Market Research Logo

Australia in the Asian Century

The Australian Prime Minister, the Hon Julia Gillard MP, released the ‘Australia in the Asian Century’ White Paper in October. The White Paper sets out the Australian government’s position and response to the rapid economic, social and other trends and changes underway in the Asian region, and the likely impacts on Australia. It will be a reference point for the ongoing public debate in Australia – and by extension the Australian diaspora in Asia – about our place in the region. Already it has generated wide ranging responses and views in the media.

The White Paper itself is a large and comprehensive document of more than 300 pages. It sets out 25 objectives for Australia over the next 13 years, in five main areas - the economy, education and skills, commerce, regional security and culture. The White Paper chapter on ‘Operating in and connecting to growing Asian markets’ deals with the integration of Australian business in Asia, including Small and Medium-sized Enterprises (SMEs). The chapter references an Asian Century Business Engagement Plan, and calls on Australian companies to ‘embrace new business models’ to help companies ‘link into regional and global value chains.’

BuddeComm’s senior analyst Asia, Peter Evans has lived and worked in Asia for over 17 years, travelling frequently back to Australia. He has written the following analysis including his reaction to the White Paper. He argues that the White Paper has a disconnected feel about.


1. Synopsis
2. Analysis and Commentary
2.1 No consultation with stakeholders: Telstra all over again?
2.2 Where is the Win-Win? How Asia benefits is not widely addressed
2.3 In the meantime, what happened at ASEM9?
2.4 Oh, and by the way, Australians are doing business in Asia now
2.5 Scholarships, scholarships, and more scholarships
3. Implementing the Plan: Operating in and connecting with growing Asian markets
4. Telecommunications: a key element in the strategy of engaging with Asia
4.1 Telecommunications: Statistical snapshot of Australia in Asia
5. Other Reports
List of Tables and Exhibits
Table 1 - Fixed (wired) broadband markets in Asia - ranked by population penetration - June 2012
Table 2 – Top mobile operators in Asia (by subscribers) v. Telstra – March 2012
Table 3 – Asian markets - mobile subscribers and penetration - ranked by penetration - 2011
Exhibit 1 – National Objective

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report