Market Research Logo

Albania - Telecoms, IP Networks, Digital Media and Forecasts

Albania - Telecoms, IP Networks, Digital Media and Forecasts

Number of fixed-lines continues to fall as consumers switch to mobile solutions

Albania's telecom market continues to have room for further development. Penetration in the fixed-line and broadband sectors remains very low by European standards, and there are opportunities for further investment in networks upgrades to help propel the country's economic growth through digital offerings and IP-based technologies and services. On the other hand, poor fixed-line infrastructure has encouraged consumer use of mobile telephony, and now Albania boasts one of the highest mobile penetration rates in Europe.

The country has long sought accession to the European Union (EU) which has benefited its telecoms sector through closer scrutiny of its regulatory regime and through the injection of funding to help modernise infrastructure. Albania signed a Stabilisation and Association Agreement with the EU, which came into force in mid-2009. As part of the EU pre-accession process, Albania has received financial aid to build public institutions and improve cross-border co-operation under the EU's Instrument for Pre-Accession Assistance funding mechanism. Since June 2014 Albania has been recognised as an official candidate for accession to the EU.

Economic background

Albania's economy has enjoyed strong growth in GDP throughout the GFC, albeit from a low base. It has weathered the economic impact resulting from the faltering economies of its main trading partners Italy and Greece. Further growth recovery was evident in 2014.

Broadband market

Future network development has been undertaken to support the growing popularity of broadband services: given the low broadband penetration level, Albania's internet market offers considerable potential, which is in part being met by the two mobile network operators. This has gone far to alleviate poor connectivity in rural areas.

Mobile market

Albania's mobile market has undergone rapid growth due to competition, with four operators including Vodafone, Eagle Mobile, Cosmote's AMC and Plus Communication offering services. Operators are looking to mobile data applications and services to increase ARPU.

Key telecom penetration by service 2014 (e)
Sector | Penetration
Fixed-broadband | 7%
Fixed-line telephony | 9%
Mobile SIM | 175%
(Source: BuddeComm)

Market highlights:

Albtelecom's share of the broadband market continues to be squeezed by competitors;
The reduction in MTRs has reduced the cost of mobile services for consumers.
Following market liberalisation in 2007, several alternative operators now offer services and the market's growth potential has attracted international investment. The low fixed-line penetration has stymied the development of the broadband market yet resulted in the very rapid adoption of mobile phones as the preferred means of telecom services.

Upgrades to the Bari-Durres Cable System, owned by Albtelecom and Telecom Italia Sparkle, from 2.5Gb/s to 20Gb/s will considerably boost Albania's international connectivity and enable consumers to make greater use of IP-data and services.

Most of Albtelecom's DSL subscribers are serviced through an FttN network: regulatory changes are required to enable altnets to have access to this network, which would stimulate broadband connectivity in coming years.

Eagle Mobile merged with Albtelecom in early 2013, enabling the operator to rationalise its fixed-line and mobile offerings.

Data in this report is the latest available at the time of preparation and may not be for the current year.

This report provides a comprehensive overview of trends and developments in Albania's telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors.

Subjects include:

Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Major players, revenues, subscribers, ARPU, MoU;
Internet, VoIP, IPTV;
Mobile voice and data markets;
Broadband (FttH, DSL, cable TV, wireless);
Convergence and digital media;
3G subscriber and mobile ARPU forecasts to 2015;
Broadband market forecasts for selective years to 2020.

Key developments:

Regulator's market data to June 2014; operator data updates; recent market developments.

Companies covered in this report include:

Vodafone Albania, Albtelecom, AMC, Cosmote, Turk Telecom, Primo Communications, Eagle Mobile.

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Albania.

It provides further information on:

Market liberalisation and regulatory issues;
The impact of the global economic crisis;
Telecoms operators privatisation, acquisitions, new licences;
Mobile data market developments in coming years in light of spectrum auctions and new license awards in 2011;
3G developments, regulatory issues and technologies;
Broadband migration to an FttH architecture;
Historical and current subscriber statistics and forecasts;
ARPU statistics and forecasts.

1. Executive summary
2. Key statistics
2.1 Country overview
3. Telecommunications market
3.1 Overview of Albania's telecom market
4. Regulatory environment
4.1 Background
4.2 Regulatory authority
4.2.1 Authority of Electronic and Postal Communications (AKEP)
4.3 Telecom sector liberalisation in Albania
4.3.1 Privatisation
4.3.2 Interconnection
4.3.3 Number Portability (NP)
4.3.4 Tariff rebalancing
4.3.5 Universal Service Obligation (USO)
5. Fixed network operators in Albania
5.1 Albtelecom
5.2 Albania Online/Albanian Fibre Backbone (AFB)/Primo
6. Telecommunications infrastructure
6.1 National telecom network
6.2 International infrastructure
7. Broadband market
7.1 Overview
7.2 Internet society developments
7.3 Albanian National Broadband Network
7.4 Broadband statistics
7.5 ISP market
7.6 Asymmetrical Digital Subscriber Line (ADSL)
7.7 Wireless broadband
7.8 Mobile broadband
8. Digital media
8.1 Overview of broadcasting market
8.2 Cable TV (CATV)
8.3 Satellite-based digital pay TV developments
8.4 Digital Terrestrial TV (DTTV)
8.5 Broadband TV (IPTV)
8.6 Bundled services
9. Mobile communications
9.1 Overview of Albania's mobile market
9.1.1 Mobile statistics
9.2 Regulatory issues
9.2.1 Second digital mobile licence
9.2.2 Third digital mobile licence
9.2.3 Fourth digital mobile licence
9.2.4 3G/UMTS licences
9.2.5 Significant Market Power (SMP)
9.2.6 Mobile Termination Rates
9.2.7 Retail tariff regulation
9.2.8 Mobile Number Portability (MNP)
9.3 Mobile technologies
9.4 Prepaid
9.5 Major mobile operators
9.5.1 Albanian Mobile Communications (AMC)
9.5.2 Vodafone
9.5.3 Eagle Mobile
9.5.4 Mobile Virtual network operators (MVNOs)
9.6 Mobile voice services
9.6.1 Prepaid
9.7 Mobile data services
9.7.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
9.7.2 General Packet Radio Service (GPRS)
9.7.3 Enhanced Data for GSM Evolution (EDGE)
9.7.4 High Speed Packet Access (HSPA)
9.7.5 Long-term Evolution (LTE)
9.7.6 Mobile TV
9.8 Mobile content and applications
10. Forecasts
10.1 Forecasts fixed broadband subscribers 2010 - 2013; 2020
10.1.1 Scenario 1 higher broadband subscriber growth
10.1.2 Scenario 2 lower broadband subscriber growth
10.2 Notes on scenario forecasts
11. Related reports
List of Tables, Charts and Exhibits
Table 1 Country statistics Albania 2014 (e)
Table 2 Telephone network statistics June 2014
Table 3 Internet user statistics 2014 (e)
Table 4 Fixed-line broadband subscriber statistics June 2014
Table 5 Mobile statistics 2014 (e)
Table 6 National telecommunications authority
Table 7 Telecom market revenue 2009 - 2014
Table 8 Telecom market share of revenue by operator 2010 - 2012
Table 9 Revenue by operator 2008 - 2012
Table 10 Telecom investment by sector 2010 - 2012
Table 11 Telecom services penetration by type, with EU average 2011 - 2012
Table 12 Fibre networks by operator 2014
Table 13 Fixed-line and mobile traffic 2002 - 2012
Table 14 Historic - Fixed lines in service and teledensity 1999 - 2004
Table 15 Fixed lines in service and teledensity 2005 - 2014
Table 16 Fixed-broadband market share by operator 2010 - 2014
Table 17 Fixed and mobile broadband market share by operator 2011 - 2012
Table 18 Fixed broadband subscribers by operator 2010 - 2014
Table 19 Fixed and mobile broadband subscribers 2011 - 2014
Table 20 Fixed and mobile broadband penetration (population) 2011 - 2014
Table 21 Internet infrastructure and connectivity 2011 - 2012
Table 22 Broadband subscribers and penetration rates 2007 - 2014
Table 23 Internet users, subscribers and penetration rates 2000 - 2014
Table 24 Mobile internet subscribers by operator via 3G handsets 2011 - 2014
Table 25 Mobile internet subscribers by operator via USB/modem 2011 - 2014
Table 26 Mobile subscriber market share of SIM cards by operator 2009 - 2013
Table 27 Historic - Mobile subscribers and penetration rate 1999 - 2004
Table 28 Mobile subscribers and penetration rate 2005 - 2015
Table 29 Mobile SIM cards by operator 2003 2014
Table 30 Active SMI cards (within three months) 2010 2014
Table 31 Active mobile SIM cards by operator 2010 2014
Table 32 Mobile revenue by operator 2003 2012
Table 33 Total mobile revenue 2010 2014
Table 34 Total mobile traffic 2012 2014
Table 35 Average use of mobile services, active users 2011 2013
Table 36 AMC MTRs 2005 - 2016
Table 37 MTRs 2013 - 2016
Table 38 SMS termination tariffs 2005 - 2011
Table 39 Mobile number portings 2011 - 2012
Table 40 AMC financial data 2005 - 2014
Table 41 AMC ARPU and MOU (historic) 2006 - 2009
Table 42 AMC mobile subscribers 2006 - 2014
Table 43 Vodafone subscribers 2008 - 2014
Table 44 Vodafone prepaid subscribers 2005 - 2014
Table 45 Total GPRS/3G data traffic 2012 - 2014
Table 46 Total SMS messages sent 2002 - 2013
Table 47 Total MMS messages sent 2010 - 2012
Table 48 GPRS/EDGE subscribers by operator 2010 2011
Table 49 GPRS/EDGE subscribers 2010 2013
Table 50 Forecast fixed broadband subscribers higher growth scenario 2010 - 2013; 2020
Table 51 Forecast fixed broadband subscribers lower growth scenario 2010 - 2013; 2020
Chart 1 Revenue by operator 2008 2012
Chart 2 Fixed lines in service by operator 2003 2014
Chart 3 Mobile subscribers and penetration rate 2001 2015
Chart 4 Mobile SIM cards by operator 2003 2014
Chart 5 Mobile revenue by operator 2003 2012
Chart 6 AMC financial data 2005 2014

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report