 2015, Telstra and Optus have been able to make national use of their concessions in the 700MHz band.

The DSL sector continues to show resilience in the marketplace, bolstered during the last year by an emphasis among operators to adopt new technologies which can deliver greater data capacity on legacy copper infrastructure. The anticipated introduction of standards for G.fast technologies promises improved downloads for customers on short copper loops. The amended NBN architecture, with less emphasis on FttP, has also meant that the number of customers expected to migrate from copper to fibre-based services is far lower than initial NBN Co forecasts. Many telcos have installed their own DSLAM infrastructure, enabling them to provide fairly high-speed internet services via ADSL2+.

In the cable sector, both Telstra and Optus have upgraded their cable networks with DOCSIS 3.0 technology, providing data at up to 100Mb/s. This investment has enabled the providers to meet consumer demand for faster broadband services. The NBN has also placed greater scope for HFC plant being part of the national broadband plan. In December 2014 the revised NBN agreement recognised that Telstra’s HFC network and elements of Optus’s HFC infrastructure will be deployed as part of the NBN, so reducing the cost of a rollout schedule which aims to reach some 3.6 million premises by June 2016.

There are fewer than one million cable broadband subscribers, accounting for less than 8% of the total broadband market in Australia. However, most of these subscribers are high-end users providing relatively high ARPU for the cable providers.

The digital media sector is set to undergo considerable changes into 2015, given the investment among operators for subscription VoD services. These changes will also emerge on the back of improved national fibre-backbone networks, as also on international cable networks capable of transferring the anticipated increase in data traffic in coming years. The VoD market will remain constrained by the relatively small size of the Australian market (compared to the UK and USA), which could make it difficult for some players to make a mark. The four key players are hoping to compete on content, given that each has set the same price for basic services. Stan, set up by Fairfax media and Nine entertainment, competes with Presto (set up by News Corp and Seven West Media) and Quickflix, while Netflix has set its sights on a March 2015 launch. The popularity of the medium is indicated by the many thousands of Australian subscribers to Netflix pre-launch, through the use of VPNs and geo-blocking apps.

Data in this report is the latest available at the time of preparation and may not be for the current year


  • EXECUTIVE SUMMARY
  • BROADBAND
    • DSLMARKET, OVERVIEW, STATISTICS AND PROVIDERS
      • Table Wholesale DSL pricing, per month per user - 2013 - 2014
      • DSL subscribers
        • Table Number of ADSL broadband subscribers - 2008 - 2014
        • Table Total business and residential broadband subscribers - 2006 - 2014
        • Table DSL subscribers and availability by state/territory - 2013
      • DSL infrastructure
        • Table Number of infrastructure providers by number of ADSL-enabled exchanges - 2007 - 2008; 2010 2011
        • Table DSL premises affected by distance from exchange - 2013
        • Table Number of DSLAMs by major providers - 2009 - 2012; 2014
        • Table Total number of DSLAMs - 2006 - 2014
        • Table Number of ADSL and ADSL2+-enabled exchanges - 2013 - 2014
        • Table Fibre Access Broadband (FAB) exchanges - Dec 2014
        • Table Top Hat enabled exchanges - 2011 - 2013
      • Operator statistics
        • Table Broadband DSL retail subscribers by major provider - 2010 - 2014
        • Table Telstra broadband subscribers by sector - 2007 - 2014
    • HFC CABLE NETWORKS
      • Subscribers
        • Table Cable broadband subscribers by major operator - 2002 - 2014
        • Table Cable subscribers versus other broadband technologies - 2009 - 2014
      • Optus statistics
        • Table Optus financial data - 2011 - 2015
        • Table Optus financial data by sector - 2009 - 2015
        • Table Optus on-net broadband subscribers - 2009 - 2014
    • HOME AREA NETWORKS
      • Table Estimates of home network penetration of households- 2012; 2016
    • BUSINESS MARKET STATISTICS
      • Internet subscribers
        • Table Business, government and household dial-up subscribers - 2009 - 2014
        • Table Business, government and household broadband subscribers - 2009 - 2014
        • Table Business, government and household total internet subscribers - 2009 - 2014
        • Table Business trends in internet connections - 1998 - 2014
      • Broadband connections
        • Table SMEs internet access methods, by technology - 2010 - 2014
        • Table Business uptake of broadband by access type - 2010 - 2014
      • Business market surveys
        • Table SME online trends - websites versus social media - 2010 - 2014
        • Table SME computer equipment ownership trends - 2005 - 2014
        • Table Computer hardware expenditure - SMEs and medium businesses - 2001 - 2013
        • Table Top uses of the internet by SMEs - 2010 - 2014
        • Table Meeting customer expectations using internet applications - 2011 - 2013; 2016-2018
        • Table Expectations of customer e-payments - 2011 - 2012; 2015-2017
        • Table Estimated telco product mix of business customer spend - 2014
        • Table Estimated business and government market spending - 2013
        • Table Revenue mix - total spend of telecoms - SME market - 2014
    • RESIDENTIAL MARKET STATISTICS
      • Internet household statistics
        • Table Revenue mix - total spend of telecoms - residential market - 2013
        • Table Service providers' market share and revenue in the residential market - 2013
      • Subscribers
        • Table Dial-up vs broadband internet subscribers - 2005 - 2014
      • Household use of technology
        • Table Total households versus internet enabled households - 2005 - 2014
        • Table Broadband component of internet enabled households - 2005 - 2015
        • Table Fixed-line broadband data usage by users - 2008 - 2014
        • Table Household uptake of broadband by access type - 2013 - 2014
      • Social networking
        • Table Proportion of the population using social networking sites - 2011 - 2014
        • Table Social network site users - 2012 - 2014
      • Market surveys
        • Table Computerisation in the home - 2013
        • Table Proportion of internet households with children - 2005 - 2009; 2010 - 2013
        • Table Internet access households with children - 2005 - 2009; 2010 - 2013
        • Table Top 5 online applications - 2013
        • Table Use of internet applications - 2009 - 2013
        • Table Total new complaints to the TIO - 2006 - 2014
        • Table Number of investigations by the TIO, by levels - 2009 - 2014
  • MOBILE BROADBAND
    • MOBILE BROADBAND STATISTICS
      • Table Wireless broadband subscribers by access type - 2009 - 2014
      • Table Mobile broadband subscribers by mobile network operator - 2007 - 2014
      • Table Estimated mobile broadband data downloaded in Petabytes - 2007 - 2013; 2015
      • Table Estimated mobile broadband revenues and annual change - 2007 - 2015
      • Table Mobile broadband monthly ARPU - 2007 - 2015
      • Table Fixed wireless broadband subscribers by major operator - 2008 - 2013
      • Table Forecast mobile broadband and voice revenues - 2008; 2013; 2018
    • MAJOR OPERATORS
      • Table BigAir key financial indicators by sector- 2008 - 2013
      • Table BigAir key financial data - 2008 - 2013
    • LTE
      • Table Average 3G mobile broadband speed data in Australia - 2008 - 2014
      • Table Telstra 4G / LTE devices - voice versus mobile broadband - 2011 - 2013
      • Table Average 4G mobile broadband speed data in Australia - 2010 - 2013
  • NATIONAL BROADBAND NETWORK
    • SURVEYS, STATISTICS AND FORECASTS
      • Overview
        • Table Benefits of broadband for individual households - a national framework
        • Table Impacts of the NBN on industry output at 2020 (% change)
    • NBN CO
      • Table NBN Co' key operational data - 2012 - 2013
      • Table Key NBN metrics for 30 June 2013
      • Table Capex and Opex savings for different network sharing deployment models
      • Table NBN budgeted and actual expenditure - 2008 - 2015
      • Table NBN pricing schedule for access virtual circuits
      • Table NBN pricing schedule for PoI connections
    • TELSTRA STATISTICS
      • Table Total payments to be made to Telstra - 2012 - 2020
      • Table NBN deal valuation cash flows
    • THE ROLL OUT
      • Rollout plans
        • Table NBN Co 2012 roll out schedule
        • Table Deployment schedule for 2011-15 corporate plan
        • Table Deployment schedule for 2016-21 corporate plan
        • Table Scenario forecasts of household penetration from NBN uptake - 2015; 2020
        • Table Overview of NBN fibre plans by selected provider - 2013
        • Table Overview of Commander (M2) NBN business fibre plans
        • Table Roll-out predictions at the end of the project
      • Initial results
        • Table Numbers of premises passed - first release sites (incl. Tasmania)
        • Table NBN pre-sales take up rates first release sites
      • Progress in 2014 by region
        • Table Communities in NSW where build preparation is underway - mid 2014
        • Table Communities in Victoria where build preparation is underway - mid 2014
        • Table Communities in Queensland where build preparation is underway - mid 2014
        • Table Communities in WA where build preparation is underway - mid 2014
        • Table Communities in Tasmania where build preparation in underway - mid 2014
        • Table Communities in South Australia where build preparation is underway - mid 2014
  • DIGITAL MEDIA
    • DIGITAL TV
      • Table Household conversion to digital TV - 2009 - 2014
      • Table Percentage of digital TV households by region - 2009 - 2013
    • IPTV
      • Market overview
        • Table Preferred sources of entertainment
        • Table Video content viewing behaviours
        • Table Worldwide IPTV subscribers - 2010; 2012; 2014
      • Major Players
        • Table Fetch TV subscribers 2012 - 2014
        • Table Hulu revenue - 2009- 2013
        • Table Quickflix subscribers - 2008 - 2014
        • Table Telstra Media Group financial results - 2012 - 2014
        • Table Telstra T-Box subscribers - 2011 - 2014; 2016
    • MUSIC INDUSTRY
      • Table Value of recorded music and digital music sales - 2005 - 2014
      • Table Internet distribution recorded music market sales - 2006 - 2016
      • Table BigPond mobile music standard download pricing - 2014
    • GAMING AND GAMBLING
      • Table Preferred devices for gaming
      • Table Gaming machine turnover versus machines in operation - 2002 - 2013
      • Table Worldwide online gambling revenue - 1997; 2001; 2004; 2006; 2008 - 2012; 2017
    • NEWSPAPER PUBLISHING
      • Table Fairfax Digital key financial performance indicators - 2013 - 2014
    • SOCIAL NETWORKS
      • Table Global - subscribers to key social networks - 2014
      • Table Estimated social networking members by major sites in Australia - 2010 - 2014
      • Table Guestimates of Twitter users in Australia
  • DIGITAL ECONOMY
    • BUSINESS MARKET
      • Statistical surveys
        • Table Business internet income - 2002; 2007 - 2012
        • Table Spend above 25% of marketing budget in Australia versus selected Asian countries - 2012
        • Table Digital marketing adoption in Australia versus selected Asian countries - 2012
        • Table Methods of measuring digital media success in Australia - 2012
        • Table Top 5 uses of the internet by businesses - 2008 - 2013
        • Table The top 5 categories purchased by businesses using the internet - 2009 - 2013
        • Table Selling over the internet - 2009 - 2013
        • Table Selling over the internet by industry sector - 2013
        • Table Businesses with and the effectiveness of websites - 2009 - 2013
        • Table Top 5 uses of mobile internet - 2009 - 2013
        • Table Australians accessing the internet with a tablet - 2013
        • Table Top 5 internet applications used on a tablet in the past 12 months
        • Table Social networking use by businesses - 2010 - 2013
        • Table e-Trade Readiness Index rankings - 2014
        • Table What does a better broadband service look like?
        • Table Will better broadband increase your digital economy participation?
        • Table What do you value in a broadband service?
    • ONLINE RETAILING
      • Table Estimated retail trade revenue online and traditional - by industry - 2012
      • Table Online shopping growth Year on Year (YoY) in transactions by day of week
      • Table Online shopping transactions by time of day and percentage growth YoY
      • Table Overview of online shopping activities by Australians - 2012
    • ADVERTISING
      • General statistics
        • Table Estimated online paid search advertising revenue - 2005 - 2006; 2010 - 2013
        • Table Online advertising expenditure and forecasts - 2003 - 2015
      • Market surveys
        • Table General display industry categories market share - 2013
        • Table Market shares of key online advertising markets - 2008 - 2013
        • Table Use of social networking sites by age group - 2008 - 2013
        • Table Use of social networking sites by demographic - 2008 - 2013
      • Mobile internet advertising
        • Table Estimated mobile device advertising in Australia - 2008 - 2015
      • Website usage statistics
        • Table Top ten websites by unique Australian audiences - 2010 - 2013
    • E-BOOKS
      • Table Growth of e-reader sales - 2009 - 2015
    • E-BANKING
      • Table Rapid uptake of tap-and-pay - September 2011 -March 2014
    • E-EDUCATION
      • Table Estimated education and training revenue - 2012
    • E-GOVERNMENT
      • Table Estimated government recurrent expenditure - 2012 - 2013
      • Table Government Cloud Computing examples
      • Table Comparison of Australian measurements in the Global Innovation Index - 2011 - 2014
    • E-HEALTH
      • Statistics
        • Table Percentage of GDP and government spend on aged care - 2001; 2008 - 2010; 2040; 2050
        • Table The costs of healthcare (selected countries) - 2012
      • Personally Controlled Electronic Health Records (PCEHR)
        • Table Expected total net benefits of the funded national PCEHR system (2010-2025)
        • Table Benefits of the national PCEHR system for priority health activities
        • Table Breakdown of PCEHR benefits by care setting
        • Table Doctors' "Routine Use" of Healthcare IT Capabilities

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