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Australia - Broadband - Business Market Statistics


Attention: There is an updated edition available for this report.

The business market in Australia was quick to embrace broadband, and by 2012 the vast majority of this sector had made the transition. A major reason many businesses initially moved to broadband was for faster speed, yet many still suffer from slow speeds and low quality broadband.

Some businesses have now switched to mobile broadband while those in NBN access areas are now making the switch to the fast fibre broadband that is necessary for some businesses to compete in the global economy. The faster speeds of this network will see business use explode with the uptake of services such as software as a service, together with cloud computing, online interactions, and media conferencing, as all these services need high-speed broadband to succeed.

Business broadband expansion continues with many individual employees now also being connected to mobile broadband, smartphones and tablets are increasingly becoming a part of the business ICT environment. Wireless broadband uptake by business has also seen an increase of numbers into 2012, while business with fast fibre spreads greater than 24Mb/s have seen a huge uptake over the past year.

This report provides a detailed overview of the key drivers and trends behind broadband adoption in the Australian business market. A number of market surveys are also included across a wide range of topics including e-business, broadband usage, small and medium enterprise readiness, and usage of the internet sectors.

Key developments:

mobile broadband, internet uptake in business increasing, fast fibre connections by business are increasing, smartphones, tablets, M2M, SMEs, VPN, internet access, National Broadband Network (NBN).

Companied covered in this report include:

Telstra, Exetel, Optus, Vodafone, Sensis, NBN Co


1. Synopsis
2. Market trends
2.1 Business market overview
2.2 ISPs targeting business
2.3 Broadbanded companies moving forward
2.4 The NBN and the business market
2.5 Business need faster speeds to communicate
3. Business market surveys
3.1 Survey reveals moving online benefits businesses – 2012
3.2 Telstra Productivity Indicator 2012
3.3 Assessment SME market in Australia – 2011
3.4 Sensis – 2012 e-business report
3.4.1 Introduction
3.4.2 Computer equipment
3.4.3 Usage of the internet
3.5 High speed broadband survey Northern Rivers
4. Business customer expenditure on telecoms
4.1 Overall telecom spend – business market
4.2 SME Market statistics
5. Related reports
List of Tables, Charts and Exhibits
Table 1 – Business takeup of broadband by access type – 2010 - 2012
Table 2 – SME online trends – 2011 - 2012
Table 3 – SME computer equipment ownership trends – 1999 - 2012
Table 4 – Computer software and hardware expenditure – SMEs versus medium businesses – 2001 - 2012
Table 5 – Business trends in internet connections – 1998 - 2012
Table 6 – SMEs internet access methods, by technology – 2010 - 2012
Table 7 – Top 10 current uses of the internet by SMEs – 2010 - 2012
Table 8 – Estimated telco product mix of business customer spend – 2013(e)
Table 9 – Estimated business and government market spending – 2013(e)
Table 10 – Providers’ market share – 2013(e)
Table 11 – Revenue mix – total spend of telecoms – SME market – 2013(e)
Chart 1 – Overview of ICT takeup issues by businesses – 2009 - 2012
Chart 2 – Overview of SME computer equipment ownership trends by type – 2004 - 2012
Chart 3 – Overview of SME versus medium-sized business computer expenditure – 2005 - 2012
Chart 4 – Overview of estimated market share by provider – 2013(e)
Exhibit 1 – Business web activity and online ordering – a snapshot from the ABS – 2012

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