Wild Bird Products: U.S. Pet Market Trends and Opportunities
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Natural has become an overarching trend shaping all pet products and has certainly made a powerful impact on the bird products market as well. The language supporting natural ingredients and materials now pervades marketing material through all segments, but is particularly noticeable in the food and treats and toys segments.A second strong trend in the bird category (and certainly not unique in pet products overall) is the marketers’ emphasis on products made in the U.S.
A third trend—this one bird-specific—is the growing interest in chickens as pets and the number of people keeping backyard coops. A number of companion bird marketers have embraced this new trend and are now offering products for this sub-category along with foods and cages for the more traditional companion birds such as budgies, canaries, and parrots.
These are among the key market trends Packaged Facts researches in Wild Bird Products: U.S. Pet Market Trends and Opportunities.The report provides an in-depth analysis of the sale of products and foods designed for all wild bird species through all channels in the U.S. market,focusing on the key segments driving the market and highlighting sales trends.The report covers sales of commercially packaged seeds, nuts, and seed blends,suet and nectar, and non-food products such as feeders, houses, and baths,discussing the top marketers in each segment. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.
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