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Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)


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Australia - Broadband, Digital Media and Digital Economy Statistics (tables only)

Statistical overview of the Australian Broadband and Digital Industry

Broadband growth has been subdued since 2011, largely due to competitive pressure on pricing among operators, as well as the continuing economic uncertainty among some sectors of society which has reduced discretionary spend. This is expected to continue throughout 2014 and 2015, with revenue growth limited to about 1%-1.5% annually. Most fixed-line and mobile voice services are now at levels where consumers would not tolerate price increases, so opportunities to drive increases in consumer and business expenditure in the short term are limited to mobile broadband services based on 4G/long-term evolution (LTE) technologies, fibre, and cloud data-housing.

Australia’s NBN had a long gestation and, since being implemented in 2012, it has undergone significant changes in its business plan and architecture. These changes were wrought by the change of government following the election in September 2013. The December 2013 strategic review of the NBN and the company responsible for building the network, established a new framework. Instead of 93% of the population being covered by FttP, the new architecture has called for a hybrid network incorporating FttP and FttN, utilising existing DSL and HFC plant.

The DSL sector continues to show resilience in the marketplace, bolstered in recent years by operators adopting new technologies which can deliver greater data capacity on legacy copper infrastructure. By contrast, in 2014 there are fewer than one million cable broadband subscribers, accounting for less than 8% of the total broadband market in Australia. However, most of these subscribers are high-end users providing relatively high ARPU for the cablecos.

The digital economy affects everybody, including existing players such as telcos, banks, media wholesalers, services and retail. It began to take hold a decade or so ago, and some organisations were fast to react to it, while others were slow. The naysayers saw the impact of the internet on their business as a fad that would soon fade away; others, such as Google, Amazon, Facebook and Yahoo, saw it as the new business model. Time has shown that the digital economy is here to stay and those who fail to participate will become the road-kill on this superhighway.

The same is true with digital media. The traditional IPTV model is making something of a comeback, with new services launched over higher-speed broadband networks and the introduction of competitively priced triple-play models. However, present digital rights constraints are making it impossible for the service to take a larger share of the entertainment content market. By far the largest growth in video entertainment comes from user-generated content services such as YouTube, Facebook and a whole new range of services of short, and even super-short, videos. Catch-up TV could be the second largest category.

Other digital media genres such as gambling, music, news and social media are presently providing many challenges, but those who fail to see that this will be a major force in entertainment and will be left behind.

Data in this report is the latest available at the time of preparation and may not be for the current year


  • EXECUTIVE SUMMARY
  • BROADBAND
    • FIXED BROADBAND
      • Fixed broadband subscribers
        • Table Historical - Total broadband subscribers - 2000 - 2004
        • Table Total broadband subscribers - 2005 - 2015
        • Table Broadband subscribers, DSL and cable -2008 - 2014
        • Table Broadband market - overall market share by technology - 2003 - 2014
      • Access revenues
        • Table Broadband revenues by major provider - 2005 - 2013
        • Table Annual change in broadband access revenues by major provider - 2006 - 2013
        • Table Market share of broadband access revenues by major provider - 2005 - 2014
        • Table Estimated fixed broadband ARPUs - 2006 - 2014
      • Surveys and statistics
        • Table Internet subscribers by access technology - 2009 - 2013
        • Table Broadband market share by technology and annual change - 2008 - 2013
        • Table Business, government and household internet subscribers - 2009 - 2013
        • Table Subscribers' average speed in Australia versus selected countries - 2010 - 2013
        • Table Proportion of internet subscribers by download speed - 2009 - 2013
        • Table Internet subscribers by download speed - 2008 - 2013
        • Table Terabytes of data downloaded by access technology (historic) - 2008 - 2013
        • Table Annual change in data downloaded by access technology - 2011 - 2013
      • ISP market overview
        • Table Number of ISPs by size in the Australian market - 2008 - 2013
        • Table Number of ISPs - 2001 - 2014
        • Table Internet subscribers by key providers - June 2013
      • Benchmarking with other countries
        • Table Fixed broadband access among internet households - selected countries - 2008 - 2013
        • Table Top ten OECD countries by wireless broadband subscriptions - 2012 - 2013
    • MOBILE BROADBAND
      • Mobile broadband market statistics
        • Table Wireless broadband subscribers by access type - 2009 - 2014
        • Table Mobile broadband subscribers by mobile network operator - 2007 - 2013
        • Table Estimated mobile broadband data downloaded in Petabytes - 2007 - 2013; 2015
        • Table Estimated mobile broadband revenues - 2007 - 2015
        • Table Mobile broadband monthly ARPU - 2007 - 2015
        • Table Fixed wireless broadband subscribers by major operator - 2008 - 2013
      • Forecasts
        • Table Forecast mobile broadband and voice revenues - 2008; 2013; 2018
        • Table Average 3G mobile broadband speed data in Australia - 2008 - 2014
        • Table Telstra 4G / LTE devices - voice versus mobile broadband - 2011 - 2013
        • Table Average 4G mobile broadband speed data in Australia - 2010 - 2013
      • Major Mobile Broadband Operators
        • Table BigAir key financial indicators by sector- 2008 - 2013
        • Table BigAir key financial data - 2008 - 2013
    • BUSINESS MARKET STATISTICS
      • Table Business, government and household internet subscribers - 2009 - 2013
      • Table Business broadband connections, by platform - Jun 2012
      • Table Business uptake of broadband by access type - 2010 - 2013
      • Business market surveys
        • Table SME online trends - websites versus social media - 2010 - 2013
        • Table Historic - SME computer equipment ownership trends - 1999 - 2004
        • Table SME computer equipment ownership trends - 2005 - 2014
        • Table Computer hardware expenditure - SMEs and medium businesses - 2001 - 2013
        • Table Business trends in internet connections - 1998 - 2014
        • Table SMEs internet access methods, by technology - 2010 - 2014
        • Table Top uses of the internet by SMEs - 2010 - 2014
        • Table Meeting customer expectations using internet applications - 2011 - 2013; 2018
        • Table Expectations of customer e-payments - 2011 - 2012; 2015
      • Business customer expenditure on telecoms
        • Table Estimated telco product mix of business customer spend - 2014
        • Table Estimated business and government market spending - 2013
        • Table Revenue mix - total spend of telecoms - SME market - 2014
    • RESIDENTIAL MARKET STATISTICS
      • Overview
        • Table Revenue mix - total spend of telecoms - residential market - 2013
        • Table Service providers' market share and revenue in the residential market - 2013
      • Internet household statistics
        • Table Historic - Total households versus internet enabled households - 1999 - 2004
        • Table Total households versus internet enabled households - 2005 - 2014
        • Table Broadband component of internet enabled households - 2005 - 2015
        • Table Proportion of internet households with children - 2005 - 2009; 2010 - 2013
        • Table Internet access households with children - 2005 - 2009; 2010 - 2013
        • Table Time spent online, by age - June 2012
        • Table Frequency of internet use, by internet population - June 2012
      • Trends in the residential market
        • Table Fixed-line broadband data usage by users - 2008 - 2013
        • Table Fixed-line broadband data usage by users - 2012 - 2013
        • Table Historic - Dial-up and broadband internet subscribers - 2003 - 2004
        • Table Dial-up and broadband internet subscribers - 2005 - 2013
      • Household use of technology
        • Table Computerisation in the home - 2013
        • Table Proportion of the population using social networking sites - 2011 - 2013
        • Table Social network site users - 2012 - 2013
      • Other residential market surveys
        • Table Top 5 online applications - 2013
        • Table Use of internet applications - 2013
        • Table Total new complaints to the TIO - 2006 - 2013
        • Table Number of complaints to the TIO - by levels - 2009 - 2013
    • DSLMARKET, OVERVIEW, STATISTICS AND PROVIDERS
      • Table Wholesale DSL pricing, per month per user - 2013 - 2014
      • DSL infrastructure
        • Table Number of infrastructure providers by number of ADSL-enabled exchanges - 2007 - 2008; 2010 - 2011
        • Table Number of ADSL broadband subscribers -2008 - 2013
        • Table DSL subscribers and availability by state/territory - 2013
        • Table DSL premises affected by distance from exchange - 2013
        • Table Number of DSLAMs by major providers - 2009 - 2012
        • Table Total number of DSLAMs - 2006 - 2013
        • Table Number of ADSL and ADSL2+-enabled exchanges - 2013
        • Table Top Hat enabled exchanges - 2011 - 2013
        • Table Broadband DSL retail subscribers by major provider - 2009 - 2013
        • Table Total business and residential broadband subscribers - 2006 - 2014
        • Table Telstra broadband subscribers by sector - 2007 - 2013
    • HFC CABLE NETWORKS
      • Market statistics and estimates
        • Table Cable broadband subscribers by major operator - 2002 - 2014
        • Table Cable subscribers versus other broadband technologies - 2009 - 2013
      • Optus statistics
        • Table Optus financial data - 2011 - 2013
        • Table Optus financial data by sector - 2009 - 2013
        • Table Optus on-net broadband subscribers - 2009 - 2013
    • HOME AREA NETWORKS
      • Table Estimates of home network penetration of households- 2012; 2016
  • NATIONAL BROADBAND NETWORK
    • STATISTICS PLANS AND FORECASTS
      • Table NBN Co' key operational data 2012 - 2014
      • Table NBN Premises Activated 2011 - 2014
      • Table Scenario forecasts of household penetration from NBN uptake- 2015; 2020
      • Table Overview of NBN fibre plans by selected provider - 2013
      • Table Overview of Commander (M2) NBN business fibre plans
    • NBN FINANCES
      • Table NBN budgeted and actual expenditure - 2008 - 2015
      • Table Total payments to be made to Telstra - 2012 - 2020
      • Table NBN deal valuation cash flows
      • Wholesale
        • Table NBN pricing schedule for access virtual circuits
        • Table NBN pricing schedule for PoI connections
    • THE ROLLOUT
      • Table List of points of interconnection to the National Broadband Network - November 2012
      • Table NBN Co' key operational data 2012 - 2013
      • Table Key NBN metrics for 30 June 2013
      • Table Communities in Victoria where build preparation is underway - mid 2014
      • Table Communities in Queensland where build preparation is underway - mid 2014
      • Table Communities in WA where build preparation is underway - mid 2014
      • Table Communities in Tasmania where build preparation in underway - mid 2014
  • THE DIGITAL ECONOMY
    • BUSINESS MARKET - TRENDS AND STATISTICS
      • Market statistics
        • Table Business internet income - 2002; 2007 - 2012
        • Table Spend above 25% of marketing budget in Australia versus selected Asian countries - 2012
        • Table Digital marketing adoption in Australia versus selected Asian countries - 2012
        • Table Methods of measuring digital media success in Australia - 2012
        • Table Top 5 uses of the internet by businesses - 2008 - 2013
        • Table The top 5 categories purchased by businesses using the internet - 2009 - 2013
        • Table Selling over the internet - 2009 - 2013
        • Table Selling over the internet by industry sector - 2013
        • Table Businesses with and the effectiveness of websites - 2009 - 2013
        • Table Top 5 uses of mobile internet - 2009 - 2013
        • Table Australians accessing the internet with a tablet - 2013
        • Table Top 5 internet applications used on a tablet in the past 12 months
        • Table Social networking use by businesses - 2010 - 2013
      • Surveys
        • Table What does a better broadband service look like?
        • Table Will better broadband increase your digital economy participation?
        • Table What do you value in a broadband service?
    • ADVERTISING
      • The online advertising market
        • Table General display industry categories market share - 2013
        • Table Market shares of key online advertising markets - 2008 - 2012
        • Table Online advertising expenditure and forecasts - 2000 - 2015
      • Mobile internet advertising
        • Table Estimated mobile device advertising in Australia - 2008 - 2015
      • Market surveys
        • Table Use of social networking sites by age group - 2008 - 2013
        • Table Use of social networking sites by demographic - 2008 - 2013
        • Table Estimated online paid search advertising revenue - 2005 - 2006; 2010 - 2013
      • Website usage statistics
        • Table Top ten websites by unique Australian audiences - 2010 - 2013
    • MOBILE SERVICES
      • E-Books
        • Table Growth of e-reader sales - 2009 - 2013
      • E-Banking
        • Table Rapid uptake - September 2011 - March 2014
        • Table Key statistics for ANZ goMoney - 2014
      • E-Education
        • Table Estimated education and training revenue - 2012
      • E-Government
        • Table Estimated government recurrent expenditure - 2012 - 2013
        • Table Government Cloud Computing examples
        • Table Comparison of Australian measurements in the Global Innovation Index - 2011 - 2012
      • Online Retailing
        • Table Estimated retail trade revenue online and traditional - by industry - 2012
        • Table Overview of online shopping activities by Australians - 2012
    • E-HEALTH
      • Table The costs of healthcare (selected countries)
      • Table Australian Health Market 2010
      • Table Percentage of GDP and government spend on aged care - 2001; 2008 - 2010; 2040; 2050
      • Table Estimated cost of diabetes in the community - 2002; 2032
      • Personally Controlled Electronic Health Records
        • Table Expected total net benefits of the funded national PCEHR system (2010-2025)
        • Table Benefits of the national PCEHR system for priority health activities
        • Table Breakdown of PCEHR benefits by care setting
        • Table Doctors "Routine Use" of Healthcare IT Capabilities
  • DIGITAL MEDIA
    • IPTV
      • Table Worldwide IPTV subscribers - 2010; 2012; 2014
      • Market surveys
        • Table Preferred sources of entertainment
        • Table Video content viewing behaviours
      • Major Players
        • Table Fetch TV subscribers 2012 - 2014
        • Table Hulu revenue - 2009- 2013
        • Table Quickflix subscribers - 2008 - 2014
        • Table Telstra Media Group financial results - 2012 - 2014
        • Table Telstra T-Box subscribers - 2011 - 2014
    • GAMING AND GAMBLING
      • Table Preferred devices for gaming
      • Table Gaming machine turnover versus machines in operation - 2001 - 2010
      • Table Worldwide online gambling revenue - 1997; 2001; 2004; 2006; 2008 - 2012; 2017
    • MUSIC, MP3 AND STREAMING
      • Table Value of recorded music and digital music sales - 2005 - 2013
      • Table Internet distribution recorded music market sales - 2006 - 2016
      • Table BPM standard download pricing - 2011 - 2013
      • Table BigPond mobile music standard download pricing - 2011 - 2013
    • NEWSPAPER PUBLISHING
      • Table Fairfax Digital key financial performance indicators - H1 2012 - H1 2013
    • SOCIAL NETWORKS
      • Table Global - subscribers to key social networks - 2014
      • Table Estimated social networking members by major sites in Australia - 2010 - 2014
      • Table Guestimates of Twitter users in Australia

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