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Australia - Broadband - Business Market Statistics and Analyses


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Australia - Broadband - Business Market Statistics and Analyses

Most Australian businesses now make use of broadband to promote themselves in the market place, interact with customers, perform essential tasks such as lodging tax and other forms, and engaging in e-commerce to buy and order goods. Almost all businesses now have broadband connections and most are using the internet to conduct business and attract sales. As the sector moves into 2016 the use of broadband by businesses will become ever more pivotal to commercial success and viability. In addition, the deployment of emerging technologies such as G.fast and DOCSIS3.1, both being trialled by Telstra and expected to be in commercial service in 2017, will widen the types of processes which businesses can undertake.

There remain pockets in which broadband availability is low. These are principally in regional and remote areas, though in some urban areas broadband access can also be patchy. There remain hundreds of thousands of premises across many areas of the country had no adequate broadband infrastructure. Many of these affected businesses still depend on mobile solutions rather than fixed-line broadband. Yet a growing number of businesses in the expanding areas where access to the NBN has been made available have switched to fibre broadband services, which enable these companies to compete in the global economy more effectively. The faster speeds of fibre infrastructure will see the rapid adoption of by businesses of services such cloud computing, online interaction, and media conferencing.

Business broadband has also allowed greater choices in working environments, with the ability for employees to tele-work, either from home or on the road while making use of improved mobile broadband. As such, smartphones and tablets increasingly form a part of the business ICT environment.

This report provides a detailed overview of the key drivers and trends behind broadband adoption in the Australian business market. It includes a number of recent market surveys incorporating a wide range of topics including e-business, broadband usage, small and medium enterprise readiness, and usage of the internet.

Key developments:

Mobile broadband, internet uptake in business increasing, smartphones, tablets, M2M, SMEs, VPN, internet access, National Broadband Network (NBN); report update includes includes ABS data to June 2015, Sensis e-business report data from July 2015, ACMA reports, surveys and recent market developments.

Companies mentioned in this report:

Telstra, Exetel, Optus, Vodafone, Sensis, NBN Co.


1. Synopsis
2. Market trends
2.1 Business market overview
2.2 ISPs targeting the business sector
2.3 Broadband stimulating companies to progress
2.4 Will the SME market finally succumb to VoIP?
2.5 The NBN and the business market
2.6 Business need faster speeds to communicate
2.7 The effects of broadband on business and government
3. Business market surveys
3.1 NBN Business Readiness Surveys
3.2 Small Business Telecommunications Service Use and Experience
3.3 Surveys reveal that moving online benefits businesses
3.3.1 Missed opportunities offered by the digital economy
3.4 Telstra Productivity Indicator
3.5 Sensis e-business report
3.5.1 Introduction
3.5.2 Computer equipment
3.5.3 Broadband connection
3.5.4 Usage of the internet
3.5.5 Social Media in business
3.5.6 SME online advertising
3.6 Optus Future of Business Report
3.6.1 Overview
3.6.2 Internet product platforms to expand
3.6.3 Alternative payments to increase
3.6.4 NBN to improve productivity
4. Business customer expenditure on telecoms
4.1 Overall telecom spend business market
4.2 SME market statistics
5. Related reports
List of Tables and Charts
Table 1 Business, government and household dial-up subscribers 2009 - 2015
Table 2 Business, government and household broadband subscribers 2009 - 2014
Table 3 Business, government and household total internet subscribers 2009 - 2014
Table 4 Business uptake of broadband by access type 2010 - 2014
Table 5 SME online trends websites versus social media 2010 - 2014
Table 6 Historic - SME computer equipment ownership trends 1999 - 2004
Table 7 SME computer equipment ownership trends 2005 - 2015
Table 8 Computer hardware expenditure SMEs and medium businesses 2001 - 2014
Table 9 Business trends in internet connections 1998 - 2015
Table 10 SMEs internet access methods, by technology 2010 - 2015
Table 11 SMEs internet access methods, by technology 2010 - 2015
Table 12 Top uses of the internet by SMEs 2011 - 2015
Table 13 Proportion of SMEs with social media presence 2011 - 2015
Table 14 Business focus on digital engagement 2014 - 2016
Table 15 Expectations of customer e-payments 2011 - 2012; 2015-17
Table 16 Priorities driving business investments 2014
Table 17 Areas of future business investments 2014 - 2016
Table 18 Estimated telco product mix of business customer spend 2015
Table 19 Revenue mix total spend of telecoms SME market 2015
Chart 1 Business uptake of broadband by access type 2010 2014
Chart 2 Overview of SME computer equipment ownership trends by type 2005 - 2015
Chart 3 Overview of SME versus medium-sized business computer expenditure 2005 - 2015

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