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Argentina - Broadband and Broadcasting Market - Overview, Statistics and Forecasts

Argentina - Broadband and Broadcasting Market - Overview, Statistics and Forecasts

In terms of broadband penetration, Argentina ranks third in Latin America after Uruguay and Chile. But economic and political difficulties have had a negative impact on investments, and the high broadband penetration figures hide a less glowing picture: in terms of mean download speed, Argentina ranks 11th in Latin America.

To boost fixed broadband uptake, regulations need to promote competition. The two fixed-line incumbents Telefónica de Argentina and Telecom Argentina dominate the ADSL market, offering similar services and together controlling about 68% of all broadband in the country. The only meaningful competition is cable modem, offered by Grupo Clarín, but political strife has put the company at risk.

A national connectivity plan, dubbed Argentina Conectada', involves the deployment of broadband services and free-to-air digital TV to underserved parts of the country. The plan, launched by the government in October 2010, is to be implemented over five years. State-owned satellite company Arsat is responsible for the project.

Argentina's pay television market is the most mature in Latin America. In fact, Argentina is a world leader in terms of pay TV penetration, with about two homes out of three subscribing to pay TV services. Pay TV households are evenly distributed, with penetration in the major cities only slightly higher than in the rest of the country.

Grupo Clarín's Cablevisión is the country's leading pay TV operator with about 36% of the market; DirecTV is the second largest player, with a 20% share; Supercanal, Telecentro, and Red Intercable have approximately 6% to 7% each; the remaining 25% of the market is shared among small local companies and cooperatives.

This report provides an overview of Argentina's broadband and pay TV markets, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.

Key developments:

TVFuego builds a GPON network; Argentina Conectada requires AR$8 million investment; more than 30 telecom cooperatives awarded pay TV licences; DTT population coverage reaches 80% by early 2014; Telecom Personal launches WiFi service; market developments to early 2014.

Companies covered in this report include:

Telefónica de Argentina, Telecom Argentina, Grupo Clarín, Cablevisión, Claro, VeloCom, Netizen, Phonevision/Omnivision, Telpin, DirecTV, Supercanal, Telecentro, Red Intercable, Arsat, MercadoLibre.

1. Synopsis
2. Broadband access market
2.1 Overview
2.1.1 Broadband statistics
2.1.2 Broadband market analysis
2.1.3 National Broadband Plan
2.2 Broadband players
2.2.1 Overview
2.2.2 Telefónica de Argentina (Speedy)
2.2.3 Telecom Argentina (Arnet)
2.2.4 Cablevisión (FiberTel)
2.3 Cable modems
2.4 Asymmetrical digital subscriber line (ADSL)
2.5 Fibre-to-the-Premise (FttP) networks
2.6 Wireless broadband
2.7 Media convergence
2.7.1 Triple play models
2.7.2 Broadband TV (IPTV)
3. Digital economy
3.1 E-government
3.2 E-education
3.3 E-commerce
3.3.1 Overview of e-commerce in Argentina
3.3.2 MercadoLibre
3.4 Online banking
4. Digital media
5. Broadcasting
5.1 Pay TV overview
5.1.1 Pay TV statistics
5.2 Regulatory issues
5.2.1 Background
5.2.2 Audiovisual Communications Law
5.2.3 Kirchner vs Clarín
5.3 Cable TV
5.3.1 Grupo Clarín
5.3.2 Cablevisión
5.3.3 Cablevisión/Multicanal merger
5.4 Satellite-based digital pay TV developments
5.5 Digital terrestrial TV
6. Forecasts fixed broadband market 2015; 2020
6.1 Scenario 1 higher broadband growth
6.2 Scenario 2 lower broadband growth
6.3 Notes on scenario forecasts
7. Related reports
Table 1 Internet users and user penetration 1996 - 2014
Table 2 Internet users and user penetration 2005 - 2014
Table 3 Fixed broadband subscribers and penetration rates 2001 - 2013
Table 4 Fixed broadband market share by technology 2003-2013
Table 5 TASA broadband subscribers 2001 - 2013
Table 6 Telecom broadband subscribers 2003 - 2013
Table 7 FiberTel broadband subscribers 2003 - 2013
Table 8 Cable modem subscribers and penetration rates 2001 - 2013
Table 9 ADSL subscribers and penetration rates 2001 - 2013
Table 10 Argentina B2C e-commerce spending 2005 - 2013
Table 11 Facebook users and penetration 2008 - 2013
Table 12 Pay TV (cable and satellite) subscribers and penetration rates 1999 - 2013
Table 13 Pay TV operators' market share 2010 - 2012
Table 14 Cablevisión cable TV subscribers 2000 - 2013
Table 15 Forecast broadband subscribers higher growth scenario 2015; 2020
Table 16 Forecast broadband subscribers lower growth scenario 2015; 2020
Chart 1 Internet users and user penetration 2005 2014
Chart 2 Fixed broadband technologies at a glance 2003 - 2013
Chart 3 Broadband market share by provider 2003 - 2013c
Chart 3 Broadband market share at a glance 2003 - 2013
Chart 4 Evolution of pay TV in Argentina 2000 - 2013
Chart 5 Pay TV operators' market share at a glance 2012
Exhibit 1 Grupo Clarín at a glance

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