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Australia - Broadband - Business Market Statistics and Analyses

Australia - Broadband - Business Market Statistics and Analyses

Most Australian businesses now make use of broadband to promote themselves in the market place, interact with customers, perform essential tasks such as lodging tax and other forms, and engage in e-commerce to buy and order goods. Almost all businesses subscribe to broadband services and most use the internet to conduct business and attract sales. As the sector moves further into 2016 the use of broadband by businesses will become ever more pivotal to their commercial success and viability. In addition, the deployment of emerging technologies such as G.fast and DOCSIS3.1, both being trialled by nbn and both expected to be in commercial service in 2017, will widen the types of processes which businesses can undertake.

There remain geographic pockets where broadband availability is sparse. These are principally in regional and remote areas, though in some urban areas broadband access can also be patchy. Many of the affected businesses in these areas depend on satellite or mobile solutions rather than fixed-line broadband. Access to the internet for these businesses is improving, with Optus and Telstra aiming for 98% population coverage by the end of 2016 and with two new SkyMuster satellites having been launched as part of the NBN's multi-technology mix. These satellites have a combined capacity of 135Gb/s and can deliver data to customers at up to 25Mb/s. In addition, as the NBN is progressively rolled out a growing number of businesses have switched to fibre-based services, which better enable companies to compete in the global economy. The faster speeds of fibre infrastructure are enabling businesses to adopt services such cloud computing, online interaction, and media conferencing.

This report provides an overview of the key drivers and trends behind broadband adoption in the Australian business market. It includes a number of recent market surveys incorporating a wide range of topics including e-business, broadband usage, small and medium enterprise readiness, and usage of the internet.

Key developments:

Mobile broadband, internet uptake in business increasing, smartphones, tablets, M2M, SMEs, VPN, internet access, National Broadband Network (NBN); report update includes ABS data to December 2015, Sensis e-business report data updates, ACMA reports, surveys and recent market developments.

Companies mentioned in this report:

Telstra, Exetel, Optus, Vodafone, Sensis, nbn (NBN Co).


1. Synopsis
2. Market trends
2.1 Business market overview
2.2 ISPs targeting the business sector
2.3 Broadband a stimulus to business progress
2.4 Business adoption of VoIP
2.5 The NBN and the business market
2.6 Business need faster speeds to communicate
2.7 The effects of broadband on business and government
3. Business market surveys
3.1 NBN Business Readiness Surveys
3.2 Small Business Telecommunications Service Use and Experience
3.3 Surveys reveal that moving online benefits businesses
3.3.1 Missed opportunities offered by the digital economy
3.4 Telstra Productivity Indicator
3.5 Sensis e-business report
3.5.1 Introduction
3.5.2 Computer equipment
3.5.3 Broadband connection
3.5.4 Usage of the internet
3.5.5 Social Media in business
3.5.6 SME online advertising
3.6 Optus Future of Business Report
3.6.1 Overview
3.6.2 Internet product platforms to expand
3.6.3 Alternative payments to increase
3.6.4 NBN to improve productivity
4. Business customer expenditure on telecoms
4.1 Overall telecom spend business market
4.2 SME market statistics
5. Related reports
Table 1 Online business revenue 2013 - 2015
Table 2 Business, government and household dial-up subscribers 2009 - 2015
Table 3 Business, government and household broadband subscribers 2009 - 2014
Table 4 Business, government and household total internet subscribers 2009 - 2014
Table 5 Business uptake of broadband by access type 2010 - 2014
Table 6 SME online trends websites versus social media 2010 - 2015
Table 7 Historic - SME computer equipment ownership trends 1999 - 2004
Table 8 SME computer equipment ownership trends 2005 - 2015
Table 9 Computer hardware expenditure SMEs and medium businesses 2001 - 2014
Table 10 Business trends in internet connections 1998 - 2015
Table 11 SMEs internet access methods, by technology 2010 - 2015
Table 12 SMEs internet access methods, by technology 2010 - 2015
Table 13 Top uses of the internet by SMEs 2011 - 2015
Table 14 Proportion of SMEs with social media presence 2011 - 2015
Table 15 Business focus on digital engagement 2014 - 2016
Table 16 Expectations of customer e-payments 2011 - 2012; 2015-17
Table 17 Priorities driving business investments 2014
Table 18 Areas of future business investments 2014 - 2016
Table 19 Estimated telco product mix of business customer spend 2015
Table 20 Revenue mix total spend of telecoms SME market 2015
Chart 1 Business uptake of broadband by access type 2010 2014
Chart 2 Overview of SME computer equipment ownership trends by type 2005 - 2015
Chart 3 Overview of SME versus medium-sized business computer expenditure 2005 - 2015

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