Argentina - Broadband and Broadcasting Market - Overview, Statistics and Forecasts
In terms of broadband penetration, Argentina ranks third in Latin America after Uruguay and Chile. But economic and political difficulties have had a negative impact on investments, and the high broadband penetration figures hide a less glowing picture: in terms of mean download speed, Argentina ranks 11th in Latin America.
To boost fixed broadband uptake, regulations need to promote competition. The two fixed-line incumbents Telefónica de Argentina and Telecom Argentina dominate the ADSL market, offering similar services and together controlling about 68% of all broadband in the country. The only meaningful competition is cable modem, offered by Grupo Clarín, but political strife has put the company at risk.
A national connectivity plan, dubbed Argentina Conectada', involves the deployment of broadband services and free-to-air digital TV to underserved parts of the country. The plan, launched by the government in October 2010, is to be implemented over five years. State-owned satellite company Arsat is responsible for the project.
Argentina's pay television market is the most mature in Latin America. In fact, Argentina is a world leader in terms of pay TV penetration, with about two homes out of three subscribing to pay TV services. Pay TV households are evenly distributed, with penetration in the major cities only slightly higher than in the rest of the country.
Grupo Clarín's Cablevisión is the country's leading pay TV operator with about 36% of the market; DirecTV is the second largest player, with a 20% share; Supercanal, Telecentro, and Red Intercable have approximately 6% to 7% each; the remaining 25% of the market is shared among small local companies and cooperatives.
This report provides an overview of Argentina's broadband and pay TV markets, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.
TVFuego builds a GPON network; Argentina Conectada requires AR$8 million investment; more than 30 telecom cooperatives awarded pay TV licences; DTT population coverage reaches 80% by early 2014; Telecom Personal launches WiFi service; market developments to early 2014.
Companies covered in this report include:
Telefónica de Argentina, Telecom Argentina, Grupo Clarín, Cablevisión, Claro, VeloCom, Netizen, Phonevision/Omnivision, Telpin, DirecTV, Supercanal, Telecentro, Red Intercable, Arsat, MercadoLibre.