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The U.S. Market for Weight Loss Products and Trends: Moving from Low-Carb to Low-Sugar and Low-Glycemic, 2nd Edition

Judging by retail sales and new product trends in 2004 and 2005, the low-carb bubble appears to have burst, and marketers are scrambling to identify the “next big thing” in weight loss. The U.S. Market for Weight-Loss Products and Trends: Moving From Low-Carb to Low-Sugar and Low-Glycemic, a revised and updated Packaged Facts report, examines emerging trends in the U.S. market for weight-loss foods and beverages, where low-carb has begun to yield ground to other key “Lows,” from low-fat to low-sugar and low-glycemic, in a variety of important product categories. It also surveys recent developments in weight-loss-related food ingredients (including artificial sweeteners), current government nutritional guidelines and product regulation, and the evolution of leading diet plans such as Atkins and Weight Watchers, exploring in detail how the weight-loss market is moving from an emphasis on narrowly defined “trend” diets (such as low-carb) towards an approach that integrates weight loss with overall good health.

Using Information Resources, Inc. (IRI) data, the report quantifies sales of weight-loss foods and beverages for 2001-2005 in five core categories: Frozen Dinners & Entrees, Desserts, Food Bars, Meal Replacement Liquids & Powders, and Diet Candy. These key market segments are also compared and contrasted with standout weight-loss products in a variety of “trend” categories, ranging from baked goods and cereal to condiments and beer. The market is also quantified through custom-tabulated Productscan reports that analyze weight-loss-related package tag trends across all food and beverage categories. Sales are projected through 2010, based on an examination of current and coming trends that offer new growth opportunities in key food and beverage categories.

Also provided are profiles of leading weight-loss food and beverage marketers such as Atkins Nutritionals, H.J. Heinz Co. (Weight Watchers), Nestle (Stouffer's Lean Cuisine), and Slim-Fast Foods Co., as well as mainstream marketers who are moving more heavily into the weight-loss realm, including Dreyers Grand Ice Cream, Inc. and General Mills, Inc. Demographic profiles of key consumer demographic groups are also included, based custom tabulations of Spring 2005 Simmons Market Research Bureau data.

Report Methodology
The information in The U.S. Market for Weight-Loss Products and Trends: Moving from Low-Carb to Low-Sugar and Low-Glycemic based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for Spring 2005.

What You’ll Get in this Report
The U.S. Market for Weight-Loss Products and Trends: Moving from Low-Carb to Low-Sugar and Low-Glycemic makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Weight-Loss Products and Trends: Moving from Low-Carb to Low-Sugar and Low-Glycemic offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer for weight loss products, and the behaviors and attitudes that motivate such purchases
  • The Products
  • Trends and Opportunities

    Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

    How You Will Benefit from this Report
    If your company is already competing in the weight loss industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for weight loss products and the trends that affect them, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the weight loss consumer based on Simmons data.

This report will help:

  • Marketing Managers
    identify market opportunities and develop targeted promotion plans for weight loss foods and beverages.
  • Research and development
    professionals stay on top of competitor initiatives and explore demand for weight loss foods and beverages.
  • Advertising agencies
    working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives
    understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians
    provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope and Methodology
      • Scope of Report
      • Report Methodology
      • Weight-Loss Eating and Product Trends 2004: Comparison and Review
    • The Market
      • U.S. Retail Sales of Weight-Loss Products
      • Sales of Weight-Loss Products in Core Categories
      • Market Share by Category
      • Supermarkets Garner Half of Total Retail Sales
      • Weight Loss Central to General Health Initiatives
    • Competitive & Market Share Trends
      • Overall Marketer Rankings by 2004–2005 Sales Gains
      • Nestlé Maintains Leadership But Loses Share in Frozen Dinners
      • Silhouette Boosts Dreyer's in Desserts, But Breyers Also Makes Strides
      • Slim-Fast Close to Losing Food Bar Crown
      • Russell Stover Still on Top in Candy, But Others Gaining Ground
      • Few Bright Spots in Meal Replacements
    • Marketing & New Product Trends
      • Premium Brands Go for More "Lows"
      • Changing Diet Trends Prompt Rebranding Efforts
      • Folding Weight-Loss into General Health
      • Advertising Expenditures for Weight-Loss Products
      • Low-Carb Introductions Fall Hard and Fast
    • The Consumer
      • 25% of Adults Are Dieting
      • 18% Count Calories
      • The Guilt Factor
      • Dairy Products Lead in Low-Fat
    • Looking Ahead
      • Trends and Opportunities
  • Chapter Introduction - Highlights
  • Introduction
    • Overview of U.S. Weight-Loss Trends
      • The Post-Low-Carb Landscape
      • Overweight/Obesity Trends and Statistics
      • Government Guidelines & Regulation
      • Substitutes and Reformulation: Reaching New "Lows"
      • Diet and Weight-Loss Plans
  • Chapter The Market - Highlights
  • The Market
    • Market Size and Composition
      • U.S. Retail Sales of Weight-Loss Products
        • Table U.S. Retail Sales of Weight-Loss Products, 2001-2005 (in millions of dollars)
      • Sales of Weight-Loss Products in Core Categories
        • Table IRI-Tracked Sales of Core Weight-Loss Products, 2001-2005 (in millions of dollars)
      • Frozen Dinners & Entrees
        • Table IRI-Tracked Sales of Weight-Loss Frozen Dinners & Entrees, 2001-2005 (in millions of dollars)
      • Desserts
        • Table IRI-Tracked Sales of Weight-Loss Desserts, 2001-2005 (in millions of dollars)
      • Food Bars
        • Table IRI-Tracked Sales of Weight-Loss Food Bars, 2001-2005 (in millions of dollars)
      • Meal Replacement Liquids & Powders
        • Table IRI-Tracked Sales of Weight-Loss Meal Replacement Liquids & Powders, 2001-2005 (in millions of dollars)
      • Diet Candy
        • Table IRI-Tracked Sales of Weight-Loss Diet Candy, 2001-2005 (in millions of dollars)
      • Market Share by Category
        • Table Share of U.S. Mass-Market Sales of Weight-Loss Products by Category, 2001 vs. 2005 (percent)
      • Supermarkets Garner Half of Total Retail Sales
    • Market Growth Factors and Forecasts
      • Weight Loss Is Central to General Health Initiatives
      • Diet Leaders Loosen Restrictive Plans
      • Diverse Weight-Loss Tactics in Multiple Categories
      • Ingredient, Formulation, and Marketing Innovation
    • Projected Market Growth
      • Projected Total U.S. Retail Sales of Weight-Loss Foods and Beverages, 2005–2010
        • Table Projected U.S. Retail Sales of Weight-Loss Products, 2005-2010 (in millions of dollars)
      • Weight-Loss Desserts Set the Pace
      • Projected U.S. Retail Sales of Weight-Loss Products by Category, 2005–2010
        • Table Projected U.S. Retail Sales of Weight-Loss Products by Category, 2005-2010 (in millions of dollars)
  • Chapter Competitive & Market Share Trends - Highlights
  • Competitive & Market Share Trends
    • Marketer and Brand Share and Sales Trends
      • Methodology for Estimates
      • Overall Marketer Rankings by 2004–2005 Sales Gains
      • Nestlé Maintains Leadership But Loses Share in Frozen Dinners
      • Silhouette Boosts Dreyer's in Desserts, But Breyers Also Makes Strides
      • Slim-Fast Close to Losing Food Bar Crown
      • Russell Stover Still on Top in Candy, But Others Gaining Ground
      • Few Bright Spots in Meal Replacements
      • Sales of Weight-Loss Products in Trend Categories
        • Table Top Marketers in Core Weight-Loss Categories by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Brands in Core Weight-Loss Categories by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Marketers of Weight-Loss Frozen Dinners/Entrees by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
        • Table Top Weight-Loss Frozen Dinner/Entree Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Weight-Loss Frozen Dinner/Entree Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Marketers of Weight-Loss Frozen Dinners/Entrees by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Marketers of Weight-Loss Desserts by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
        • Table Top Weight-Loss Dessert Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Weight-Loss Dessert Brands by Dollar Gains in IRI-Tracked Sales, 2004 vs. 2005 (in millions of dollars)
        • Table Top Marketers of Weight-Loss Desserts by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Marketers of Weight-Loss Food Bars by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
        • Table Top Weight-Loss Food Bar Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Weight-Loss Food Bar Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004
        • Table Top Marketers of Weight-Loss Food Bars by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Marketers of Weight-Loss Diet Candy by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
        • Table Top Weight-Loss Diet Candy Marketers by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Weight-Loss Diet Candy Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Marketers of Weight-Loss Diet Candy by IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Marketers of Weight-Loss Meal Replacement Liquids & Powders by IRI-Tracked Shares, 2001, 2003, and 2005 (percent)
        • Table Top Weight-Loss Meal Replacement Liquids & Powders Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Marketers of Weight-Loss Meal Replacement Liquids & Powders by IRI-Tracked Sales, 2004-2005 (in millions of dollars)
        • Table IRI-Tracked Sales and Market Share of Weight-Loss Products in Trend Categories, 2005 vs. 2004 (in millions of dollars)
        • Table Top Weight-Loss Brands in Trend Categories by Gains in Market Share, 2005 vs. 2004 (percent)
        • Table Top Weight-Loss Carbonated Beverage Brands by Dollar Gains in IRI-Tracked Sales,
        • Table Top Weight-Loss Ready-to-Eat Cereal Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Weight-Loss Bread Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Weight-Loss Salty Snack Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Weight-Loss Refrigerated Juice Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
        • Table Top Weight-Loss Yogurt and Yogurt Drink Brands by Dollar Gains in IRI-Tracked Sales, 2005 vs. 2004 (in millions of dollars)
  • Chapter Competitor Profiles - Highlights
  • Competitor Profiles
    • Competitor Profile: Atkins Nutritionals, Inc.
      • Company Overview
      • The Rise and Fall of a Weight-Loss Giant
      • Re-Tooling for the Future
    • Competitor Profile: Dreyer's Grand Ice Cream Holdings, Inc.
      • Company Overview
      • Leader in Weight-Loss Desserts
      • Innovation to Push Sales Even Higher
    • Competitor Profile: General Mills, Inc.
      • Company Overview
      • Whole Grain & Light Yogurt Leader
      • Setting the Pace with Education, Diet Plans
    • Competitor Profile: H.J. Heinz Company (Weight Watchers Smart Ones)
      • Company Overview
      • Growth Curtailed by Low-Carb Trends
      • Minimizing the Brand, Offering "The Truth"
      • Weight Watchers Frozen Treats Spark Bitter Fight
    • Competitor Profile: Kellogg Co. (Special K and Kashi GoLean)
      • Company Overview
      • Special K and Kashi GoLean Are Main Weight-Loss Entries
      • More "Healthy Beginnings," But Where's the Weight Loss?
      • Late for Low-Carb, Early on GI
      • Strengths in Cross-Branding, Line Extensions
      • More Surprises in Fortification to Come
    • Competitor Profile: Kraft Foods, Inc. (Post, South Beach, Lifesavers)
      • Company Overview
      • Major Target in "Obesity Foods" Battles
      • Boosting Health and Weight-Loss Marketing
      • Bold Moves with South Beach
    • Competitor Profile: Nestlé (Stouffer's Lean Cuisine)
      • Company Overview
      • Tops in Overall Weight-Loss
      • Staying Fresh in Packaging and Promotion
    • Competitor Profile: Russell Stover Candies, Inc.
      • Company Overview
      • Riding Out the Low-Carb Bubble
      • Difficulty in Design and Formulation
    • Competitor Profile: Slim-Fast Foods Co. (Unilever)
      • Company Overview
      • Back to Basics
  • Chapter Marketing & New Product Trends - Highlights
  • Marketing & New Product Trends
    • Marketing and Advertising Trends
      • Premium Brands Go for More "Lows"
      • Changing Diet Trends Prompt Rebranding Efforts
      • Folding Weight-Loss into General Health
      • Marketers Take Responsibility for Education
      • Advertising Expenditures for Weight-Loss Products
      • Weight-Loss and Wellness Advertising Positioning
    • New Product Trends
      • Methodology
      • Low-Carb Introductions Fall Hard and Fast
      • New Product Trends by Food and Beverage Classification
        • Table Number of New Food Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Beverage Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Grain-Based Food Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Condiment Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Snack Food Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Meat, Poultry, and Fish Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Breakfast/Lunch/Dinner Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Fruit and Vegetable Product Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Dairy Food Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Sweets Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Coffee & Tea Product Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Soft Drink Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Alcohol & Alcohol Substitute Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Beverage Mix & Flavoring Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Fruit & Vegetable Beverage Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Bottled Water Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Number of New Health and Energy Drink Introductions by Weight-Loss-Oriented Package Tag, 2002–October 2005 (number and percent)
        • Table Marketers and Brands of Weight-Loss Frozen Dinners, Entrees, and Pizza, and Key New Product Introductions, 2004-2005
        • Table Marketers and Brands of Weight-Loss Baked Goods, Cereal, and Baking Mixes and Key New Product Introductions, 2004-2005
        • Table Marketers and Brands of Weight-Loss Pasta and Key New Product Introductions, 2004-2005
        • Table Marketers and Brands of Weight-Loss Dairy Products and Frozen Desserts, and Key New Product Introductions, 2004-2005
        • Table Marketers and Brands of Weight-Loss Meal Replacement Bars and Shakes and Key New Product Introductions, 2004-2005
        • Table Marketers and Brands of Weight-Loss Candy and Confectionery and Key New Product Introductions, 2004-2005
        • Table Marketers and Brands of Weight-Loss Salty Snacks and Key New Product Introductions, 2004-2005
        • Table Marketers and Brands of Low-Carb Beer,
        • Table Marketers and Brands of Other Weight-Loss Foods and Beverages and Key New Product Introductions, 2004-2005
  • Chapter The Weight-Conscious Consumer - Highlights
  • The Weight-Conscious Consumer
    • Demographics and Psychographics
      • The Simmons Survey System
      • 25% of Adults Are Dieting
      • 18% Count Calories
      • The Guilt Factor
      • Distinct Demographics for Try-Anything Dieters
      • Demographics and Diet Motivations
      • Non-Prescription Diet Products and Weight-Loss Programs
      • Teen Slimming
        • Table Demographics Favoring Agreement with Statement: I Am Currently Watching or Controlling Diet, 2005 (U.S. adults)
        • Table Demographics Favoring Agreement with Statement: I Am Currently Dieting, 2005 (U.S. adults)
        • Table Demographics Favoring Agreement with Statement: I Think of the Calories in What I Eat, 2005 (U.S. adults)
        • Table Demographics Favoring Agreement with the Statement: I Normally Count the Calories in the Foods I Eat, 2005 (U.S. adults)
        • Table Demographics Favoring Agreement with the Statement: I Feel Guilty When I Eat Sweets, 2005 (U.S. adults)
        • Table Demographics Favoring Agreement with the Statement: Fattening Food Makes Me Feel Guilty, 2005 (U.S. adults)
        • Table Demographics Favoring Agreement with the Statement: I'll Try Any New Diet, 2005 (U.S. adults)
        • Table Percentages for Selected Reasons for Watching Diet, 2005 (U.S. adults)
        • Table Percentages for Selected Sole Reasons for Watching Diet, 2005 (U.S. adults)
        • Table Demographics Favoring Watching Diet to Lose Weight, 2005 (U.S. adults)
        • Table Demographics Favoring Watching Diet to Control Cholesterol Level, 2005 (U.S. adults)
        • Table Demographics Favoring Watching Diet to Control Fat Intake, 2005 (U.S. adults)
        • Table Demographics Favoring Watching Diet to Maintain Weight, 2005 (U.S. adults)
        • Table Demographics Favoring Watching Diet to Control Blood Sugar Level, 2005 (U.S. adults)
        • Table Demographics Favoring Watching Diet to Control Hypertension, 2005 (U.S. adults)
        • Table Demographics Favoring Watching Diet to Control Diabetes, 2005 (U.S. adults)
        • Table Percentages for Use of Selected Non-Prescription Diet Products, 2003 vs. 2005 (U.S. adults)
        • Table Teen Demographics Favoring Agreement With Statement: I Often Try to Lose Weight, 2005 (U.S. children age 12-17)
    • Demographics for Weight-Loss Products and Brands
      • Dairy Products Lead in Low-Fat
      • 100 Million Consumers for Packaged Sugar Substitutes
      • 24% Use Healthy Choice
      • Sugar-Free and 55 and Overs
      • Slim-Fast vs. Weight Watchers by Gender
      • Patterns by Race and Region
      • Dairy vs. Dessert Products by Education and Income
      • Snacks for Kids and Condo-Dwellers
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
        • Table Usage Indices for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
        • Table Usage Indices for Selected Weight-Loss Products and Brands: By Age Bracket, 2005 (U.S. adults)
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
        • Table Usage Indices for Selected Weight-Loss Products and Brands: By Gender, 2005 (U.S. adults)
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
        • Table Usage Indices for Selected Weight-Loss Products and Brands: By Race/Ethnicity, 2005 (U.S. adults)
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands:By Marketing Region, 2005 (U.S. adults)
        • Table Usage Indices for Selected Weight-Loss Products and Brands: By Marketing Region, 2005 (U.S. adults)
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
        • Table Usage Indices for Selected Weight-Loss Products and Brands: By Highest Level of Educational Attainment, 2005 (U.S. adults)
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
        • Table Usage Indices for Selected Weight-Loss Products and Brands: By Household Income Bracket, 2005 (U.S. adults)
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
        • Table Usage Indices for Selected Weight-Loss Products and Brands: By Marital Status, 2005 (U.S. adults)
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
        • Table Usage Indices for Selected Weight-Loss Products and Brands: By Number of Persons in Household, 2005 (U.S. adults)
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
        • Table Usage Indices for Selected Weight-Loss Products and Brands: By Age of Children in Household, 2005 (U.S. adults)
        • Table Usage Rates for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)
        • Table Consumer Base for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)
        • Table Usage Indices for Selected Weight-Loss Products and Brands: By Type of Residence, 2005 (U.S. adults)
  • Chapter Looking Ahead - Highlights
  • Looking Ahead
    • Trends and Opportunities
      • Well-Rounded Weight Loss
      • Convenience Along May Not Be Enough
      • Target Marketing and Megabranding
      • Hot Additives: Nutritional Lipids and Other Formulation Trends
      • Low-Glycemic: Not Quite Ready for Prime Time
  • Addresses of Selected Marketers

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