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Watches and Clocks in the U.S., 7th Edition

Modern watches and clocks offer the style, the function, the gadgetry, or the mark of status, to suit any man, woman or child. The $7.1 billion market also offers big opportunities for any marketer, from the huge multinational, to the tiny basement operation. Yet this same market is difficult to navigate, because it is highly fragmented, with lots of competitors; sales through every channel from department stores to jewelry stores to hardware stores; and pressure from rival time-telling devices such as cellphones and PDAs. ...

This 7th edition of Watches and Clocks in the U.S., one of Packaged Facts’ best-selling reports, is for any executive who needs fresh perspective on the complexities of the exciting watch/clock market: We present historical and projected sales patterns, in-depth analysis of market influences, competitive profiles (of Fossil, Loews/Bulova, LVMH, Swatch, Timex, and others), and extensive interpretation of Simmons demographic data. Special “Focus” chapters discuss the sports watch and kids’ watch segments.

Report Methodology
The information in Watches and Clocks in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the watch/clock industry and consultants to the industry. Market size data was derived from trade sources and a formula based on watch-purchasing patterns and prices. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research and personal interviews. Consumer information was derived from Simmons Market Research Bureau, fall 2005 National Consumer Survey and Teen Survey.

What You’ll Get in this Report
Watches and Clocks in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Watches and Clocks in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail and Distribution Strategies
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the watch and clock industries, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for watches and clocks, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for watches and clocks based on Simmons data.

This report will help:

  • Marketing Managersidentify market opportunities and develop targeted promotion plans for watches and clocks.
  • Research and development professionals stay on top of competitor initiatives and explore demand for watches and clocks.
  • Advertising agencies working with clients in the toy industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • How We Define and Segment This Market
      • Orientations to Other Industries
      • Overall Watch/Clock Sales Retreat to $8.6 Billion in 2005
      • Overall Market to Surpass $9.5 Billion in 2010
      • Watch Category Slides to $7.6 Billion in 2005, in "Context of Struggle"
      • Watch Category to Top $8.4 Billion in 2010
      • Clock Category Levels to $990 Million in 2005
      • Clocks to Slog on to $1.1 Billion in 2010
        • Table U.S. Retail Dollar Sales of Watches and Clocks, 2001-2010(In Millions)
      • Market Buffeted by Rival Devices and Amusements During 2001-2005
      • ...But Evidence of a Buying Cycle Offers Hope
      • Factors in Future Growth: Workplace, Home Arenas Morph and Overlap
      • Factors in Future Growth: Other Time Readouts Are Everywhere
      • Factors in Future Growth: Fashion, Interior Decoration, Licensing, Are Positive Drivers
      • Factors in Future Growth: Demographic Potentials Dulled by Other Time Readouts...
      • Boomers
      • Teens/Tweens
        • Table Projected U.S. Population, by Age Bracket, 2005-2020(In Thousands)
      • Factors in Future Growth: Hybrid Products, Sports, Tech May Buoy Niches
      • Factors in Future Growth: The Nike+ iPod Sport Kit
      • Watch Marketing/Product Trends: Licenses, Acquisitions Are Ongoing…
      • Watch Marketing/Product Trends: Wide Bands
      • Watch Marketing/Product Trends: Large Faces, Though Moderated…
      • Watch Marketing/Product Trends: It's Diamond City!
      • Watch Marketing/Product Trends: Asymmetrical Design
      • Watch Marketing/Product Trends: Ceramic and Ceramic-and-Stainless Watches
      • Watch Marketing/Product Trends: Jewelry Extensions
      • Clock Marketing/Product Trends: More of the (Infinitely Varied) Same...
      • Clock Marketing/Product Trends: Lots of Licensing for Kids - Though Yoga Mommies Resist It
      • Watch Brand Rankings: Watch Category Poorly Monitored...
      • Watch Brand Rankings: Timex, Though Still Dominant, Has Lost Ground
      • Watch Brand Rankings: Fossil, Citizen, Seiko Still Lead Second Echelon
      • Watch Brand Rankings: Rolex Is Top Luxury Brand
        • Table U.S. Purchasing of Watches, by Brands Studied by Simmons, 2003-2005 (Adults in Thousands, in Recent 12 Months)
      • Watch/Clock Advertisers Spend $233 Million in 2005 - Mostly to Help Watches
      • Rolex Still Leads Top Five Watch Advertisers
      • Loews/Bulova and Movado Split the Small (Measured) Clock Ad Spend
      • The Consumer: A Third of All Adults Purchase Watches
      • The Consumer: Female Gender, Affluence, Older Kids All Favor Watch Purchase
      • The Consumer: Watch Purchase Concentrated in Under $50 Price-Segment
        • Table Numbers of Watch Purchasers, by Watch Price-Segment, 2005 (Adults in Thousands, in Recent 12 Months)
      • The Consumer: As Watch-Price Goes Up, So Does Income - And Propensity of Male Buyers
      • The Consumer: The Young Have Surprising Affinity for Pricier Watches
      • The Consumer: Over Half of All Households Own Clock Radios
      • The Consumer: Five Million Households Recently Purchased Clock Radios
      • The Consumer: Factors in Clock Radio Ownership versus Recent Purchase
  • The Overall Market
    • KEY POINTS
    • Introduction
      • How We Define and Segment This Market
      • Focus Chapters on Sports and Kids' Watches
      • Various Terms Clarified
      • Market versus Category versus Segment
      • Mass Retail
      • Combo Store, Department Store, E-Tailer, Mass Merchandiser, Specialty Store, Supermarket
      • Methodology
      • Two Categories: Watches and Clocks
      • Several Ways to Class Watches
      • Clock Types
      • Orientations to Other Industries
    • Market Size and Growth
      • Overall Watch/Clock Sales Retreat to $8.6 Billion in 2005
      • Market Buffeted by Rival Devices and Amusements
      • ...But Evidence of a Buying Cycle Offers Hope
      • Watch Category Slides to $7.6 Billion, in "Context of Struggle"
      • Clock Category Levels to $990 Million in 2005
        • Table U.S. Retail Dollar Sales of Watches and Clocks, 2001-2005 (In Millions)
      • Watches Account for 88% of Watch/Clock Retail Dollars
    • Factors in Future Growth
      • Workplace, Home Arenas Morph and Overlap
      • Other Time Readouts Are Everywhere
      • Fashion, Interior Decoration, Licensing, Are Positive Drivers
      • Watch/Clock Purchasing Occurs in Cycles
      • Demographic Potentials Dulled by Other Time Readouts...
        • Table Projected U.S. Population, by Age Bracket, 2005-2020 (In Thousands)
      • Hybrid Products, Sports, Tech May Buoy Niches
      • Travel Conditions
    • Projected Overall Watch/Clock Sales
      • Overall Market to Surpass $9.5 Billion in 2010
      • Watch Category to Top $8.4 Billion
      • Clocks to Slog on to $1.1 Billion
        • Table Projected U.S. Retail Dollar Sales of Watches and Clocks, 2005-2010 (In Millions)
    • Consumer Advertising Expenditures
      • Watch/Clock Advertisers Spend $233 Million in 2005 - Mostly to Help Watches
      • Most readers already know that these media spends do not include the cost of producing actual print, broadcast, or otherwise electronic ads.
      • Loews/Bulova and Movado Split the Small (Measured) Clock Spend
  • The Watch Category
    • KEY POINTS
    • The Products
      • Packaged Facts' Four Watch Price Segments
      • Mass-Market Watches (Under $50)
      • Middle-Market Watches ($50-$299)
      • Upper Middle-Market Watches ($300-$999)
      • Luxury Watches ($1,000-Plus)
      • Watches Also Classed by...
      • What Determines Price
      • About Watch Cases...
      • Waterproofing
      • Jeweled Movements
      • Attachments: Bands, Bracelets, Straps, Cuffs...
    • Watch Category Size and Growth
      • Watch Category "Corrects" to $7.6 Billion in 2005
      • Mass-Market Segment in Rare Slip to $2.3 Billion
      • Mid-Mart Slides Under $2 Billion Mark
      • Upper Mid-Mart Holds Head Up, Builds on $1.3 Billion
      • Luxury Watches Retreat to $2 Billion
      • Because of the abrupt decrease in 2005, the presentation of a CAGR for 2001-2005 may be a little misleading; but for readers who prefer to see it, the luxury-segment CAGR for the four years was 0.5%.
        • Table U.S. Retail Dollar Sales of Watches, by Price Segment, 2001-2005 (In Millions $)
      • Watch Why and Wherefore: Rival Devices Offer Status, Service, and the Time
      • ...But Take Heart: A Natural Cycle Is Also at Work
      • Watch Units Hover In 90 Million Range
        • Table U.S. Retail Unit Volume of Watches, by Price Segment, 2001-2005 (In Millions)
      • Average Retail Price Trends Lower
        • Table U.S. Average Retail Price of Watches, by Price Segment, 2001-2005 (In Millions)
      • Sales by Watch Application/Type: Fashion Is Top Concern…
        • Table Share of U.S. Retail Dollar Sales of Watches, by Watch Type or Application, 2005 (Dollars in Millions)
      • Specialty Stores Command a Third of Watch Dollars
        • Table Share of Retail Dollar Sales of Watches, by Channel, 2005
      • Northeast, Southeast, Pacific Regions Are Home to Most Purchasers
        • Table U.S. Retail Purchasing of Watches, by Marketing Region,* 2005 (Adults, in Thousands)
      • Swiss Watches Account for Up to a Quarter of Retail Action
    • Factors in Future Growth
      • The Specter of Devices That Rival Watches
      • The Hope in Fashion Watches
      • The Limited Hope in Hybrid Products: "My Watch Is a Heart Monitor"
      • The Cycle: "I Lost/Broke/Grew Tired of My Watch"
      • The Effect of Travel Conditions
      • Watch Category to Reach $8.4 Billion as of 2010
      • Mass-Market Watches to Ascend to $2.5 Billion
      • Middle-Market Segment Watches to Break $2.1 Billion
      • Upper Midmarket in Sluggish Climb to $1.5 Billion
      • Luxury Watches to Capture $2.3 Billion
        • Table Projected U.S. Retail Dollar Sales of Watches, by Price Segment, 2005-2010 (In Millions $)
    • The Marketers
      • Hard to Distinguish Marketers From Licensors From Distributors
      • About 400-500 Marketers
      • Only 15 U.S. Watchmakers
      • Types of Players: Specialists Predominate...
      • Some Marketers Are Retailers, Too...
      • Premiums Frequently a Sideline
      • Table of Marketers, Brands, Price-Segment Involvements
        • Table Selected Marketers of Watches and Their Representative Brands
    • Watch Brand Rankings
      • Special Note: Watch Category Poorly Monitored...
      • Timex, Though Still Dominant, Has Lost Ground
      • Fossil, Citizen, Seiko Still Lead Second Echelon
      • Rolex Is Top Luxury Brand
        • Table U.S. Purchasing of Watches, by Brands Studied by Simmons, 2003-2005 (Adults in Thousands, in Recent 12 Months)
    • Marketing and Product Trends
      • Licenses, Acquisitions Are Ongoing…
      • Wide Bands
      • Large Faces, Though Moderated…
      • It's Diamond City!
      • Asymmetrical Design
      • Ceramic and Ceramic-and-Stainless Watches
      • Jewelry Extensions
        • Table Selected Introductions of Watches, by Marketer and Brand, 2004-2006
    • Consumer Advertising Expenditures and Positioning
      • Watch Advertisers Spend $233 Million in 2005
      • Rolex Leads Eleven Spenders of $10 Million-Plus
      • Henri Stern Leads 14 Other Million-Dollar Spenders
      • The Fashion Treatment
      • Celebrity Endorsements
      • Watch Product Attributes
      • Status and Identity
      • The Experiential
      • Charity
    • Watch Trade Shows
      • In a Retail-Driven Category, Shows Are Key
  • The Clock Category
    • KEY POINTS
    • The Products
      • Three Main Clock Segments
      • Electric
      • Mechanical
      • Clock Radios and Other Hybrids
      • Other Ways to Classify Clocks
      • Housings in Thousands of Styles
      • "Atomic" Clocks? Still Never Heard of Them!
      • Clocks Often Grouped With Housewares, Furniture, Giftware, Etc.
    • Clock Category Size and Growth
      • Clock Sales Level Off to $990 Million in 2005
      • Clocks Hurt by Rival Devices and the "Casino Factor"
        • Table U.S. Retail Dollar Sales of Clocks, 2001-2005 (In Millions $)
      • Clock Radios Still Yield a Quarter of Clock Dollars
      • Regionality of Clock Radio Sales
        • Table U.S. Retail Purchasing of Clock Radios, by Marketing Region,(*) 2005 (Households, in Thousands)
    • Factors in Future Growth
      • Clocks Needed in Every Home ...But Lots of Other Devices Tell Time
      • The Casino Factor: No More Clocks in Public!
      • Licensing Powers Fashion, Décor, and Kids' Clocks
      • Households, Homebuilding, Home Improvements: All Positives!
        • Table Construction Starts of Privately Owned Housing Units, 1998-2005 (In Thousands)
    • Projected Clock Sales
      • Clocks to Break $1.1 Billion Mark in 2010
        • Table Projected U.S. Retail Dollar Sales of Clocks, 2005-2010 (In Millions $)
    • The Marketers
      • About 200 U.S. Clock Marketers
      • And Only Dozens of U.S. Clock Manufacturers
        • Table Number of U.S. Manufacturers of Clocks for the Home, by Clock Type and Value of Shipments, 1997-2002 (Dollars in Thousands)
      • Clock/Watch Specialists Predominate Here, Too...
      • Table of Clock Marketers and Brands
        • Table Selected Marketers of Clocks and Their Representative Brands
    • Clock Marketer/Brand Rankings
      • Timex, Salton Assumed to Dominate
      • Other Brands Stand Out in Niches
    • Marketing and Product Trends
      • More of the (Infinitely Varied) Same...
      • Kids' Clocks: Lots of Licensing - Though Yoga Mommies Resist It
        • Table Selected Introductions of Clocks, by Marketer and Brand, 2004-2006
    • Consumer Advertising Expenditures and Positioning
      • Most Clock Ad Spends Are Hidden...
      • Small Spends by Loews/Bulova and Movado
    • Clock Trade Shows
      • Shows for Clocks/Watches, Housewares, Gifts, Furniture, Home Electronics - All Apply...
      • BaselWorld Watch & Jewelry Show
      • Duty Free Show of the Americas
      • High Point Furniture Market
      • Inhorgenta
      • JA New York
      • The JCK Show
      • New York International Gift Fair (NYIGF)
      • New York Spring Tabletop Market
      • Tokyo International Gift Show
  • Focus on Sports Watches
    • KEY POINTS
    • The Products
      • Sport-Specific, or Just Plain Rugged
      • Water-Resistance Claims Must Be Substantiated
      • Most Sports Watches Never See Action...
      • Fitness Watches That Monitor Vital Signs
    • Sports Watch Segment Size and Growth
      • Sports Watches in Up-and-Down Progress to $1.7 Billion in 2005
      • Today a Willow Valley, Tomorrow a New Peak - It's a Cycle
        • Table U.S. Retail Dollar Sales of Sports Watches, 2001-2005(In Millions)
      • Sports Watches Account for 28% of All Watch Dollars
    • Factors in Future Growth
      • Health, Fitness, Sporting Trends All Positive
        • Table Top 10 Sports/Fitness Activities, by Adults Participating, 2005 (Adults in Thousands, Within Recent 12 Months)
      • Extreme Sports Come Into Their Own
      • High-Tech Watches That Monitor Vital Signs to Stay a Limited Niche
    • Projected Sports Watch Sales
      • Sports Watches to Climb Past $1.9 Billion in 2010
        • Table Projected U.S. Retail Dollar Sales of Sports Watches, 2005-2010 (In Millions$)
    • Sports Watch Marketers
      • Most Marketers Offer Watches With Sports Functions
      • Table of Marketers and Brands
        • Table Selected Marketers of Sports Watches and Their Representative Brands
    • Marketing and Product Trends
      • Fitness Watches: A Time of Weeding Out What Does/Doesn't Work
      • Sports Watches Cross-Breeding With High Fashion
        • Table Selected Introductions of Sports Watches, by Marketer and Brand, 2004-2006
    • Consumer Advertising Expenditures and Positioning
      • Sports Watch Advertisers' True Spend Is Deeply Hidden...
      • ...But Breitling Spends $10.1 Million
      • Some Other Sports Watch Ad Spends
      • Endorsements by Star Athletes
      • The Fashion (Beauty-Shot) Approach
      • Identity
      • Phenomenal Performance
      • This Watch Takes Your Pulse
  • Focus on Kids' Watches
    • KEY POINTS
    • The Products
      • Three Distinct End-User-Bases: Teens, Tweens, 7 & Unders
      • Kids Love Plastic
      • Analog versus Quartz-Electronic/Digital
      • Kids' Watch Segment Has Lots of Product Niches
      • ...And Mucho Licensing
      • Most Tween and Under-7 Watches Mass-Mart Priced
      • Teens' Watches See Rising Average Price
    • Kids' Watch Segment Size and Growth
      • Kids' Watch Segment Steadies at $749 Million in 2005
      • More Kids, More Money, More Competition From Rival Devices
        • Table U.S. Retail Dollar Sales of Kids' Watches,(*) 2001-2005 (In Millions $)
      • Kids' Watches Account for 12% of All Watch Dollars
    • Factors in Future Growth
      • The Evergreen Audience: Kid Population Always Trends Larger
        • Table Projected U.S. Population, by Age Bracket, 2005-2020 (In Thousands)
      • ...As Kid Spending Power Always Trends Higher
      • Tons of More Grandparents!
      • But Rival Gadgets, Amusements Vie for Kids' Dollars
      • Licensing to Keep Driving Segment
    • Projected Kids' Watch Sales
      • Kids' Watches in Push to $864 Million by 2010
        • Table Projected U.S. Retail Dollar Sales of Kids' Watches,* 2005-2010 (In Millions $)
    • Kids' Watch Marketers
      • Some Marketers Keep Kids' Segment Involvements Quiet
      • Table of Marketers and Brands
        • Table Selected Marketers of Kids' Watches and Their Representative Brands
    • Marketing and Product Trends
      • For Kids' Watches, It's Still Licenses Galore!
        • Table A Sampling of Current and Future Popular Licenses(*)
    • Consumer Advertising Positioning
      • Lots of Soft-Positioning Watches to Kids
      • The Fashion Approach
      • A Trend to Promos?
  • The Competitive Situation
    • KEY POINTS
    • Competitive Profile: Fossil, Inc.
      • Net Sales Break $1 Billion in 2005
      • Fossil's the American Swatch
    • Competitive Profile: Loews Corporation/Bulova
      • Revenues of More Than $16 Billion in 2005
      • Watches and Clocks That Vouch Solidity, Tradition
      • Three Licensed Brands
    • Competitive Profile: Montres Rolex S.A.
      • Estimated Sales of $350 Million
      • Right From the Start, a Very Public Luxury Marketer
      • Careful Diversification of the Line
    • Competitive Profile: Nike, Inc.
      • Net Revenues Approach $14 Billion in Fiscal 2005
      • Third Quarter, 2006 Revenues Indicate Another Bullish Year
      • Brilliantly Extending High Style From Sports Function
      • Nike's Surprise Venture with Apple
      • Nike the Retailer
    • Competitive Profile: Swatch Group
      • Sales of Almost CHF4.3 Billion in 2005
      • CEO Hayek Positions on Emotionality, Beauty, Poetry
      • Swatch Extending Watch Brands With Jewelry
      • Swatch Diversifying Its Retail Stance
    • Competitive Profile: Timex Corporation
      • Sales of At Least $800 Million
      • Giving the Masses Sophistication
      • Timex the Retailer
      • Amazon Signs on as Timex's Webmaster
  • Distribution and Retail
    • KEY POINTS
    • Distribution and Retail
      • Watch and Clock Product Paths
      • Vertical Integration, and Mass versus Limited-Distribution Strategies
      • Specialty Stores, Department Stores Lead Watch Sales
        • Table Share of Retail Dollar Sales of Watches, by Channel, 2005
      • Mass Merchandisers Control Over Half of Clock Dollars
        • Table Share of Retail Dollar Sales of Clocks, by Channel, 2005
      • A Fifth of Watch Shoppers Do Web Research First
      • Top Streetwear Chains
        • Table Top Ten Streetwear Chains, by Numbers of Stores, 2004
      • Cartier Looks Anew at Women
      • Clocks in the "Home Accents" Retail Channel
      • Create Your Own Watch
    • Retail Focus: Cooper & Company, Inc./Dakota Watch Company
      • A Major Mass Retailer With Its Own Brands
      • Unintimidating, Plus Services/Programs for Consumer Loyalty
    • Retail Focus: Tourneau, Inc.
      • Over 100 Watch Brands in 8,000 Styles
      • Tourneau Watch Gear
      • Tourneau Allies With Swatch in U.S., Peace Mark in China
      • Tourneau Certifies Pre-Owned Watches for Online Auctioneer Portero
  • The Consumer
    • KEY POINTS
    • About Simmons Survey Data
      • What They Are…
      • …And How to Use Them
      • The Survey's Overall Adult Gauge
      • Marketing Regions Defined
      • Northeast
      • Southwest
        • Table Projections of Numbers of U.S. Adults, by Demographic Factor, 2005(In Thousands)
    • The Watch Consumer
      • A Third of All Adults Purchase Watches
      • Female Gender, Affluence, Older Kids All Favor Watch Purchase
        • Table Demographic Characteristics Most Favoring Purchase of Any Watches,(**) 2005 (Adults in Thousands, in Recent 12 Months)
      • Over 52 Million Buy Watches for Themselves
      • Almost 31 Million Buy Watches as Gifts
        • Table Numbers of Watch Purchasers, by Purchase for Oneself or For Gift-Giving, 2005 (Adults in Thousands, in Recent 12 Months)
      • Profiles of Purchasing for Oneself versus for Someone Else
        • Table Demographic Characteristics Most Favoring Purchase of Watches for Oneself, or as Gifts, 2005 (Adults in Thousands, in Recent 12 Months)
      • Watch Purchase Concentrated in Under $50 Price-Segment
        • Table Numbers of Watch Purchasers, by Watch Price-Segment, 2005 (Adults in Thousands, in Recent 12 Months)
      • As Watch-Price Goes Up, So Does Income - And Frequency of Male Buyers
      • The Young Have Surprising Affinity for Pricier Watches
      • Presence of Kids Is Important
        • Table Demographic Characteristics Most Favoring Purchase of Watches, by Price Segment, Under $20 to $49 (Adults in Thousands, in Recent 12 Months)
        • Table Demographic Characteristics Most Favoring Purchase of Watches, by Price Segment, $50 to $99 (Adults in Thousands, in Recent 12 Months)
        • Table Demographic Characteristics Most Favoring Purchase of Watches, by Price Segment, $100 to $299 (Adults in Thousands, in Recent 12 Months)
        • Table Demographic Characteristics Most Favoring Purchase of Watches, by Price Segment, $300 to $500+ (Adults in Thousands, in Recent 12 Months)
      • Timex, Fossil, Citizen Are Most Widely Purchased Watch Brands
        • Table U.S. Purchasing of Watches, by Brand, 2005(Adults in Thousands, in Recent 12 Months)
    • Consumer Focus: The Teen Watch Consumer
      • Almost 9.2 Million Teens Purchase Watches
      • African Americans, Hispanics Stand Out in Overall Teen Watch Purchase
        • Table Demographic Characteristics Most Favoring Purchase of Watches by Teens (Aged 12-17),(**) 2005 (Teens in Thousands, in Recent 12 Months)
      • Over 8 Million Teens Buy Watches for Selves
      • In Teens' Watch Purchase for Selves, Only Blacks Are Prominent
      • Almost 3 Million Teens Buy Watches as Gifts
      • Teen Watch-Gifters Skew to Girls, Blacks, Hispanics
        • Table Demographic Characteristics Most Favoring Purchase of Watches by Teens (Aged 12-17) According to Purchase for Oneself, or as Gifts, 2005 (Teens in Thousands, in Recent 12 Months)
      • No Surprise: Most Teens Buy Watches Priced Under $50
        • Table Numbers of Watch Purchasers, by Watch Price-Segment, 2005 (Teens in Thousands, in Recent 12 Months)
      • As With Adults, Girls Buy Cheaper Watches, Boys Buy Pricier Ones
        • Table Demographic Characteristics Most Favoring Purchase of Watches(**) by Teens (Aged 12-17), by Price Segment, Under $20 to $49 (Teens in Thousands, in Recent 12 Months)
        • Table Demographic Characteristics Most Favoring Purchase of Watches(**) by Teens (Aged 12-17), by Price Segment, $50 to $74 (Teens in Thousands, in Recent 12 Months)
        • Table Demographic Characteristics Most Favoring Purchase of Watches(**) by Teens (Aged 12-17), by Price Segment, $100 to $200+ (Teens in Thousands, in Recent 12 Months)
      • Timex, Fossil the Most Popular Teen Watch Brands
    • The Sports Watch Audience
      • America's Most Popular Sports/Fitness Activities: Walking and Swimming
        • Table Top 48 Sports/Fitness Activities, by Adults Participating, 2005 (Adults in Thousands, Within Recent 12 Months)
    • The Clock Radio Consumer
      • Special Note: This Section Speaks of Households, Not Individuals
      • Over Half of All Households Own Clock Radios
      • Five Million Households Recently Purchased Them
      • Factors in Ownership versus Recent Purchase
        • Table Demographic Characteristics Most Favoring Household Ownership or Purchase of Clock Radios, 2005 (Households in Thousands, in Recent 12 Months)
  • Trends and Opportunities
    • Watch/Clock Marketing Strategies Becoming More Mainstream
      • Has the Timekeeping Industry Reached a Plateau, a Crossroads - a Crisis?
      • But What's Outside the Box?!
      • Branching Out Into Other Products May Be Wise
  • Glossary
  • Addresses of Selected Marketers

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