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Argentina - Mobile Market - Insights, Statistics and Forecasts


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Argentina - Mobile Market - Insights, Statistics and Forecasts

Argentina has one of the most dynamic mobile markets in Latin America, being the third largest in the region after Brazil and Mexico. Mobile penetration broached 147% by early 2014, with the number of subscribers increasing 3-4% annually. Many Argentineans own multiple SIM cards, some having different phones for work and personal calls, some having a phone for each mobile company to take advantage of special offers, and some requiring an additional SIM card for mobile broadband.

Three mobile companies compete neck-and-neck, with América Móvil's Claro the market leader, controlling about a third of the mobile market by subscribers. The other significant players are Telecom Personal (the mobile unit of Telecom Argentina, controlled by Telecom Italia) and Telefónica's Movistar. Nextel has a small market share, while Fecosur, an association of fixed-line telecom cooperatives, offers services as a Mobile Virtual Network Operator (MVNO), under the Nuestro brand.

Argentina's smartphone penetration is relatively high for the region, though it continues to be held back by the high cost of devices.

This report provides an overview of Argentina's mobile market and a brief profile of the mobile operators. It contains key market statistics and analyses on regulatory matters, as also scenario forecasts for the years 2015 and 2020.

Key developments:

Arsat awarded 25% of Argentina's mobile spectrum, provides wholesale mobile services under the Libre.ar brand; MNOs offer handsets with built-in FTA air digital terrestrial TV reception; new law regulates Mobile Virtual Network Operators, MNP rules amended in late 2013; Claro launches OTT service Clarovideo in Argentina; telcos' operating data to December 2013; market developments to April 2014.

Companies covered in this report include:

Claro, Telecom Personal, Movistar, Nextel, Nuestro Móvil, Libre.ar, Virgin Mobile, Tesacom.


1. Synopsis
2. Overview of Argentina's mobile market
2.1 Mobile statistics
3. Regulatory issues
3.1 Spectrum auctions
3.2 Mobile Number Portability (MNP)
4. Mobile technologies
4.1 Overview
4.2 Third Generation (3G) mobile networks (UMTS)
4.3 Long-term Evolution (LTE)
4.4 Mobile handsets/smart phones
5. Mobile network operators
5.1 Claro (previously CTI Móvil)
5.2 Telecom Personal
5.3 Movistar
5.4 Nextel Argentina
6. Mobile Virtual Network Operators (MVNO)
6.1 Overview
6.2 Nuestro Móvil
6.3 Libre.ar
7. Mobile voice services
7.1 Prepaid
8. Mobile messaging
8.1 Short Message Service (SMS)
9. Mobile broadband
10. Mobile content and applications
10.1 Mobile TV
11. Mobile satellite
12. Forecasts mobile market 2015; 2020
12.1 Scenario 1 higher mobile market growth
12.2 Scenario 2 lower mobile market growth
12.3 Notes on scenario forecasts
13. Related reports
Table 1 Historic - Mobile subscribers and penetration 1998 - 2004
Table 2 Mobile subscribers and penetration 2005 - 2014
Table 3 Historic - Mobile operators' market share 1999 - 2004
Table 4 Mobile operators' market share 1999 - 2013
Table 5 Evolution of mobile ARPU in Argentina major operators 2010 - 2012
Table 6 Claro mobile subscribers 1999 - 2013
Table 7 Personal mobile subscribers 1999 - 2013
Table 8 Movistar mobile subscribers 1999 - 2013
Table 9 Nextel mobile revenue 2012 - 2013
Table 10 Nextel mobile subscribers 2002 - 2013
Table 11 Mobile prepaid/postpaid ratio 2004 - 2013
Table 12 Mobile broadband subscribers and penetration 2008 - 2014
Table 13 Forecast mobile subscribers higher growth scenario 2015; 2020
Table 14 Forecast mobile subscribers lower growth scenario 2015; 2020
Chart 1 Mobile subscribers and penetration 2005 2014
Chart 2 Mobile market share at a glance 2004 - 2013
Exhibit 1 Claro at a glance
Exhibit 2 Telecom Personal at a glance
Exhibit 3 Movistar at a glance

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