Argentina is one of the most dynamic mobile markets and the third largest in Latin America, after Brazil and Mexico. Mobile penetration looks set to reach approximately 147% by end-2013, with the number of subscribers increasing by 3% annually. Many Argentineans own multiple SIM cards, some having different phones for work and personal calls, some having a phone for each mobile company to take advantage of special offers, and some requiring an additional SIM card for mobile broadband.
Three mobile companies compete neck-and-neck, each one controlling about one third of the country’s mobile market. América Móvil’s Claro is the market leader, followed by Telecom Personal (the mobile unit of Telecom Argentina, controlled by Telecom Italia). Telefónica’s Movistar is in third place. Nextel has but a small 3% market share, and Fecosur, an association of fixed-line telecom cooperatives, offers Mobile Virtual Network Operator (MVNO) services branded Nuestro.
Argentina’s smartphone penetration is well above the estimated world average; at end-2012, about 24% of Argentineans owned a smartphone, compared with an estimated 15% world penetration. In 2013, Argentina’s smartphone market is expected to outperform all other markets in the region.
Accompanied by key market statistics and analyses, this report provides an overview of Argentina’s mobile market and a brief profile of all mobile operators. It also contains scenario forecasts for the years 2015 and 2020.
Having been awarded about 25% of Argentina’s mobile spectrum in September 2012, state-owned Arsat is to provide wholesale mobile services under the brand name Libre.ar; Argentina’s three top mobile operators launch handsets with built-in free-to-air digital terrestrial TV reception; a new decree has been passed to regulate Mobile Virtual Network Operators.