Australia - Broadband - Business Market Statistics and Analyses
Most Australian businesses now make use of broadband to promote themselves in the market place, interact with customers, perform essential tasks such as lodging tax and other forms, and engaging in e-commerce to buy and order goods. Almost all businesses now have broadband connections and most are using the internet to conduct business and attract sales. As the sector moves into 2016 the use of broadband by businesses will become ever more pivotal to commercial success and viability. In addition, the deployment of emerging technologies such as G.fast and DOCSIS3.1, both being trialled by Telstra and expected to be in commercial service in 2017, will widen the types of processes which businesses can undertake.
There remain pockets in which broadband availability is low. These are principally in regional and remote areas, though in some urban areas broadband access can also be patchy. There remain hundreds of thousands of premises across many areas of the country had no adequate broadband infrastructure. Many of these affected businesses still depend on mobile solutions rather than fixed-line broadband. Yet a growing number of businesses in the expanding areas where access to the NBN has been made available have switched to fibre broadband services, which enable these companies to compete in the global economy more effectively. The faster speeds of fibre infrastructure will see the rapid adoption of by businesses of services such cloud computing, online interaction, and media conferencing.
Business broadband has also allowed greater choices in working environments, with the ability for employees to tele-work, either from home or on the road while making use of improved mobile broadband. As such, smartphones and tablets increasingly form a part of the business ICT environment.
This report provides a detailed overview of the key drivers and trends behind broadband adoption in the Australian business market. It includes a number of recent market surveys incorporating a wide range of topics including e-business, broadband usage, small and medium enterprise readiness, and usage of the internet.
Mobile broadband, internet uptake in business increasing, smartphones, tablets, M2M, SMEs, VPN, internet access, National Broadband Network (NBN); report update includes includes ABS data to June 2015, Sensis e-business report data from July 2015, ACMA reports, surveys and recent market developments.
Companies mentioned in this report:
Telstra, Exetel, Optus, Vodafone, Sensis, NBN Co.