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Asian - Broadband Market

This market report provides a comprehensive overview of the broadband Internet segment of the telecom market across the various economies of Asia.


Asia makes a strong claim to be leading the world when it comes to the development of broadband Internet. In fact, after the mobile market, broadband has been the fastest growing telecom market segment in Asia. The energetic expansion of broadband, however, has remained more of a phenomenon limited to the developed economies, with narrowband dial-up access continuing to be the norm in most of the poorer developing countries of the region. Of course, this is starting to change, with a number of interesting examples breaking the trend, but for the moment, there remains a ‘digital gap’. In those economies where the broadband market is taking off, both DSL and cable modem platforms have both proved popular, but DSL has established a clear advantage. With DSL dominating the world market, Asia has become the leading region in the world for DSL, with about 38% of the global DSL subscribers. More recently, we have seen the advent of FttH as an alternative platform for broadband access in Asia. In the leading technology markets of Japan and South Korea, FttH has already started displacing other forms of high speed Internet access.

  With broadband Internet continuing to take Asia by storm, the region’s broadband market finds itself dominated by six players. These ‘High’ ranked markets are predominantly the economies of North Asia. South Korea, Hong Kong, Singapore, Macau, Taiwan and Japan, for the moment at least, have left the rest of the region behind in terms of both penetration and sophistication of their broadband services and infrastructure.

  And of these, South Korea is the most remarkable example of the Asian broadband revolution. With a broadband subscriber penetration of over 32%, close to 85% of households in the country have a high speed broadband Internet connection.

 South Korea - broadband subscribers and households - June 2009
Category Subscribers
Broadband subscribers:  
Total No. of subscribers 15,876,990
Annual growth 3.5%
Broadband (population) penetration 32.7%
Proportion of all Internet subscribers 98%
Broadband households:  
No. of residential broadband subscribers(e) 14,290,000
Proportion of all households 85%
(Source: BuddeComm based on industry data)
  Although the regional broadband market is dominated by a relatively small number of countries in Asia Pacific, there continues to be considerable activity in the Internet and online markets across Asia. In terms of sheer broadband Internet numbers, China (over 90 million broadband subscribers) is already making its presence felt as a player, despite its relatively modest user penetration when measured against the leading markets.  

Again, we see those economies that fall outside the top band of Asian Internet markets. In terms of broadband household penetration two distinct lower groupings appear. The countries in the second band - roughly between 5% and 20% household penetration - are found to be busily in expansion mode when it comes to their Internet market segments. But there is a clear gap - more than 30% on the household penetration scale - to be bridged before they claim a position in the top grouping. With Malaysia and Vietnam playing significant roles in this middle group, we typically find that in the last few years both operators and governments in these markets have started to give priority to expanding Internet access and speed. There are a few newcomers to this group, too, the standout one being Kazakhstan, where the broadband market has been growing at an annual rate in excess of 200%. Of course, as noted already we find China in this grouping as it battles to provide Internet access for its huge population.

  In the third grouping - those markets with a user penetration 2% or less - we find those countries that, for whatever reason, have not yet ‘got their act together’ when it comes to Internet. Of course, some are performing relatively well under difficult circumstances. Indonesia has major infrastructure challenges to overcome in providing Internet to its citizens across a sprawling archipelago. India, like China, is struggling with its huge population and has focused on its mobile telephony services. At the bottom end of the scale, however, we find a number of countries that simply have to manage with poor telecom infrastructure and generally underdeveloped regulatory regimes.  

Asia’s broadband - markets ranked by household penetration - June 2009
Market ranking Penetration range (as proportion of all households) Market (household penetration)
High >50% South Korea (85%) Singapore (82%) Hong Kong (80%) Macau (72%) Taiwan (64%) Japan (54%)
Medium 2-40% Malaysia (21%) China (20%) Brunei (18%) Maldives (15%) Kazakhstan (15%) Vietnam (12%) Philippines (10%) Thailand (8%) Georgia (4%)
Low 0-2% Azerbaijan (2%) India (2%) Indonesia (1%) + 18 other countries in Asia
(Source: BuddeComm, estimates)

  Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Afghanistan
1.1 Broadband Statistics
1.2 Voice over Internet Protocol (VoIP)
1.3 E-health
2. Armenia
2.1 Overview
2.2 Broadband Statistics
2.3 Wimax
2.4 VoIP
2.5 Armenian Datacom Company (ADC)
3. Azerbaijan
3.1 Overview
3.2 Broadband statistics
3.3 WiMAX
4. Bangladesh
4.1 Overview
4.2 Broadband Infrastructure
4.2.1 Next Generation Networks (NGNs)
4.2.2 Fibre-to-the-Home (FttH)
4.3 VoIP
4.4 Wireless broadband
4.4.1 WiMAX licences
4.5 E-commerce
4.6 Cyber law
5. Bhutan
5.1 Overview
5.2 Samden Tech
6. Brunei Darussalam
6.1 Overview
6.2 Broadband statistics
7. Cambodia
7.1 Overview
7.2 Broadband statistics
7.3 MediaRing’s acquisition of AngkorNet
8. China
8.1 Overview
8.2 Broadband statistics
8.3 Broadband forecasts
8.4 Broadband networks
8.4.1 Overview
8.4.2 Cable modems
8.4.3 Digital Subscriber Line (DSL)
8.4.4 Fibre-to-the-Home (FttH)
8.4.5 Broadband over Powerline (BPL)
8.4.6 Wireless broadband
8.5 IP telephony/VoIP
8.5.1 Market overview
8.6 Fibre-to-the-Home (FttH)
8.6.1 Market overview
8.6.2 Gigabit Ethernet/FTTx+LAN
9. Georgia
9.1 Overview
9.2 Broadband statistics
9.3 Georgia Online
9.4 SaNet
9.5 WiMAX
10. Hong Kong
10.1 Overview
10.2 Broadband statistics
10.3 Cable modems
10.4 Asymmetrical Digital Subscriber Line (ADSL)
10.5 Regulatory issues
10.6 Digital 21 IT Strategy
10.6.1 Cyberport project
10.7 Voice over Internet Protocol (VoIP)
10.8 Major broadband operators
10.8.1 i-Cable Communications (Hong Kong Cable Television Ltd)
10.8.2 Hong Kong Broadband Network Services (City Telecom - CTInets)
10.8.3 PCCW
10.8.4 CPCNet Hong Kong (PSINet Hong Kong Ltd)
10.8.5 Pacnet (Pacific Internet)
10.8.6 SmarTone Broadband Services
11. India
11.1 Overview
11.2 Broadband statistics
11.3 Market development
11.4 National Broadband Policy 2004
11.5 Personal computers
11.6 Cable modems
11.7 Digital Subscriber Line (DSL)
11.8 Wireless broadband
11.8.1 WiMAX
11.9 Satellite
11.9.1 DirecPC
11.9.2 Bharti Broadband Networks
11.9.3 Reliance broadband network
11.10 Broadband over Powerline (BPL)
11.11 Other broadband networks
12. Indonesia
12.1 Broadband statstics
12.2 First Media
12.3 TelkomNet
12.4 Wireless broadband
12.4.1 WiMAX
12.4.2 Wireless LANs (WLAN)
12.4.3 Internet via satellite
13. Japan
13.1 Overview
13.2 Broadband statistics
13.3 Next Generation Broadband Strategy FY2010
13.4 Voice over Internet Protocol (VoIP)
13.5 Cable modems
13.6 Digital Subscriber Line (DSL)
13.7 Fibre-to-the-Home (FttH)
13.8 P2P Network Experiment Council
13.9 Broadband charges
13.10 Wireless broadband
13.10.1 Wireless LAN (WLAN)
13.10.2 World Interoperability for Microwave Access (WiMAX)
13.10.3 Internet via satellite
14. Kazakhstan
14.1 Overview
14.2 Broadband Statistics
14.3 Kazakhstan Online
14.4 Nursat
15. Kyrgyzstan
15.1 Broadband Statistics
16. Laos
16.1 Overview
16.2 Broadband statistics
16.3 Worldwide Interoperability for Microwave Access (WiMAX)
16.4 VoIP telephony
17. Macau
17.1 Overview
17.2 Broadband statistics
18. Malaysia
18.1 Overview
18.1.1 National Broadband Plan (NBP)
18.1.2 National high-speed broadband network
18.2 Broadband statistics
18.3 Broadband development and infrastructure
18.4 Digital Subscriber Line (DSL)
18.5 Wireless broadband
18.5.1 WiMAX
18.6 Broadband Powerline (BPL)
18.7 Internet via satellite
18.8 National IPv6 Council
19. Maldives
19.1 Overview
19.2 Broadband statistics
20. Mongolia
20.1 Broadband Statistics
21. Myanmar
21.1 Broadband statistics
21.2 Internet cafes
21.3 WiMAX
22. Nepal
22.1 Broadband statistics
22.2 WiFi network for remote villages
23. Pakistan
23.1 Overview
23.2 Broadband statistics
23.2.1 Pakistan Telecommunication Company Limited (PTCL)
23.3 Cable modem
23.4 Digital Subscriber Line (DSL)
23.5 Fibre-to-the-Home (FttH)
23.6 Wireless broadband
23.6.1 WiMAX
23.6.2 Internet via satellite
24. Philippines
24.1 Broadband statistics
24.2 Regulatory issues
24.3 National Broadband Network (NBN)
24.4 Cable modem
24.5 Digital Subscriber Line (DSL)
24.6 Wireless broadband
24.6.1 Market overview
24.6.2 WiFi
24.6.3 WiMAX
24.7 Major broadband service providers
24.7.1 PLDT
24.7.2 GlobeNet
24.7.3 BayanTel
24.7.4 Bell Telecom’s I-Direct
24.7.5 Broadband Philippines
24.7.6 Meridian
24.8 Internet via satellite
24.9 IP networks
25. Singapore
25.1 Market overview
25.2 Broadband statistics
25.3 Broadband Multimedia Network - Singapore One
25.3.1 Singapore One project overview
25.3.2 Singapore One project development
25.4 Next Generation National Infocomm Infrastructure (Next Gen NII)
25.4.1 Planning phase
25.4.2 Proposal phase
25.4.3 Network Company (NetCo)
25.4.4 Operating Company (OpCo)
25.5 Broadband service providers
25.6 Cable modems
25.7 Digital Subscriber Line (DSL)
25.8 Powerline broadband
25.9 Internet via satellite
25.10 IP-Virtual Private Network (IP-VPN)
25.11 Fibre-to-the-Home (FttH)
25.12 Wireless broadband
25.12.1 Allocation of wireless broadband spectrum
25.12.2 Local Multipoint Distribution Service (LMDS)
25.12.3 WiFi
25.12.4 The Wireless@SG initiative
25.12.5 Ultra-Wideband (UWB)
25.12.6 Wired with Wireless Program
26. South Korea
26.1 Overview
26.2 Broadband statistics
26.3 Growth drivers
26.4 Broadband convergence Network (BcN)
26.5 Major broadband ISPs
26.5.1 Broadband ISP market leaders
26.6 Broadband services
26.6.1 Overview
26.7 Cable modem
26.8 Digital Subscriber Line (DSL)
26.9 Apartment LAN (A-LAN)
26.10 Fibre-to-the-Home (FttH)
26.10.1 Analysis - Asia bucking the FttH trend
26.11 Wireless broadband
26.11.1 Wireless Local Area Network (WLAN) / Wireless Fidelity (WiFi)
26.11.2 Broadband Wireless Local Loop (B-WLL)
26.11.3 Wireless Broadband (WiBro)
26.11.4 WiMAX
26.11.5 Broadband via satellite
26.11.6 Wireless mesh networks
26.12 Broadband charges
27. Sri Lanka
27.1 Overview
27.2 Broadband statistics
27.3 School Net project
27.4 Digital Subscriber Line (DSL)
27.5 Wireless broadband / WiMAX
27.6 Fibre to the Building (FttB)
28. Taiwan
28.1 Overview
28.2 Broadband statistics
28.3 Government initiatives for broadband
28.4 DSL
28.5 Cable modems
28.6 Fibre-to-the-Home (FttH)
28.7 Video-on-Demand (VoD)
29. Tajikistan
29.1 Overview
30. Thailand
30.1 Overview
30.2 Broadband statistics
30.3 Background to development
30.3.1 TOT initiative
30.3.2 Response by other players
30.3.3 Opening up of international Internet gateway market
30.4 Digital Subscriber Line (DSL)
30.5 Cable modem
30.6 Internet via satellite
30.7 Wireless Internet
30.7.1 Early wireless Internet access services
30.7.2 WiFi
30.7.3 WiMAX
30.8 Broadband over Powerline (BPL)
30.9 Major broadband operators
30.9.1 True Online
30.9.2 TOT
30.9.3 CAT
30.9.4 Triple T Broadband / Jasmine
30.9.5 Advance Datanetwork Communications (ADC)
31. Uzbekistan
31.1 overview
31.2 Broadband statistics
31.3 WiMAX
32. Vietnam
32.1 Overview
32.2 Broadband statistics
32.3 Digital Subscriber Line (DSL)
32.4 Cable modems
32.5 Wireless broadband
32.6 Satellite Internet
List of tables
Table 1 - Broadband subscribers in Afghanistan - 2004 - 2009
Table 2 - Broadband subscribers in Armenia - 2003 - 2008
Table 3 - Broadband subscribers in Azerbaijan - 2003 - 2009
Table 4 - Broadband subscriber growth in Brunei Darussalam - 2001 - 2009
Table 5 - Broadband subscribers and households in Brunei Darussalam - 2008
Table 6 - Broadband subscribers in Cambodia - 2005 - 2008
Table 7 - Total international Internet bandwidth in Cambodia - 1999 - 2008
Table 8 - Broadband subscribers and annual change - 2000 - 2009
Table 9 - Broadband subscribers and growth by access type - March 2009
Table 10 - Broadband subscribers and households - March 2009
Table 11 - China Telecom broadband subscribers and annual change - 2003 - 2008
Table 12 - China Netcom broadband subscribers and annual change - 2003 - 2008
Table 13 - Cable modem Internet subscribers and annual change in China - 2000 - 2008
Table 14 - DSL Internet subscribers in China - 2000 - 2008
Table 15 - Registered Tom-Skype users in China - 2005 - 2008
Table 16 - FttB and FttH subscribers - 2006 - 2012
Table 17 - Broadband subscribers in Georgia - 2001 - 2008
Table 18 - DSL subscribers - 1999 - 2009
Table 19 - Broadband subscribers by operator - 2007 - 2009
Table 20 - Broadband Internet access subscribers - 2000 - 2009
Table 21 - Broadband subscribers by access type and annual change - June 2009
Table 22 - Broadband subscribers and households - August 2009
Table 23 - Broadband Internet traffic volume - 2000 - 2009
Table 24 - Online purchasing in Hong Kong - June 2008
Table 25 - Cable modem subscribers in Hong Kong - 2003 - 2008
Table 26 - i-Cable broadband & VoIP subscribers, penetration & ARPU - 2000 - 2008
Table 27 - i-Cable cable TV subscribers, penetration and ARPU - 1995 - 2009
Table 28 - HKBN triple play subscribers, ARPU and IDD traffic volume - 2003 - 2009
Table 29 - PCCW broadband subscribers - 2000 - 2009
Table 30 - PCCW NOW TV subscribers and ARPU - 2003 - 2009
Table 31 - Pacific Internet subscribers by access type - 2003 - 2006
Table 32 - Broadband subscribers in India - 2001 - 2009
Table 33 - Broadband subscribers and households in India - 2008
Table 34 - Broadband subscribers by access and annual change in India - 2008
Table 35 - Broadband subscribers and market share by access in India - 2008
Table 36 - Broadband and Internet subscriber targets in India - 2005; 2007; 2010
Table 37 - Cable modem subscribers in India - 2001 - 2009
Table 38 - DSL subscribers in India - 2001 - 2009
Table 39 - Broadband subscribers in Indonesia - 2000 - 2008
Table 40 - DSL subscribers in Indonesia - 2001 - 2008
Table 41 - Broadband subscribers and households in Indonesia - 2008
Table 42 - PT Telkom broadband subscribers - 2004 - 2008
Table 43 - Broadband subscribers by access type in Japan - 1998 - 2008
Table 44 - Broadband subscriber annual change & market share by access type in Japan - 2001 - 2008
Table 45 - Broadband subscribers and households in Japan - June 2008
Table 46 - Broadband subscribers and annual change by access type in Japan - September 2008
Table 47 - Broadband subscribers and market share by access type in Japan - June 2008
Table 48 - Types of Internet connection using a home PC (households) in Japan - March 2008
Table 49 - Types of Internet terminal access (individuals) in Japan - March 2008
Table 50 - Internet subscribers and penetration rate in Japan - 2003 - 2008
Table 51 - Broadband household subscribers and service availability in Japan - 2006 - 2007; 2011
Table 52 - VoIP subscribers and annual change in Japan - 2004 - 2008
Table 53 - VoIP subscribers and market share by operator in Japan - June 2008
Table 54 - DSL subscribers and market share by provider in Japan - June 2008
Table 55 - FttH subscribers and market share by provider in Japan - June 2008
Table 56 - Tariffs for broadband services in Japan - 2008
Table 57 - Broadband subscribers in Kazakhstan - 2003 - 2009
Table 58 - Broadband subscribers in Kyrgyzstan - 2003 - 2009
Table 59 - Broadband subscribers in Laos - 2002 - 2008
Table 60 - Overview of broadband/household subscribers in Laos - 2008
Table 61 - Broadband subscribers by access type in Laos - 2008
Table 62 - ISPs: broadband Internet subscribers and access types in Laos - 2008
Table 63 - Broadband subscribers and households in Macau - 2009
Table 64 - Broadband subscribers in Macau - 2001 - 2009
Table 65 - DSL subscribers in Macau - 2001 - 2008
Table 66 - NBP broadband penetration targets in Malaysia - 2007 - 2010
Table 67 - Broadband subscribers in Malaysia - 2002 - 2009
Table 68 - Broadband subscribers by access type in Malaysia - 2008
Table 69 - Broadband subscribers and households in Malaysia - 2008
Table 70 - Telekom Malaysia broadband subscribers - 2003 - 2009
Table 71 - Wireless hotspots and hotspot subscribers in Malaysia - 2005 - 2009
Table 72 - Broadband Internet subscribers in Maldives - 2002 - 2009
Table 73 - Broadband subscribers in Mongolia - 2005 - 2008
Table 74 - Cable TV subscribers by technology in Mongolia - 2005 - 2008
Table 75 - Broadband subscribers in Myanmar - 2005 - 2008
Table 76 - International Internet bandwidth in Myanmar - 2000 - 2007
Table 77 - Broadband subscribers in Nepal - 2007 - 2009
Table 78 - Broadband subscribers in Pakistan - 2004 - 2008
Table 79 - Broadband subscribers by type in Pakistan - 2008
Table 80 - DSL broadband subscribers in Pakistan - 2005 - 2008
Table 81 - Broadband subscribers in Philippines - 2001 - 2008
Table 82 - Broadband subscribers and households in Philippines - 2008
Table 83 - Broadband subscribers by service provider in Philippines - March 2008
Table 84 - DSL subscribers in Philippines - 2001 - 2008
Table 85 - PLDT broadband subscribers and market share - 2005 - 2009
Table 86 - PLDT DSL subscribers - 2001 - 2009
Table 87 - Broadband subscribers in Singapore - 1999 - 2009
Table 88 - Overview of broadband/household subscribers in Singapore - January 2009
Table 89 - Broadband subscribers by sector in Singapore - January 2009
Table 90 - Broadband market share by access type in Singapore - 2008
Table 91 - Broadband subscribers, annual change & market share by major provider in Singapore - 2008
Table 92 - StarHub broadband subscribers - 2003 - 2009
Table 93 - Cable modem subscribers in Singapore - 2000 - 2009
Table 94 - DSL subscribers in Singapore - 2000 - 2009
Table 95 - Broadband subscriber growth and penetration in South Korea - 1998 - 2009
Table 96 - Broadband subscribers and annual growth by access type in South Korea - March 2009
Table 97 - Broadband subscribers and households in South Korea - March 2009
Table 98 - Broadband Internet subscribers by system in South Korea - 1998 - 2009
Table 99 - Broadband market share by operator in South Korea - September 2008
Table 100 - BcN implementation goals in households/subscribers in South Korea - 2005; 2007; 2010
Table 101 - Broadband subscribers and market share - major providers in South Korea - March 2009
Table 102 - Broadband subscribers by access type in South Korea - March 2009
Table 103 - Cable modem subscribers in South Korea - 2000 - 2009
Table 104 - Cable modem (HFC) subscribers by service provider in South Korea - March 2009
Table 105 - DSL subscribers in South Korea - 1999 - 2009
Table 106 - DSL subscribers by service provider in South Korea - March 2009
Table 107 - A-LAN subscribers by service provider in South Korea - March 2009
Table 108 - FttH subscribers by service provider in South Korea - March 2009
Table 109 - South Korea FttH / FttB subscribers - 2005 - 2011
Table 110 - Wireless Internet subscribers by service provider in South Korea - June 2008
Table 111 - KT’s WiBro subscribers - 2006 - 2008
Table 112 - Broadband subscribers in Sri Lanka - 2002 - 2009
Table 113 - Broadband subscribers and households in Sri Lanka - 2008
Table 114 - Broadband subscribers, penetration & proportion of Internet subscribers in Taiwan - 2000 - 2008
Table 115 - Broadband subscribers and households in Taiwan - September 2008
Table 116 - Broadband subscribers and annual change by access in Taiwan - September 2008
Table 117 - DSL subscribers in Taiwan - 2001 - 2008
Table 118 - Chunghwa Telecom DSL subscribers - 2001 - 2008
Table 119 - Chunghwa Telecom HiNet subscriber and ARPU - 2004 - 2008
Table 120 - Chunghwa Telecom broadband charges for ADSL and FTTx - January 2009
Table 121 - Breakdown of xDSL and cable download speeds in Taiwan - 2007
Table 122 - Broadband subscribers in Thailand - 2001 - 2009
Table 123 - Broadband subscribers and households in Thailand - 2009
Table 124 - Major broadband operators and subscribers in Thailand - 2008
Table 125 - DSL subscribers in Thailand - 2002 - 2009
Table 126 - True’s broadband subscribers - 2001; 2002; 2004 - 2009
Table 127 - TOT’s broadband subscribers - 2007 - 2009
Table 128 - TOT broadband Internet ports in service - 2008
Table 129 - Triple T Broadband’s subscribers - 2004; 2007 - 2009
Table 130 - Broadband subscribers in Uzbekistan - 2003 - 2008
Table 131 - Broadband subscribers in Vietnam - 2003 - 2009
Table 132 - Broadband subscribers and household overview in Vietnam - 2008
Table 133 - DSL subscribers in Vietnam - 2003 - 2008
Exhibit 1 - Telemedicine in Afghanistan - June 2007
Exhibit 2 - Wireless broadband developments developments and trials
Exhibit 3 - Representative charges per service in Tokyo - 2008
Exhibit 4 - Confusion surrounding DSL statistics in South Korea
Exhibit 5 - Estimated B-WLL frequencies, bandwidth and applications in South Korea
Exhibit 6 - LMCS network operators in South Korea
Exhibit 7 - Representative charges per service in Seoul - 2008

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