Wild Bird Products: U.S. Pet Market Trends and Opportunities

Wild Bird Products: U.S. Pet Market Trends and Opportunities


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Natural has become an overarching trend shaping all pet products and has certainly made a powerful impact on the bird products market as well. The language supporting natural ingredients and materials now pervades marketing material through all segments, but is particularly noticeable in the food and treats and toys segments.A second strong trend in the bird category (and certainly not unique in pet products overall) is the marketers’ emphasis on products made in the U.S.

A third trend—this one bird-specific—is the growing interest in chickens as pets and the number of people keeping backyard coops. A number of companion bird marketers have embraced this new trend and are now offering products for this sub-category along with foods and cages for the more traditional companion birds such as budgies, canaries, and parrots.

These are among the key market trends Packaged Facts researches in Wild Bird Products: U.S. Pet Market Trends and Opportunities.The report provides an in-depth analysis of the sale of products and foods designed for all wild bird species through all channels in the U.S. market,focusing on the key segments driving the market and highlighting sales trends.The report covers sales of commercially packaged seeds, nuts, and seed blends,suet and nectar, and non-food products such as feeders, houses, and baths,discussing the top marketers in each segment. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.



  • Executive Summary
    • The Market
    • The Marketers
    • The Products
    • The Consumer
    • Sales Growth Opportunities
      • Half of Consumers Purchasing Wild Bird Foods Plan Shopping in Single Channel
      • Opportunity: People More Likely to Feed Birds as They Age
      • Pet Owners More Likely to Feed Wild Birds
      • Pre-Packaged Wild Bird Foods
  • Wild Bird Products
    • Chapter Highlights
    • The Market
      • Table U.S. Retail Sales of Wild Bird Products: 2016 vs. 2017 vs. 2021 (dollars in millions)
      • Wild Bird Product Market by Category
        • Table Wild Bird Product Sales by Segment, 2016–2017 (dollars in millions and percent)
      • Annual Consumer Spending
      • Wild Bird Product Channel Mix Unique in Pet Product Sales
      • Opportunity: Half of Consumers Purchasing Wild Bird Foods Plan Shopping in Single Channel
      • High Frequency of Feeding Dictates Larger Packaging Sizes
      • Wild Bird Food Sales by Region
        • Table U.S. Retail Sales of Wild Foods by Census Region, 2016 (percent)
    • The Marketers
      • Top Marketers in Mass Markets
      • Private Label Wild Bird Foods Are Extremely Popular
    • The Products
      • Seed and Nut Mixes
      • Suet and Nectars
      • Bird Feeders and Nests
    • The Consumer
      • Wild Bird Feeding and Watching Trends
        • Table Trends in Wild Bird Feeding and Watching around the Home, 2001–2016 (000 population and percent)
      • Opportunity: People More Likely to Feed Birds as They Age
        • Table Key Demographics of Those Who Feed Wild Birds, 2016 (000 population, percent, and index)
      • Most People Feed Birds at Home
      • Opportunity: Pet Owners Are More Likely to Feed Wild Birds
      • Opportunity: Pre-Packaged Wild Bird Foods
      • Rural Dwellers More Likely to Feed Wild Birds
      • Bird Feeding by Region

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