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2008 Asia - Telecoms, Mobile & Broadband in Brunei Darussalam and Singapore

This report provides a comprehensive overview of the trends and developments in telecommunications and digital media markets in Brunei Darussalam and Singapore. Subjects covered include:

  • Key Statistics
  • Market and Industry Overviews
  • Regulatory Environment
  • Major Players (fixed and mobile)
  • Infrastructure
  • Mobile Voice and Data Markets
  • Internet, VoIP, IPTV
  • Broadband (DSL, cable, FttH, wireless)
  • Convergence and Digital Media
  • Researcher:- Peter Evans


This report looks at two of the telecommunications markets in South East Asia - Brunei Darussalam and Singapore. While both can be described as well developed markets, it is Singapore that has been more successful in promoting itself an IT hub and a place of excellence when it comes to telecommunications. This is a role within the region that Brunei surely covets.

With strong leadership from the government and good support from its telecom service providers, Singapore has continued to maintain its status as both a regional leader and a global player in telecommunications. The island-state certainly generates a positive outlook in its local telecom sector. The country has built a high quality and extremely progressive telecommunications regulatory regime that has, in turn, resulted in a richly competitive market. All restrictions on direct and indirect foreign ownership within Singapore’s telecom sector have been lifted. In such a progressive commercial environment, over 98% of homes have fixed-line telephone connections and about 20% of the population have two telephones at home. In fact, Singapore was one of the first countries in the world to have a 100% digital telephone network.

Although incumbent Singapore Telecommunications (SingTel) continues to play a major role in the country’s telecom sector, liberalisation has seen a host of new operators entering the market, helping to exploit the competitive situation. In the lead up to officially liberalising the market, the government issued five facilities-based and 29 service-based licences. Prompted by the arrival of strong competition in its own backyard, SingTel decided to expand offshore and in what turned out to be a successful strategy the company has established a considerable presence in regional markets, including the ownership of Optus, the second ranked mobile operator in Australia.

Some years back Singapore’s mobile sector was being described as a mature market. This was clearly a premature call. Ignoring the label, the country has continued to grow both its mobile subscriber base (127% penetration by February 2008) and the range of value-added services. Particular interest has been focused on Singapore since the launch of 3G services. Following a period of what could only be described as hesitancy in the market about the potential of 3G and a slow start immediately after launch, there has subsequently been a strong upsurge in demand. No doubt this has been helped by the wider availability of more affordable, high feature handsets. By early 2008, there were 1.8 million 3G subscribers in a country which had a total of 5.8 mobile subscribers. While the 3G numbers represented 31% of the total subscriber base, significantly this was 58% of the total prepaid subscribers.

Singapore has also been especially active of late on the broadband Internet front. While it was the first country in the world to deploy DSL commercially back in November 1997, Singapore initially moved slowly on the large-scale adoption of broadband access. Following a major effort to expand its broadband services, however, the country has become a serious player with almost than 80% of Internet households having broadband access by early 2008. The government is heading up a major effort to make Singapore a clear leader in large scale broadband access. A comprehensive optical fibre-based broadband network is to be part of Singapore’s Next Generation National Infocomm Infrastructure (Next Gen NII) project; the strategy will also include a wireless network. The country is therefore well positioned for the development and adoption of a full range of triple play and NGN services.

Singapore government’s continuing vigorous support for the ICT sector saw the launch in 2006 of a 10-year Infocomm Master Plan, labelled the Intelligent Nation 2015 (iN2015). The country’s sector regulator, the Infocomm Development Authority, announced in April 2008 that S$1 billion (US$725 million) had been allocated by the government to support the building and operating of the proposed National Broadband Network. In the meantime, Singapore’s Wireless@SG initiative had already put in place more than 5,000 public hotspots around the island. It was evident from the level of intense activity that the iN2015 master plan was on track to be fully implemented.

Brunei, a small wealthy nation in South East Asia, made early moves to ensure that it was delivering up to date telecommunications services to its population. The target of 100% digitalisation was achieved in 1995. Telecommunications throughout Brunei are of a high standard and the country ranks well in Asia in terms of penetration and infrastructure. Brunei’s mobile penetration, which stood at a reasonably healthy 32% by end-2001, continued to grow strongly and by end-2007 had reached 90%. (During 2007, some inflated figures for mobile subscribers were published, but the Authority for Info-Communication Technology Industry (AiTi), the country’s telecom regulator, was quick to deny the accuracy of these higher figures.).

It is not surprising that the citizens of Brunei are strong consumers of telecom services, given the level of encouragement from the government. Despite this, if the country is to continue to maintain the pace required to be globally competitive, it must further restructure and generally liberalise the local telecom industry. The AiTi was established and has been operational since January 2003. The local market continues to be dominated by Jabatan Telekom Brunei, the incumbent telco that is still a division within the Ministry of Communications. In March 2006, the Department of Economic Planning and Development announced that the corporatisation of JTB had been approved. A step in the right direction; however, much remains to be done in the area of sector reform.

Key highlights:

  • Singapore’s overall mobile telephone penetration is now well over the 100% mark (127% in February 2008) and still increasing.
  • After what was looking like a tentative start for 3G following its launch in 2005, Singapore’s next generation market has taken off; the number of 3G subscribers in Singapore was approaching 2 million in early 2008; this already represented 35% of the total mobile subscriber base; 3G services are set to totally dominate the market by 2010.
  • Around 80% of Singapore’s households have some form of high-speed broadband Internet access; this was expected to reach close to 100% by 2010.
  • The Singapore Government has initiated a huge project to build the Next Gen NII, an island-wide broadband network, at an estimated cost of US$1.2 billion. Importantly, the project was being structured in a fashion that would ensure an ‘open system’ with access being available to all operators.
  • At the same time, in a complementary strategy the government launched its Wireless@SG project, aimed at covering most of Singapore island with free wireless Internet access; by early 2008 coverage had been extended to most of the country.
  • Fixed-line telephone services remain remarkably resilient in Singapore with over 99% of households connected to the fixed network.
  • Brunei has a booming mobile market with penetration reaching 90% by end-2007.
  • Around 55% of Brunei’s Internet subscribers have broadband access.
Comparison of key country indicators: Singapore versus Brunei - 2007
Indicator Singapore Brunei
Population 4.6 million 0.39 million
GDP at current prices (e) US$185 billion US$14.9 billion
GDP per capita (e) US$39,700 US$38,000
GDP real growth rate (e) 4% 0%
Mobile penetration 127% 90%
(Source: BuddeComm)

Singapore - key telecom parameters - February 2008
Category Units

Fixed-line services:
  • Total subscribers 1.86 million
  • Annual growth (e) 0%
  • Fixed-line penetration (population) 41%
  • Fixed-line penetration (population) 99%
Broadband Internet:
  • Total subscribers 3.5 million
  • Annual growth n/a
  • Broadband penetration (population) 80%
  • Broadband penetration (household) 78%
Mobile services:
  • Total subscribers 5.8 million
  • Annual growth (2007) 21%
  • Total 3G subscribers 1.8 million
  • 3G as percentage of total mobile 31%
  • Mobile penetration (population) 127%

1. Brunei Darussalam
1.1 Key statistics
1.2 Telecommunications market
1.2.1 Overview of Brunei Darussalam’s telecom market
1.3 Regulatory environment
1.3.1 Regulatory authority
1.3.2 Telecom sector liberalisation in Brunei Darussalam
1.3.3 Privatisation
1.4 Fixed network operators in Brunei Darussalam
1.4.1 Jabatan Telekom Brunei (JTB)
1.4.2 DST Group
1.5 Telecommunications infrastructure
1.5.1 National telecom network
1.5.2 International infrastructure
1.5.3 Infrastructure developments
1.6 Broadband and Internet market
1.6.1 Internet market overview
1.6.2 E-services
1.6.3 Broadband market overview
1.7 Mobile communications
1.7.1 Overview of Brunei Darussalam’s mobile market
1.7.2 Mobile voice services
1.8 Broadcasting market
1.8.1 Broadcasting standards
1.8.2 Broadcasting Act
1.8.3 Radio Television Brunei
1.8.4 Kristal TV
1.8.5 Satellite TV
2. Singapore
2.1 Key statistics
2.2 Telecommunications market
2.2.1 Overview of Singapore’s telecom market
2.2.2 Market liberalisation
2.2.3 Intelligent Nation 2015 (iN2015)
2.3 Regulatory environment
2.3.1 Regulatory authorities
2.3.2 Liberalisation licensing framework
2.3.3 Ending of SingTel monopoly
2.3.4 Competition
2.3.5 Numbering regulations
2.3.6 Local Leased Circuit (LLC)
2.4 Fixed network operators in Singapore
2.4.1 Singapore Telecom (SingTel)
2.4.2 StarHub Pte Ltd
2.4.3 Other players
2.5 Telecommunications infrastructure
2.5.1 National telecom network
2.5.2 International infrastructure
2.5.3 Infrastructure developments
2.6 Broadband and Internet market
2.6.1 Broadband market
2.6.2 Internet market
2.6.3 ISP market
2.6.4 Content and e-services
2.6.5 E-services
2.7 Convergence
2.7.1 Overview of media convergence
2.7.2 Regulatory environment
2.7.3 Digital TV
2.8 Mobile communications
2.8.1 Overview of Singapore’s mobile market
2.8.2 Regulatory issues
2.8.3 Mobile technologies
2.8.4 Major mobile operators
2.8.5 Mobile voice services
2.8.6 Mobile data services
2.8.7 Mobile content and applications
3. Glossary of Abbreviations
List of Tables and Exhibits
Table 1 - Country statistics Brunei Darussalam - 2008
Table 2 - Telephone network statistics - 2007
Table 3 - Internet user statistics - 2007
Table 4 - Mobile statistics - 2007
Table 5 - National telecommunications authorities
Table 6 - Fixed lines in service - 1990 - 2007
Table 7 - Internet users - 1996 - 2007
Table 8 - Internet subscribers - 1997 - 2007
Table 9 - Broadband Internet subscribers - 2001 - 2007
Table 10 - Broadband subscribers and households - 2007
Table 11 - Mobile subscribers - 1995 - 2007
Table 12 - Mobile operators, subscribers and annual change - 2007
Table 13 - Prepaid mobile subscribers - 1999 - 2007
Table 14 - DSTCom subscribers - 1999 - 2007
Table 15 - Key broadcasting statistics - 2007
Table 16 - Country statistics Singapore - 2008
Table 17 - Telephone network statistics - February 2008
Table 18 - Internet user statistics - February 2008
Table 19 - Broadband statistics - February 2008
Table 20 - Mobile statistics - February 2008
Table 21 - National telecommunications authorities
Table 22 - Fixed-line versus mobile growth - subscribers and penetration - 1998 - 2008
Table 23 - Fixed lines in service and penetration - 1998 - 2008
Table 24 - Broadband subscribers - 1999 - 2008
Table 25 - Broadband subscribers and household subscribers - February 2008
Table 26 - Overview of broadband access in Singapore - February 2008
Table 27 - Broadband market share by access type - February 2008
Table 28 - Broadband subscribers - major providers, annual change & market share - 2007
Table 29 - Cable modem subscribers - 2000 - 2008
Table 30 - DSL subscribers - 2000 - 2008
Table 31 - Overview of Internet market - February 2008
Table 32 - Internet users - 1996 - 2007
Table 33 - Internet subscribers - 1997 - 2007
Table 34 - Registered domain names - September 2007
Table 35 - Key broadcasting statistics - 2007
Table 36 - Broadcasting homes subscribers and sector revenue - 1996 - 2007
Table 37 - Cable TV subscribers - 2002 - 2007
Table 38 - SCV/StarHub Cable TV subscribers - 1996 - 2007
Table 39 - Fixed-line versus mobile subscriptions and teledensity - February 2008
Table 40 - Mobile market statistics - February 2008
Table 41 - Mobile subscribers - 1996 - 2008
Table 42 - Mobile services revenue - 1993 - 2007
Table 43 - Singapore’s mobile services ARPU - 2002 - 2007
Table 44 - MobileOne ARPU for mobile services - postpaid & prepaid - 2002 - 2007
Table 45 - StarHub ARPU for mobile services - postpaid & prepaid - 2003 - 2007
Table 46 - SingTel ARPU for mobile services - postpaid & prepaid - 2003 - 2008
Table 47 - 3G mobile subscribers - 2005 - 2008
Table 48 - 3G mobile subscribers by operator - 2007
Table 49 - Mobile operators, subscribers and annual change - 2007
Table 50 - Mobile operator by market share - 2007
Table 51 - SingTel mobile subscribers - 1998 - 2007
Table 52 - MobileOne subscribers - 1998 - 2007
Table 53 - StarHub mobile subscribers - 2000 - 2007
Table 54 - 2G prepaid subscribers - 1999 - 2008
Table 55 - Total SMS messages per month - 2004 - 2008
Exhibit 1 - Major submarine cables with landing points in Brunei - 2007
Exhibit 2 - Key regulatory and liberalisation moves - 1997 - 2008
Exhibit 3 - SingTel regional subsidiaries: shareholdings - 2007
Exhibit 4 - International submarine cable systems with Singapore landing - 2007
Exhibit 5 - Licensed satellite broadcasters
Exhibit 6 - Third generation licensees, spectrum and vendors

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