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Australia - Broadband - Business Market Statistics and Analysis

Australia - Broadband - Business Market Statistics and Analysis

The business market in Australia has embraced broadband as a medium in which to promote opportunities and develop growth through fostering an online presence, with about 95% having a broadband connection and most using broadband as a vehicle for conducting business and attracting sales.

The government's Broadband Availability and Quality' report showed that 1.4 million premises (13% of the total) across many areas of the country had no adequate broadband infrastructure. These areas include regional and remote areas, but also pockets within urban communities. Given the state of broadband availability and speeds, many businesses still depend on mobile solutions rather than fixed-line broadband. A growing number of businesses in those areas where access to the NBN has been made available have switched to fibre broadband services, which enable these companies to compete in the global economy more effectively. The faster speeds of fibre infrastructure will see the rapid adoption of by businesses of services such cloud computing, online interaction, and media conferencing.

Business broadband has also allowed greater choices in working environment, with the ability for employees to tele-work, either from home or on the road while making use of improved mobile broadband. As such, smartphones and tablets increasingly form a part of the business ICT environment.

This report provides a detailed overview of the key drivers and trends behind broadband adoption in the Australian business market. It includes a number of recent market surveys incorporating a wide range of topics including e-business, broadband usage, small and medium enterprise readiness, and usage of the internet.

Key developments:

Mobile broadband, internet uptake in business increasing, fast fibre connections by business are increasing, smartphones, tablets, M2M, SMEs, VPN, internet access, National Broadband Network (NBN); includes ABS data to December 2014, ACMA reports for 2014, surveys and recent market developments.

Companies mentioned in this report:

Telstra, Exetel, Optus, Vodafone, Sensis, NBN Co.


1. Synopsis
2. Market trends
2.1 Business market overview
2.2 ISPs targeting the business sector
2.3 Broadband stimulating companies to progress
2.4 Will the SME market finally succumb to VoIP?
2.5 The NBN and the business market
2.6 Business need faster speeds to communicate
2.7 The effects of broadband on business and government
3. Business market surveys
3.1 NBN Business Readiness Surveys
3.2 Small Business Telecommunications Service Use and Experience
3.3 Surveys reveal that moving online benefits businesses
3.3.1 Missed opportunities offered by the digital economy
3.4 Telstra Productivity Indicator
3.5 Sensis e-business report
3.5.1 Introduction
3.5.2 Computer equipment
3.5.3 Broadband connection
3.5.4 Usage of the internet
3.5.5 Social Media in business
3.5.6 SME Online advertising
3.6 Optus Future of Business Report
3.6.1 Overview
3.6.2 Internet product platforms to expand
3.6.3 Alternative payments to increase
3.6.4 NBN to improve productivity
4. Business customer expenditure on telecoms
4.1 Overall telecom spend business market
4.2 SME market statistics
5. Related reports
Table 1 Business, government and household dial-up subscribers 2009 - 2014
Table 2 Business, government and household broadband subscribers 2009 - 2014
Table 3 Business, government and household total internet subscribers 2009 - 2014
Table 4 Business uptake of broadband by access type 2010 - 2014
Table 5 SME online trends websites versus social media 2010 - 2014
Table 6 Historic - SME computer equipment ownership trends 1999 - 2004
Table 7 SME computer equipment ownership trends 2005 - 2014
Table 8 Computer hardware expenditure SMEs and medium businesses 2001 - 2014
Table 9 Business trends in internet connections 1998 - 2014
Table 10 SMEs internet access methods, by technology 2010 - 2014
Table 11 Top uses of the internet by SMEs 2010 - 2014
Table 12 Business focus on digital engagement 2014 - 2016
Table 13 Expectations of customer e-payments 2011 - 2012; 2015-17
Table 14 Priorities driving business investments 2014
Table 15 Areas of future business investments 2014 - 2016
Table 16 Estimated telco product mix of business customer spend 2014
Table 17 Estimated business and government market spending 2013
Table 18 Revenue mix total spend of telecoms SME market 2015
Chart 1 Business uptake of broadband by access type 2010 2014
Chart 2 Overview of SME computer equipment ownership trends by type 2005 - 2014
Chart 3 Overview of SME versus medium-sized business computer expenditure 2005 - 2014

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