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2007 African - Mobile Communications and Mobile Data Markets


Attention: There is an updated edition available for this report.

This annual report offers a wealth of information on the mobile communications and mobile data markets in 34 African countries. Subjects covered include:

  • Mobile statistics, trends, analysis;
  • Government policies and regulatory issues;
  • Major mobile operators;
  • Mobile technologies - GSM, CDMA, 3G;
  • Fixed-mobile convergence;
  • Prepaid;
  • Mobile data services - SMS, MMS, WAP, GPRS, EDGE, 3G;
  • Mobile satellite services;
  • Location-based services;
  • M-commerce, mobile banking.


Executive Summary

Mobile phones represent around 90% of all telephone lines in Africa. The continent’s mobile market as a whole is still consistently growing at around 50 to 60% every year, but the number of countries with triple-digit annual growth has decreased significantly. The subscriber growth curves are beginning to flatten in the continent’s more mature markets, forcing operators to compete more aggressively on price, quality of service and by introducing new services. However, enormous further potential remains, with market penetration standing at little more than 20%.

Newly introduced converged licensing regimes have increased the competitive pressure in a number of key markets but also allow the mobile operators to branch out into new service segments.

Due to Africa’s poor fixed-line infrastructure, the mobile networks are beginning to play an increasing role in Internet service provision as well, following the launch of 3G services in a number of markets - a welcome new revenue stream in an almost entirely prepaid environment of low ARPU levels.

Mobile banking is another emerging key trend in a market where only a small percentage of the population has access to bank accounts.

Africa’s mobile network operators have built up a level of market power with their superior national coverage and large subscriber bases to the extent that they have been called "the new incumbents".

Key highlights:
Mobile market forecasts to 2010 and 2015 for 16 African countries;
Converged licensing regimes increase competition in the mobile sector;
Record prices are being paid for investments in African mobile operations;
Foreign investors, mainly from Europe, the Middle East and South Africa continue to expand their footprints in the region;
Third Generation (3G) mobile is gaining a foothold in Africa;
Mobile network operators are pushing fixed-mobile and Internet convergence;
Wireless and mobile broadband is overtaking ADSL;
The Democratic Republic of Congo is set to become the world’s first entirely wireless country, with virtually no fixed-line network left;
A number of countries in the region have taken a world lead role by abolishing international mobile roaming surcharges;
South Africa, the continent’s biggest mobile market, is approaching saturation;
Nigeria is set to take over as the biggest mobile market, but its growth curve is also beginning to flatten, while US$2 billion in investments continue to flow into its telecommunications market every year;
Mobile data revenue close to 10% of total in South Africa;
Libya’s mobile market penetration has skyrocketed from one of the lowest in Africa to one of the highest within only two years.
Mobile subscribers and penetration in Libya - 1998 - 2006

Year Subscribers Penetration
1998 20,000 0.34%
1999 28,000 0.51%
2000 39,800 0.71%
2001 50,000 0.89%
2002 70,000 1.3%
2003 127,000 2.3%
2004 320,000 5.6%
2005 877,700 15%
2006 4,015,000 67%

(Source: BuddeComm based on industry data)

1. FORECASTS
1.1 Mobile market forecasts
1.1.1 Notes on scenario forecasts
1.1.2 Algeria forecasts - mobile services
1.1.3 Angola forecasts - mobile services
1.1.4 Benin forecasts - mobile services
1.1.5 Cameroon forecasts - mobile services
1.1.6 Egypt forecasts - mobile services
1.1.7 Ethiopia forecasts - mobile services
1.1.8 Gabon forecasts - mobile services
1.1.9 Ghana forecasts - mobile services
1.1.10 Kenya forecasts - mobile services
1.1.11 Madagascar forecasts - mobile services
1.1.12 Morocco forecasts - mobile services
1.1.13 Nigeria forecasts - mobile services
1.1.14 Rwanda forecasts - mobile services
1.1.15 Senegal forecasts - mobile services
1.1.16 South Africa forecasts - mobile services
1.1.17 Swaziland forecasts - mobile services
2. OVERVIEW OF THE MOBILE COMMUNICATIONS AND MOBILE DATA MARKETS
2.1 Analysis of Africa’s mobile market
2.1.1 The impact of mobile phones in Africa
2.1.2 Statistical analysis
2.1.3 More mobiles than fixed lines
2.1.4 Average Revenue per User (ARPU)
2.1.5 Churn
2.2 Mobile technologies
2.2.1 Analogue
2.2.2 Digital
2.2.3 Third Generation mobile (3G)
2.3 Fixed-mobile convergence
2.3.1 Wireless Local Loop (WLL)
2.3.2 Converged licensing regimes
2.4 Pan-African mobile operators
2.5 Mobile Virtual Network Operators (MVNO)
2.6 Mobile voice services
2.6.1 Prepaid cards
2.6.2 Community phones
2.7 Mobile data services
2.7.1 Overview
2.7.2 Short Message Service (SMS)
2.7.3 Multimedia Messaging Service (MMS)
2.7.4 General Packet Radio Service (GPRS)
2.7.5 Enhanced Data Rates for GSM Evolution (EDGE)
2.7.6 Third Generation mobile (3G)
2.7.7 Evolution-Data Optimized (EV-DO)
2.8 Mobile banking
2.9 Satellite mobile
2.9.1 Globalstar
2.9.2 Inmarsat
2.9.3 Iridium
2.9.4 Thuraya
3. ALGERIA
3.1 Overview of Algeria’s mobile market
3.1.1 Mobile statistics
3.2 Mobile technologies
3.2.1 Third Generation (3G) mobile systems
3.3 Major mobile operators
3.3.1 Algerie Telecom (Mobilis)
3.3.2 Orascom Telecom Algerie (Djezzy)
3.3.3 Wataniya Telecom (Nedjma)
3.4 Mobile voice services
3.4.1 Satellite mobile
4. ANGOLA
4.1 Overview of Angola’s mobile market
4.1.1 Mobile statistics
4.2 Mobile technologies
4.2.1 Third Generation (3G) mobile systems
4.3 Major mobile operators
4.3.1 Angola Telecom (Movicel)
4.3.2 Unitel
4.4 Mobile voice services
4.4.1 Satellite mobile
5. BENIN
5.1 Overview of Benin’s mobile market
5.1.1 Mobile statistics
5.2 Major mobile operators
5.2.1 Libercom
5.2.2 Telecel Benin (Moov)
5.2.3 Spacetel-Benin (Areeba, MTN)
5.2.4 Bell Benin Communications
5.3 Satellite mobile
6. BOTSWANA
6.1 Overview of Botswana’s mobile market
6.1.1 Mobile statistics
6.2 Regulatory issues
6.2.1 Interconnection
6.3 Major mobile operators
6.3.1 Mascom Wireless
6.3.2 Orange (Botswana) Pty Ltd
6.4 Mobile content
6.4.1 Mobile banking
7. BURKINA FASO
7.1 Overview of Burkina Faso’s mobile market
7.1.1 Mobile statistics
7.2 Major mobile operators
7.2.1 Onatel (Telmob)
7.2.2 Celtel Burkina
7.2.3 Telecel Faso
8. CAMEROON
8.1 Overview of Cameroon’s mobile market
8.1.1 Mobile statistics
8.2 Major mobile operators
8.2.1 MTN Cameroon Ltd
8.2.2 Orange CM
8.3 Mobile voice services
8.3.1 Satellite mobile
9. CHAD
9.1 Overview of Chad’s mobile market
9.1.1 Mobile statistics
9.2 Major mobile operators
9.2.1 Celtel Tchad
9.2.2 Millicom Chad (Tigo)
9.2.3 Tchad Mobile
9.3 Mobile voice services
9.3.1 Satellite mobile
10. CÔTE D’IVOIRE
10.1 Overview of Côte d’Ivoire’s mobile market
10.1.1 Mobile statistics
10.2 Major mobile operators
10.2.1 MTN Côte d’Ivoire
10.2.2 Orange CI
10.2.3 Moov
10.2.4 Comium Mobile
10.3 CORA de Comstar and Aircomm CI
11. DEMOCRATIC REPUBLIC OF CONGO
11.1 Overview of DRC’s mobile market
11.1.1 Mobile statistics
11.1.2 GSM licence conditions
11.2 Major mobile operators
11.2.1 Vodacom Congo (Congo-GSM)
11.2.2 Celtel DRC
11.2.3 CCT
11.2.4 Millicom (Tigo)
11.2.5 Supercell
12. EGYPT
12.1 Overview of Egypt’s mobile market
12.1.1 Telecom Egypt’s mobile deal
12.1.2 Mobile statistics
12.2 Regulatory issues
12.2.1 Tariff structure
12.2.2 Mobile Number Portability (MNP)
12.3 Mobile technologies
12.3.1 3G
12.4 Major mobile operators
12.4.1 MobiNil (Egyptian Company for Mobile Services)
12.4.2 Vodafone Egypt
12.4.3 Third mobile licence
12.5 Mobile voice services
12.5.1 Prepaid services
12.5.2 Satellite mobile
12.6 Mobile data services
12.6.1 Short Message Service (SMS)
12.6.2 Multimedia Messaging Service (MMS)
12.6.3 Wireless Application Protocol (WAP)
12.6.4 GPRS and EDGE
12.6.5 Mobile TV
12.7 ARPU and AUPU
13. ETHIOPIA
13.1 Overview of Ethiopia’s mobile market
13.1.1 Mobile statistics
13.2 Major mobile operator
13.2.1 Ethio-Mobile
13.3 Mobile voice services
13.3.1 Satellite mobile
14. GABON
14.1 Overview of Gabon’s mobile market
14.1.1 Mobile statistics
14.2 Major mobile operators
14.2.1 Celtel Gabon
14.2.2 Libertis
14.2.3 Télécel Gabon (Moov)
14.3 Mobile voice services
14.3.1 Prepaid cards
15. GAMBIA
15.1 Overview of Gambia’s mobile market
15.1.1 Mobile statistics
15.2 Major mobile operators
15.2.1 Gambia Telecommunications Cellular Company Ltd (Gamcel)
15.2.2 Africell (Gambia) Ltd
15.2.3 Third and fourth mobile licence
15.3 Mobile data services
16. GHANA
16.1 Overview of Ghana’s mobile market
16.1.1 Mobile statistics
16.2 Regulatory issues
16.2.1 Mobile Number Portability (MNP)
16.3 Mobile technologies
16.3.1 Third Generation mobile (3G)
16.3.2 Interconnect
16.4 Major mobile operators
16.4.1 Ghana Telecom (OneTouch)
16.4.2 Kasapa (formerly CelTel)
16.4.3 Millicom Ghana (Mobitel, Tigo)
16.4.4 ScanCom (Spacefon Areeba)
16.5 Mobile voice services
16.5.1 Prepaid cards
16.5.2 Satellite mobile
16.6 Mobile data services
16.6.1 Short Message Service (SMS)
16.6.2 GPRS and EDGE
16.6.3 Mobile banking
16.6.4 Mobile TV
17. KENYA
17.1 Overview of Kenya’s mobile market
17.1.1 Mobile statistics
17.1.2 Third mobile network licence
17.1.3 Fourth and fifth mobile licence: The SNO and Telkom?
17.2 Regulatory issues
17.2.1 Interconnection and tariffs
17.2.2 International gateways
17.2.3 Mobile Number Portability (MNP)
17.2.4 Quality of Service (QoS) control
17.3 Mobile technologies
17.3.1 3G
17.4 Major mobile operators
17.4.1 Celtel (formerly KenCell)
17.4.2 Safaricom Ltd
17.5 Mobile voice services
17.5.1 Prepaid cards
17.5.2 Special regional tariffs
17.5.3 International roaming
17.5.4 VoIP
17.5.5 Flashback
17.5.6 GSM community phones
17.5.7 Satellite mobile
17.6 Mobile data services
17.6.1 Short Message Service (SMS)
17.6.2 Multimedia Messaging Service (MMS)
17.6.3 General Packet Radio Service (GPRS)
17.6.4 Enhanced Data for GSM Evolution (EDGE)
17.6.5 Mobile Internet
17.6.6 M-payment
18. LESOTHO
18.1 Overview of Lesotho’s mobile market
18.1.1 Mobile statistics
18.2 Major mobile operators
18.2.1 Vodacom Lesotho
18.2.2 Econet Ezi-Cel
19. LIBYA
19.1 Overview of Libya’s mobile market
19.1.1 Mobile statistics
19.2 Mobile technologies
19.2.1 Third Generation (3G)
19.3 Major mobile operators
19.3.1 El-Madar
19.3.2 Libyana
19.4 Mobile voice services
19.4.1 Satellite mobile
20. MADAGASCAR
20.1 Overview of Madagascar’s mobile market
20.1.1 Mobile statistics
20.2 Major mobile operators
20.2.1 Celtel (formerly Madacom)
20.2.2 Orange Madagascar (formerly SMM)
20.2.3 Telma Mobile
21. MALAWI
21.1 Overview of Malawi’s mobile market
21.1.1 Mobile statistics
21.2 Major mobile operators
21.2.1 Telekom Networks Malawi Ltd
21.2.2 Celtel Malawi
21.2.3 Third mobile licence
22. MAURITIUS
22.1 Overview of the Mauritian mobile market
22.1.1 Mobile statistics
22.2 Mobile technologies
22.2.1 Third Generation mobile (3G)
22.3 Major mobile operators
22.3.1 Cellplus
22.3.2 Emtel
22.3.3 Mahanagar
23. MOROCCO
23.1 Overview of Morocco’s mobile market
23.1.1 Mobile statistics
23.2 Mobile technologies
23.2.1 Third Generation (3G)
23.3 Major mobile operators
23.3.1 Maroc Telecom (IAM)
23.3.2 Medi Telecom
23.4 Mobile voice services
23.4.1 Satellite mobile
24. MOZAMBIQUE
24.1 Overview of Mozambique’s mobile market
24.1.1 Mobile statistics
24.2 Major mobile operators
24.2.1 mCel
24.2.2 Vodacom Mozambique
24.3 Third mobile licence
24.4 3G
25. NAMIBIA
25.1 Overview of Namibia’s mobile market
25.1.1 Mobile statistics
25.2 Mobile technologies
25.2.1 Third Generation (3G)
25.3 Major mobile operators
25.3.1 MTC
25.3.2 Cell One (PowerCom)
25.4 Mobile voice services
25.4.1 Satellite mobile
25.5 Mobile content and applications
25.5.1 Mobile banking
26. NIGERIA
26.1 Overview of Nigeria’s mobile market
26.1.1 Market analysis - 2007
26.1.2 Mobile statistics
26.1.3 Poor quality of service
26.1.4 Mobile tariffs
26.2 Regulatory issues
26.2.1 Interconnect
26.2.2 International gateways
26.2.3 Per-second billing (PSB)
26.2.4 Unified licensing regime brings new competition
26.3 Mobile technologies
26.3.1 Third Generation (3G) mobile
26.4 Major mobile operators
26.4.1 Celtel Nigeria (formerly V-Mobile and Econet Wireless Nigeria)
26.4.2 MTN Nigeria
26.4.3 M-Tel
26.4.4 Globacom
26.4.5 Jigawa State regional GSM network
26.5 Mobile voice services
26.5.1 Satellite mobile
26.6 Mobile data services
26.6.1 Wireless Application Protocol (WAP)
26.6.2 Mobile banking
27. RWANDA
27.1 Overview of Rwanda’s mobile market
27.1.1 Mobile statistics
27.2 Major mobile operators
27.2.1 MTN Rwanda
27.2.2 Terracom Mobile
27.3 Mobile content and applications
27.3.1 Mobile banking
27.3.2 M-payment
28. SENEGAL
28.1 Overview of Senegal’s mobile market
28.1.1 Mobile statistics
28.2 Regulatory issues
28.2.1 Third mobile licence
28.2.2 Per second billing (PSB)
28.3 Major mobile operators
28.3.1 Sonatel Mobiles (Orange)
28.3.2 Sentel GSM (Tigo)
28.4 Mobile data services
28.4.1 General Packet Radio Service (GPRS)
28.4.2 Multimedia Messaging Service (MMS)
28.4.3 Unstructured Supplementary Service Data (USSD)
28.5 Mobile content and applications
28.5.1 Manobi’s GIS system
29. SOUTH AFRICA
29.1 Overview of South Africa’s mobile market
29.1.1 Mobile statistics
29.1.2 Liberalisation and licence obligations
29.1.3 Community service telephones (CST)
29.2 Regulatory issues
29.2.1 Interconnection
29.2.2 Fees and obligations for 1800MHz spectrum
29.2.3 Registration of personal details
29.2.4 Mobile Number Portability (MNP)
29.2.5 International gateways
29.3 Mobile technologies
29.3.1 Third Generation (3G)
29.3.2 Mobile handsets
29.3.3 Fixed-mobile convergence
29.4 Major mobile operators
29.4.1 Vodacom South Africa
29.4.2 MTN South Africa
29.4.3 Cell C
29.5 Mobile voice services
29.5.1 Satellite mobile
29.6 Mobile data services
29.6.1 SMS
29.6.2 MXit
29.6.3 MMS
29.6.4 Wireless Application Protocol (WAP)
29.6.5 General Packet Radio Service (GPRS)
29.6.6 Enhanced Data Rates for GSM Evolution (EDGE)
29.6.7 BlackBerry
29.6.8 Mobile TV
29.7 Mobile content and applications
29.7.1 Push-to-Talk
29.7.2 Manobi
29.7.3 M-commerce
30. SUDAN
30.1 Overview of Sudan’s mobile market
30.1.1 Mobile statistics
30.2 Major mobile operators
30.2.1 Mobitel (Celtel/Zain)
30.2.2 Bashair Telecom (Investcom/Areeba, MTN)
30.3 Mobile voice services
30.3.1 Satellite mobile
31. SWAZILAND
31.1 Overview of Swaziland’s mobile market
31.1.1 Mobile statistics
31.2 Major mobile operator
31.2.1 MTN Swaziland Ltd
31.2.2 ARPU analysis
32. TANZANIA
32.1 Overview of Tanzania’s mobile market
32.1.1 Mobile statistics
32.2 Mobile technologies
32.2.1 Third-Generation (3G) mobile and WiMAX
32.3 Major mobile operators
32.3.1 Celtel Tanzania
32.3.2 MIC Tanzania Ltd (Mobitel, Tigo)
32.3.3 Vodacom Tanzania Ltd
32.3.4 Zantel
32.4 Mobile voice services
32.4.1 Special regional tariffs
32.4.2 Free international roaming
33. TUNISIA
33.1 Overview of Tunisia’s mobile market
33.1.1 Mobile statistics
33.2 Mobile technologies
33.2.1 Third Generation (3G)
33.3 Major mobile operators
33.3.1 Tunisie Telecom (Tunicell)
33.3.2 Orascom Telecom Tunisia (Tunisiana)
33.4 Mobile voice services
33.4.1 Satellite mobile
34. UGANDA
34.1 Overview of Uganda’s mobile market
34.1.1 Mobile statistics
34.1.2 Fourth and fifth mobile licence
34.2 Major mobile operators
34.2.1 MTN Uganda
34.2.2 Celtel Uganda
34.2.3 UTL Telecel
34.3 Mobile voice services
34.3.1 Satellite mobile
34.4 Mobile data services
34.4.1 Per second billing
34.4.2 Short Message Service (SMS)
34.4.3 GPRS and EDGE
34.4.4 Multimedia Messaging Service (MMS)
34.4.5 Free international roaming
35. ZAMBIA
35.1 Overview of Zambia’s mobile market
35.1.1 Mobile statistics
35.2 Major mobile operators
35.2.1 Celtel Zambia (Zamcell)
35.2.2 MTN Zambia (formerly Telecel)
35.2.3 Zamtel (CellZ)
35.3 Mobile voice services
35.3.1 Satellite mobile
36. ZIMBABWE
36.1 Overview of Zimbabwe’s mobile market
36.1.1 Mobile statistics
36.2 Mobile technologies
36.2.1 Third Generation (3G)
36.3 Major mobile operators
36.3.1 Econet Wireless Zimbabwe
36.3.2 NetOne
36.3.3 Telecel Zimbabwe
36.4 Mobile voice services
36.4.1 Satellite mobile
37. GLOSSARY OF ABBREVIATIONS


LIST OF EXHIBITS


Exhibit 1 - Countries with more than one mobile network operator - 2007
Exhibit 2 - Vodafone Egypt lists on Cairo and Alexandria Stock Exchange
Exhibit 3 - An analysis of Egypt’s third mobile licence valuation
Exhibit 4 - Texting elephants
Exhibit 5 - Ownership battle - from EWN to Vee Networks to V-Mobile to Celtel
Exhibit 6 - Spotlight on Vodacom GSM community phones
Exhibit 7 - Vodacom’s in and out of Zambia


List of Tables


Table 1 - Forecast mobile subscriber growth Algeria - 2010; 2015
Table 2 - Forecast mobile subscriber growth Angola - 2010; 2015
Table 3 - Forecast mobile subscriber growth Benin - 2010; 2015
Table 4 - Forecast mobile subscriber growth Cameroon - 2010; 2015
Table 5 - Forecast mobile subscriber growth Egypt - 2010; 2015
Table 6 - Forecast mobile subscriber growth Ethiopia - 2010; 2015
Table 7 - Forecast mobile subscriber growth Gabon - 2010; 2015
Table 8 - Forecast mobile subscriber growth Ghana - 2010; 2015
Table 9 - Forecast mobile subscriber growth Kenya - 2010; 2015
Table 10 - Forecast mobile subscriber growth Madagascar - 2010; 2015
Table 11 - Forecast mobile subscriber growth Morocco - 2010; 2015
Table 12 - Forecast mobile subscriber growth Nigeria - 2010; 2015
Table 13 - Forecast mobile subscriber growth Rwanda - 2010; 2015
Table 14 - Forecast mobile subscriber growth Senegal - 2010; 2015
Table 15 - Forecast mobile subscriber growth South Africa - 2010; 2015
Table 16 - Forecast mobile subscriber growth Swaziland - 2010; 2015
Table 17 - Top 10 countries - mobile subscribers - by annual growth - 2006
Table 18 - African mobile subscribers, annual growth and penetration - 1998 - 2006
Table 19 - Top 10 African countries by subscribers - 2006
Table 20 - Mobile statistics in Algeria - 2006
Table 21 - Mobile operators, technology, subscribers and annual growth in Algeria - 2006
Table 22 - Mobile subscribers and penetration in Algeria - 1995 - 2006
Table 23 - Mobile statistics in Angola - 2006
Table 24 - Mobile operators, technology, subscribers and annual growth in Angola - 2006
Table 25 - Mobile subscribers and penetration in Angola - 1995 - 2006
Table 26 - Mobile statistics in Benin - 2006
Table 27 - Mobile operators, technology, subscribers and annual growth in Benin - 2006
Table 28 - Mobile subscribers and penetration in Benin - 1995 - 2006
Table 29 - Mobile statistics in Botswana - 2006
Table 30 - Mobile operators, technology, subscribers and annual growth in Botswana - 2006
Table 31 - Mobile subscribers and penetration in Botswana - 1998 - 2006
Table 32 - Mobile statistics in Burkina Faso - 2006
Table 33 - Mobile operators, technology, subscribers and annual growth in Burkina Faso - 2006
Table 34 - Mobile subscribers and penetration in Burkina Faso - 1996 - 2006
Table 35 - Mobile statistics in Cameroon - 2006
Table 36 - Mobile operators, technology, subscribers and market share in Cameroon - 2006
Table 37 - Mobile subscribers and penetration in Cameroon - 1995 - 2006
Table 38 - Mobile statistics in Chad - 2006
Table 39 - Mobile operators, technology, subscribers and annual growth in Chad - 2006
Table 40 - Mobile statistics in Cote d’Ivoire - 2006
Table 41 - Mobile operators, technology, subscribers and annual growth in Cote d’Ivoire - 2006
Table 42 - Mobile subscribers and penetration in Cote d’Ivoire - 1996 - 2006
Table 43 - Mobile statistics in Democratic Republic of Congo - 2006
Table 44 - Mobile operators, technology, subscribers and annual growth in Democratic Republic of Congo - 2006
Table 45 - Mobile subscribers and penetration in Democratic Republic of Congo - 1996 - 2006
Table 46 - Mobile statistics in Egypt - March 2007
Table 47 - Mobile subscribers,

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