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Argentina - Mobile Market - Overview, Statistics and Forecasts

Argentina - Mobile Market - Overview, Statistics and Forecasts

Argentina is one of the most dynamic mobile markets and the third largest in Latin America, after Brazil and Mexico. Mobile penetration looks set to reach approximately 147% by end-2013, with the number of subscribers increasing by 3% annually. Many Argentineans own multiple SIM cards, some having different phones for work and personal calls, some having a phone for each mobile company to take advantage of special offers, and some requiring an additional SIM card for mobile broadband.

Three mobile companies compete neck-and-neck, each one controlling about one third of the country's mobile market. América Móvil's Claro is the market leader, followed by Telecom Personal (the mobile unit of Telecom Argentina, controlled by Telecom Italia). Telefónica's Movistar is in third place. Nextel has but a small 3% market share, and Fecosur, an association of fixed-line telecom cooperatives, offers Mobile Virtual Network Operator (MVNO) services branded Nuestro.

Argentina's smartphone penetration is well above the estimated world average; at end-2012, about 24% of Argentineans owned a smartphone, compared with an estimated 15% world penetration. In 2013, Argentina's smartphone market is expected to outperform all other markets in the region.

Accompanied by key market statistics and analyses, this report provides an overview of Argentina's mobile market and a brief profile of all mobile operators. It also contains scenario forecasts for the years 2015 and 2020.

Key developments:

Arsat awarded 25% of Argentina's mobile spectrum in September 2012, provides wholesale mobile services under the Libre.ar brand; MNOs offer handsets with built-in FTA air digital terrestrial TV reception; new law regulates Mobile Virtual Network Operators, MNP rules amended; telcos' operating data to September 2013; market developments to November 2013.

Companies covered in this report include:

Claro, Telecom Personal, Movistar, Nextel, Nuestro Móvil, Libre.ar, Virgin Mobile, Tesacom.


1. Synopsis
2. Overview of Argentina's mobile market
2.1 Mobile statistics
3. Regulatory issues
3.1 Spectrum auctions
3.2 Mobile Number Portability (MNP)
4. Mobile technologies
4.1 Overview
4.2 Third Generation (3G) mobile networks (UMTS)
4.3 Long-term Evolution (LTE)
4.4 Mobile handsets/smart phones
5. Mobile network operators
5.1 Claro (previously CTI Móvil)
5.2 Telecom Personal
5.3 Movistar
5.4 Nextel Argentina
6. Mobile Virtual Network Operators (MVNO)
6.1 Overview
6.2 Nuestro Móvil
6.3 Libre.ar
7. Mobile voice services
7.1 Prepaid
8. Mobile messaging
8.1 Short Message Service (SMS)
9. Mobile broadband
10. Mobile content and applications
10.1 Mobile TV
11. Mobile satellite
12. Forecasts mobile market 2015; 2020
12.1 Scenario 1 higher mobile market growth
12.2 Scenario 2 lower mobile market growth
12.3 Notes on scenario forecasts
13. Related reports
Table 1 Mobile subscribers and penetration 1998 - 2013
Table 2 Mobile operators' market share 1999 - 2013
Table 3 Evolution of mobile ARPU in Argentina major operators 2010 - 2012
Table 4 Claro mobile subscribers 1999 - 2013
Table 5 Personal mobile subscribers 1999 - 2013
Table 6 Movistar mobile subscribers 1999 - 2013
Table 7 Nextel mobile subscribers 2002 - 2013
Table 8 Mobile prepaid/postpaid ratio 2004 - 2013
Table 9 Mobile broadband subscribers and penetration 2008 - 2013
Table 10 Forecast mobile subscribers higher growth scenario 2015; 2020
Table 11 Forecast mobile subscribers lower growth scenario 2015; 2020
Chart 1 Mobile market share at a glance 2012
Exhibit 1 Claro at a glance
Exhibit 2 Telecom Personal at a glance
Exhibit 3 Movistar at a glance

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