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Australia - Broadband - Business Market Statistics


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Australia - Broadband - Business Market Statistics -

The business market in Australia was quick to embrace broadband, and in 2013 the vast majority of this sector had made the transition. A major reason many businesses initially moved to broadband was for faster speed, yet many still suffer from slow speeds and low quality broadband.

Some businesses have now switched to mobile broadband while those in NBN access areas are now making the switch to the fast fibre broadband that is necessary for some businesses to compete in the global economy. The faster speeds of this network will see business use explode with the uptake of services such as software as a service, together with cloud computing, online interactions, and media conferencing, as all these services need high-speed broadband to succeed.

Business broadband expansion continues with many individual employees now also being connected to mobile broadband, smartphones and tablets are increasingly becoming a part of the business ICT environment. Wireless broadband uptake by business has also seen an increase of numbers into 2012, while business with fast fibre spreads greater than 24Mb/s have seen a huge uptake over the past year.

This report provides a detailed overview of the key drivers and trends behind broadband adoption in the Australian business market. A number of market surveys are also included across a wide range of topics including e-business, broadband usage, small and medium enterprise readiness, and usage of the internet sectors.

Key developments:

mobile broadband, internet uptake in business increasing, fast fibre connections by business are increasing, smartphones, tablets, M2M, SMEs, VPN, internet access, National Broadband Network (NBN).

Companied covered in this report include:

Telstra, Exetel, Optus, Vodafone, Sensis, NBN Co


1. Synopsis
2. Market trends
2.1 Business market overview
2.2 ISPs targeting business
2.3 Broadbanded companies moving forward
2.4 The NBN and the business market
2.5 Business need faster speeds to communicate
3. Business market surveys
3.1 Small Business Telecommunications Service Use and Experience
3.2 Survey reveals moving online benefits businesses – 2012
3.3 Telstra Productivity Indicator 2012
3.4 Sensis – 2012 e-business report
3.4.1 Introduction
3.4.2 Computer equipment
3.4.3 Usage of the internet
3.5 Optus Future of Business Report
3.5.1 Overview
3.5.2 Internet product platforms to expand
3.5.3 Alternative payments to increase
3.5.4 NBN to improve productivity
4. Business customer expenditure on telecoms
4.1 Overall telecom spend – business market
4.2 SME market statistics
5. Related reports
Table 1 – Business uptake of broadband by access type – 2010 - 2012
Table 2 – SME online trends websites versus social media – 2010 - 2012
Table 3 – SME computer equipment ownership trends – 1999 - 2012
Table 4 – Computer software and hardware expenditure – SMEs versus medium businesses – 2001 - 2012
Table 5 – Business trends in internet connections – 1998 - 2012
Table 6 – SMEs internet access methods, by technology – 2010 - 2012
Table 7 – Top 10 current uses of the internet by SMEs – 2010 - 2012
Table 8 – Meeting customer expectations using internet applications – 2011 - 2012; 2015
Table 9 – Expectations of customer e-payments – 2011 - 2012; 2015
Table 10 – Estimated telco product mix of business customer spend – 2013
Table 11 – Estimated business and government market spending – 2013
Table 12 – Providers’ market share and revenue – 2013
Table 13 – Revenue mix – total spend of telecoms – SME market – 2013
Chart 1 – Overview of ICT uptake issues by businesses – 2009 - 2012
Chart 2 – Overview of SME computer equipment ownership trends by type – 2004 - 2012
Chart 3 – Overview of SME versus medium-sized business computer expenditure – 2005 - 2012
Chart 4 – Overview of market revenue by major provider – 2013
Chart 5 – Overview of market share by major provider – 2013
Exhibit 1 – Business web activity and online ordering – a snapshot from the ABS – 2012

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