Market Research Logo

The U.S. Market for Vitamins, Supplements, and Minerals

There has never been a more crucial time to learn about the vitamin, supplement, and mineral industry. Booms and busts have visited the market in the past five years, bestowing fortunes on those with a keen eye for industry trends and sorrow for those lacking crucial information tools. This Packaged Facts report covers the $11 billion U.S. VSM industry and its players. In it you will learn about important trends—needs of an aging populace, structure/function marketing, new delivery systems, the entrance of OTC technologies, exciting new medical research—and a hint of what the next blockbuster product might be.


Scope And Methodology

Market Parameters

This report covers vitamins, supplements, and minerals (VSMs) used for nutritional purposes and sold at retail through health and natural product stores, mass merchandisers, drugstores, supermarkets, direct marketing, mail order, and the Internet.

The report does not cover sports or weight-loss supplements, supplements used for non-nutritional purposes, VSM products sold at the institutional or professional health-care level, or bulk VSM products—those used to produce human and animal nutritional products. Nor does it cover sales of the herbs from which herbal supplements are derived.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of health and natural product stores, drugstores, mass merchandisers, and supermarkets. Extensive company, distributor, and retailer interviews were conducted to obtain information on regulatory issues, marketing programs, and new products pertaining to the VSM market. Secondary research includes data gathered from trade and consumer publications, newspapers, company literature and government, financial, and annual corporate reports. Revenues and revenue growth rates are based on secondary research confirmed through primary interviews with professional organizations, trade publications, and major players in the market.

A large share of vitamin, supplement, and mineral sales occurs in health and natural product stores, which are not monitored by tracking services. In estimating the health and natural product sector, Packaged Facts has relied on data published by trade magazines such as Whole Foods, Health Products Business, Natural Foods Merchandiser, Vitamin Retailer, and Nutrition Business Journal. For the mass-market sector, Packaged Facts derived figures using available data from Information Resources, Inc. (IRI) as reported in trade publications. All information was supplemented by interviews with marketers, tracking services, and other trade sources.

The consumer demographic information in this report is based on data compiled by Simmons Market Research Bureau, New York, New York. Twice a year Simmons surveys a large sample of consumers about their buying habits; the spring 2001 data cited here are based on a sample of 25,030 adults. Simmons has access to complete demographic information about these consumers, who are selected to represent a statistically accurate cross-section of the U.S. population.

Press Release

53% of American Adults use Vitamins, Supplements or Minerals

New York, June 25/PRNewswire - Sales of vitamin, supplement and mineral, or VSM, products are notoriously mercurial, with trends in usage often linked to erratic press coverage touting products as “miracle drugs.” Nevertheless, the U.S. population has remained devoted to the concept of VSM usage, if not the steady consumption of the products. Sixty-nine percent of consumers believe that taking vitamins and minerals is an extremely important factor in maintaining a healthy lifestyle, according to The U.S. Market for Vitamins, Supplements and Minerals, a newly published Packaged Facts report. The report, which is available at MarketResearch.com, outlines the changing consumer attitudes toward taking VSM products that have emerged in recent years.

“Baby boomers truly are defining the market for vitamins, supplements and minerals,” said Don Montuori, Acquisitions Editor for Packaged Facts. “The boomer population has always maintained an interest in self-care and alternative medicine, which makes them likely to turn to resources such as VSM products in their effort to live longer and live well. The products that are doing well right now are the ones that directly appeal to the American boomer population.”

Concerns about osteoporosis among female baby boomers have helped calcium lead the mineral market to success in recent years, along with products specifically formulated for women’s health issues. On the nonherbal supplement side of the market, glucosamine, chondriotin and other joint support products have shown explosive growth and are well positioned to retain popularity among an active boomer population with deteriorating joints.

The U.S. Market for Vitamins, Supplements and Minerals provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2006.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities.

About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With over 50,000 research publications from more than 350 top consulting and advisory firms, they offer instant online access to the world’s most extensive database of expert insights on global industries, companies, products, and trends. For more information, call Alison Williams at 212.807.2649 or visit www.MarketResearch.com.

  • Executive Summary
    • Scope And Methodology
      • Market Parameters
      • Report Methodology
    • The Products
      • Historical Overview
      • Nlea Allows Health Claims
      • The Dietary Supplement Health And Education Act
      • Fda Attempts To Reassert Itself But Fails
      • Fda Litigation Continues
      • Product Breakouts
    • The Market
      • 2001 Sales At $9 Billion
      • Gains Made From 1997 Across All Categories
        • Table Retail Sales Of U.S. Vitamin, Supplement, And Mineral Market, 1997-2006
      • Vitamins Claim Largest Share Of Market
      • Sales By Retail Outlet Type
      • U.S. Heartland Sees Greater Increase In Vsm Sales
      • Positive Factors Affecting Market Growth
      • Negative Factors Affecting Market Growth
    • The Marketers
      • Approximately 1,500 Companies In Field
      • Leading Vsm Marketers
      • Private-Label Brands Hold Large Share Of Shelf Space
      • Marketing Methods Vary By Retail Channel
      • Increased Competition Will Lead To Shake-Outs
      • Mergers, Acquisitions, And Downsizing
      • Product Introductions Important; Declining
        • Table The U.S. Vsm Market: Number Of Product Introductions, 1990-2002(*) (Shelf-Keeping Units)
      • Line Extensions Used To Gain Shelf Space
      • Vsms And Medical Legitimacy
      • Joint Products Keep Market Flexible
      • Women's Products Growing
      • Vsm Advertising Positioning
    • Distribution And Retail
      • Two Distinct Distribution Sectors
      • Distributor And Wholesaler Services
      • Distributor Margins For The Two Sectors
      • Many Buy Direct
      • Number Of Stores Carrying Vsm
      • Private-Label Products Proliferating
      • Health And Natural Product Stores Retain Largest Market Share
      • Drugstores a ``Natural'' For Vsm Sales
      • Mass Merchandisers Compete On Price
      • Supermarkets: Room For Growth
      • Direct Sales Stable, Internet In Flux
    • The Consumer
      • About Half Of U.S. Adults Use Vsm Products
      • Demographics Of Vsm Users
      • Most Types Of Use Increased From 2000 To 2001
      • Multiple Formulas Most Popular, Followed By Vitamins C And E
        • Table Percent Of Consumers Who Use Vsm Products By Product Type, 2001, 2000, 1993 (U.S. Adults)
    • This Material Used With Permission.
      • Consumer Use By Brand
      • Consumers Satisfied With Vsm Products
      • Reasons For Taking Vsm Products
      • Opinions About Safety
      • Consumers Not Talking To Doctors; Seek Information
  • The Products
    • Scope Of The Report
      • Nutritional Vitamins, Supplements, And Minerals Sold At Retail
    • History Of The Industry
      • Vitamin Deficiencies Discovered
      • A Market Develops
      • First Laws Governing Vitamins
      • Controversial Megadoses Show Promise
      • ``Miracle Properties'' Of Vitamin E Prompt Fda Attention
      • Fda Labels High-Potency Vitamins As ``Drugs''
      • Proxmire Amendment Reins In Fda, Opens Market
      • Nlea Gives Fda New Rules And Power
      • Fda Frustrates Vsm Marketers After Nlea
      • Passage Of Dshea Is Victory For Industry
      • Dshea Structure/Function Claims Vs. Disease Claims
      • Fda Rules For Dshea Implementation Upset Industry
      • Final Rules For Structure/Function Claims Released January 2000
      • Litigation Forces Fda To Review Nlea Health Claims
      • Nlea Implementation Not Yet Final . . .
      • . . . But Claims Still Pour In
      • Fda Denies Folic Acid Claim, Back In Court
      • Fda Approves Folic Acid Claim With Disclaimers
      • Status Of Cholestin
    • Product Breakouts
      • Three Core Product Categories
      • Product Definition: Vitamins
      • Of 30 Known Vitamins, Only 14 Have Been Quantified
      • Fat-Soluble Or Water-Soluble
      • Antioxidant Vitamins Scavenge Free Radicals
      • Product Definition: Supplements
      • Herbal Supplements
      • Nonherbal Supplements
      • Phytonutrients: Health-Promoting Compounds In Vegetables
      • Product Definition: Minerals
      • 18 Minerals, But Rdis Currently Set For Only 12
      • Vsm Combos-A Stalwart Segment
      • Other Delivery Systems Compete With Pills
      • Single-Element Vs. Multivitamins/Minerals
      • Adults' Vs. Children's
      • Synthetic Vs. Natural
      • Health And Natural Product Vs. Mass Market
        • Table Guide To Vitamins - Part 1
        • Table Guide To Vitamins - Part 2
        • Table Guide To Vitamins - Part 3
        • Table Guide To Herbal Supplements - Part 1
        • Table Guide To Herbal Supplements - Part 2
        • Table Guide To Herbal Supplements - Part 3
        • Table Guide To Herbal Supplements - Part 4
        • Table Guide To Nonherbal Supplements - Part 1
        • Table Guide To Nonherbal Supplements - Part 2
        • Table Guide To Nonherbal Supplements - Part 3
        • Table Guide To Nonherbal Supplements - Part 4
        • Table Guide To Active Minerals - Part 1
        • Table Guide To Active Minerals - Part 2
    • Government And Industry Regulators
      • Vitamins, Supplements, And Minerals Regulated By The Fda
      • Rdas, Rdis, Drvs, Dvs, And Dris
      • Higher Rdas Likely For Older Americans
      • Tolerable Upper Intake Levels
      • Supplement Facts Panels
      • Structure/Function Statements
      • Third-Party Literature
      • Current Nlea Health Claims
      • Qualified Health Claims
      • Fda Cracks Down On Nutraceuticals
      • Vsm/Otc Classifications Blur
      • Industry Self-Regulations
      • Is Internet Info Advertising?
      • Cfsan And The Future
    • Trade Associations
      • American Botanical Council
      • American College Of Nutrition
      • American Herbal Products Association
      • American Nutraceutical Association
      • Citizens For Health
      • Consumer Healthcare Products Association
      • Consumerlab.Com
      • Council For Responsible Nutrition
      • Dietary Supplement Education Alliance
      • Herb Research Foundation
      • International Herb Association
      • National Nutritional Foods Association
      • The U.S. Pharmacopoeia
  • The Market
    • Market Size And Growth
      • Sales Not Clearly Tracked
      • 2001 Sales Estimated At $9 Billion
      • Sales Increases Strongest For Minerals
      • Vitamins Decline Slightly
      • Supplement Category Recovers From Drop
      • Vsm Combos Contribute To Market
        • Table Retail Sales Of U.S. Vsm Market, 1997-2001
      • Drugstores Hold Number-Two Share Of Vsm Market
    • Market Composition
      • Health And Natural Product Stores Remain Primary Outlet
      • Drugstores Hold Number-Two Share Of Vsm Market
      • Slight U.S. Growth For Direct Sales
      • Mail-Order And Internet Sales Account For 4%
        • Table Share Of U.S. Vsm Sales By Retail Outlet Type, 2001-1998
      • Vitamins Claim Largest Share Of Market
        • Table Share Of Vsm Product Sales By Categories And Segments, 2001
      • Multivitamins Top Segment In Mass Market
      • Vitamins In Health And Natural Product Stores
        • Table Single Vitamin Sales In Health And Natural Product Stores, By Share, 2000
      • Tablets Tops In Health And Natural Product Channel
      • Glucosamine/Chondroitin Non-Herbal Supplement Leader
      • Mass-Market Herb Sales Sink
      • Top Mass-Market Herbs
      • Top Supplements In Health And Natural Product Stores
        • Table Supplement Sales In Health And Natural Product Stores, By Share, 2000
      • Calcium Majority Of Mass-Market Mineral Sales
      • Single Minerals In Health And Natural Product Stores
        • Table Single Mineral Sales In Health And Natural Product Stores, By Share, 2000
      • Use Heaviest In The West
        • Table Regionality Of Heavy Use Of Vsm Products, 2001
    • Factors Affecting Market Growth
      • Prevention And Self-Care Trend Continues
      • Aging Population Will Drive Vsm Sales
      • Structure/Function Marketing Spurs Industry
      • Nutrient-Deficient Americans Need Vsms
      • Living Longer, Living Well
      • Calcium For Aging Bones
      • Aching Joints Prompt Growth
      • Menopause Herbs Hot
      • Men's Segment On The Move
      • Children Growing Up With Vsms
      • Otc/Vsm Convergence Increases Market Share
      • Nih Supports Further Research
      • U.S. Research On Vsm Products Accelerates
      • Health Groups Endorse Vsm Usage
      • Vsm, Health-Care Industry Wed
      • Vsm Still Has Large Untapped Market
      • Product Introductions Key To Growth
      • Tightening Of Belts Contributes To Rebound
      • Trade Association Counters Supplement Misconceptions
      • Negative Press Takes Its Toll
      • Consumer Confusion Still Hampers Growth
      • Retailer Education Difficult As Well
      • Educated Consumers Fragment Market
      • Consumer Attitudes Affect Growth
      • Low Manufacturing Standards And Consumer Confidence
      • Gmp Seals Will Enforce High Standards
      • Research Investments Offer Little Competitive Advantage
      • Not All Studies Positive
      • Fda Issues Kava Kava Warning
      • Tcm Safety Questioned
      • Functional Foods Could Cut Sales Growth
      • Private-Label Expansion Lowers Sales Growth
    • Projected Market Growth
      • Sales Surpass $11 Billion By 2006
      • 2%-5% Growth Rates For Vitamins
      • 2%-5% Annual Growth Rates For Supplements
      • 3%-5% Growth Rates For Minerals
      • Growth Expected Well Into The Future
        • Table Projected Retail Sales Of U.S. Vsm Market, 2001-2006
  • The Marketers
    • The Marketers
      • Approximately 1,500 Companies In Market
      • Cross-Over Into Mass Market
      • Health And Natural Product Store Suppliers
      • Dominant Herbal Supplement Companies
      • Leading Mass-Market, Broad Line Marketers
      • Large Conglomerate Mass Marketers
      • Private Label Plays Important Role
      • Leading Direct Marketers
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 1
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 2
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 3
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 4
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 5
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 6
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 7
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 8
    • Marketer And Brand Shares
      • Leading Brands In Health And Natural Product Stores
        • Table Leading Vsm Products Distributed By Nature's Best: By Product Segment Share Of Sales, 1St Quarter 2002
      • Top-Selling Multiples In Health And Natural Product Stores
        • Table Leading Multiple Products Distributed By Nature's Best Share Of Sales, 1St Quarter 2002
      • Top-Selling Brands In Mass Merchandisers
        • Table Top Vsm Products Sold Through Mass Merchandisers: By Product Segment Share Of Sales, 2001
      • Top-Selling Brands In Drugstores
        • Table Top Vsm Products Sold Through Drugstores: By Product Segment Shares Of Sales, 2001
      • Top-Selling Brands In Food Stores
        • Table Top Vsm Products Sold Through Food Stores: By Product Segment Share Of Sales, 2001
      • Mass-Market Private-Label Holds Strong Share
        • Table Private-Label Vsm Sales Through The U.S. Mass Market: By Distribution Outlet And Product Segment, 2001 Vs. 1999
    • Competitive Overview
      • Intense Competition: Survival Of The Fittest And Biggest
      • Industry Still New-Product Driven
      • Line Extensions Fill The Breach
      • Repackaging Gives New Life
      • Entrance Of Large Companies Altered Industry
      • Consolidation And Acquisitions
      • Nbty Eats Up The Competition
      • Abandonments, Sell-Offs, And Failed Mergers
      • Restructuring, Reorganization . . .
      • . . . Downsizing . . .
      • Suing The Competition
      • Marketers Band Together To Defend Industry
    • Competitive Focus: Joint Products
      • Joint Products Strengthen Industry
      • Most Large Companies Market Joint Products
      • Aging Boomers Prime Target Market
      • Backed By Advertising Blitz
      • Good Science, Good Press
      • High Prices Do Not Hamper Sales
      • Unique Delivery Systems
      • Otc Combos . . .
      • . . . And The Fda Backlash
      • Pfizer Points The Finger
    • Competitive Focus: Women's Products
      • Segment Growing
      • Women's Products Marketer Mainstays
      • Introducing Products To Compete
      • Cosmetic Giant Gets In The Game
      • A Typical Women's Products Line
      • Big Marketing Pushes
      • Use Of Branded Ingredients
      • Company-Supported Studies Used As Promotional Tools
      • Endorsements Benefit Marketers
      • Delivery Systems Offer More Than Milk
      • Calcium And Otc Combos
    • Competitive Focus: Private Label
      • Private Label Over One-Quarter Of Vsm Industry
      • Private-Label Leaders
      • Private-Label Benefits
      • Private-Label Mix Important
    • Competitive Profile: Herbalife, International, Inc.
      • Corporate Overview
      • Company History
      • Product Lines
      • Ghs Break-Down
      • Science-Based Approach With Cellular Nutrition
      • Multi-Level Magic . . .
      • . . . Multi-Level Mishaps
      • Acquired By Whitney And Golden Gate
    • Competitive Profile: Leiner Health Products, Inc.
      • Corporate Overview
      • Product Lines And Manufacturing Locations
      • Roots In 18Th Century Budapest
      • Private Label Bulk Of Company Sales
      • Yourlife Company's Flagship Brand
      • Yourlife Marketing Approaches
      • Nature's Origin a Gnc Knock-Off
      • Rocky Road To Restructuring
      • Filing For Bankruptcy
    • Competitive Profile: Natrol, Inc.
      • Corporate Overview
      • Natrol Product Lines
      • New Products
      • Mass-Market, Prolab Brighten Future . . .
      • . . . Which Soon Darkened
      • Natrol Promotions, Partnerships
    • Competitive Profile: Nbty Inc.
      • Corporate Overview
      • Joint Product Keeps Company Flexible
      • Retail Business Figures Prominently
      • Beyond Vitamin World
      • Online Presence
      • Acquisitions Grow Company
      • Resists Royal Numico, Wins Investors
    • Competitive Profile: Royal Numico N.V. (General Nutrition Centers, Inc., Rexall Sundown, Inc.)
      • Corporate Overview
      • Company History
      • Acquisitions Include Major Vsm Companies
      • General Nutrition Centers, Inc.
      • Stores-Within-Stores Mean Growth Ahead
      • General Nutrition Product Lines
      • Gnc Promotions
      • Gnc Sites
      • Franchisee Class Action Settlement
      • Rexall Sundown
      • Built By Acquisitions
      • Rexall Sundown Product Lines
      • Royal Numico Restructured
    • Competitive Profile: Twin Laboratories Inc.
      • Corporate Overview
      • Complete Product Line
      • Heavy On Product Endorsements
      • Reader's Digest Team-Up
      • Division Sell-Off
      • Trimming The Fat
      • New Credit Facility
      • Claims Under Fire
      • Income Returns In Early 2002
    • Competitive Profile: Wyeth
      • Corporate Overview
      • Primarily a Pharmaceutical Company
      • Vsm Part Of Consumer Health Division
      • Centrum Best-Selling Multivitamin
      • Herbal Forays, Failures
      • Solgar Brand Growing
      • A String Of Unsuccessful Merger Attempts
      • Wyeth Quiet On The Vsm Front
    • Marketing Tools And Trends
      • Structure/Function Still Commands Market
      • The Power Of Line Extensions
      • Target Marketing
      • Selling To Children
      • Vsms, Otcs, And Medical Legitimacy
      • Pharmaceutical Packaging
      • Use Of Branded Ingredients
      • Bridging The Health-Care Gap
      • Purity Of Ingredients Boosts Natural Brands
      • Natural Product Store Exclusivity
    • New Product Trends
      • New Products Still Entering The Market
        • Table The U.S. Vsm Market: Number Of Product Introductions, 1990-2002(*)
      • Unique Delivery Systems
      • Vsms With a Sweet Tooth
      • New And Interesting Combos
      • Herbs Get Integrated Into Vitamin And Minerals
      • Keeping It Simple
      • Joint Products Keep Market Flexible
      • Msm On The Move
      • The Sam-e New Thing
      • Boswellia Serrata And Turmeric
      • Solutions To St. John's Slump
      • Emotional Health
      • Enter Lycopene . . .
      • . . . And Lutein
      • Omega-3 Fatty Acids
      • Probiotic Market Growing
      • Prebiotics To Aid Absorption
      • Sexual Enhancers
      • Children's Supplements
        • Table The U.S. Market For Vitamins, Supplements, And Minerals: Selected New Product Introductions, January 2001-December 2001 - Part 1
        • Table The U.S. Market For Vitamins, Supplements, And Minerals: Selected New Product Introductions, January 2001-December 2001 - Part 2
        • Table The U.S. Market For Vitamins, Supplements, And Minerals: Selected New Product Introductions, January 2001-December 2001 - Part 3
        • Table The U.S. Market For Vitamins, Supplements, And Minerals: Selected New Product Introductions, January 2001-December 2001 - Part 4
        • Table The U.S. Market For Vitamins, Supplements, And Minerals: Selected New Product Introductions, January 2001-December 2001 - Part 5
    • Consumer Advertising And Expenditures
      • Advertising Budgets Remain Large
      • Many Vsm Marketers Advertise
      • More Companies Spending Over $10 Million
      • Other Leading Advertisers
    • Advertising Positioning
      • Disease Prevention And Cure Covertly Advertised
      • Selling Science
      • Educational Advertising
      • Building Trust
      • Power And Strength
      • Beautiful Bodies, Joyous Images
      • Visions Of Nature's Bounty
      • Celebrity Endorsements
      • Targeting Women
    • Consumer Promotions
      • Books Promote Products
      • Booklets And Newsletters Keep Consumers Informed
      • Marketer/Magazine Partnerships
      • Avon's Magalog
      • Consumer In-Store Magazines
      • Gnc's Nascar Promotions
      • Internet Helps Support Sales
      • Spam E-Mails
      • Beating The Competition On Price
      • Coupons, Rebates, And Free Product
    • Trade Advertising And Promotion
      • Trade Ads Used By Most Marketers
      • Ads Focus On Category Management And Profit
      • Ingredient And Company Quality
      • Marketers Use Displays To Highlight Product
      • Marketers Offer Retailers Shelf-Planning And Maintenance Services
      • Marketers Provide Educational Retail Training
      • Trade Shows Opportunity To Showcase Products
      • Discounts Common Component Of Promotions
      • Sponsoring Medical Events
  • Distribution And Retail
    • At The Distribution Level
      • Distinct Channels Of Distribution
      • Independent Distributors To Health And Natural Product Stores
      • Several Large Distributors Dominate Health Product Sector
      • Health Product Distributor Services
      • Forward Buying By Distributors
      • Direct Shipment For Health And Natural Product Stores
      • Warehouse Delivery Used In Mass Market
      • A Few Mass Marketers Deliver Direct
      • Leading Mass-Market Drug Wholesalers
      • Drug Wholesalers Merge, Acquire
      • Same Share, Fewer Companies
      • Mass Distributors Enlist Pharmacists As Vsm Advocates
      • Distributor Retail Programs
      • Supermarket Distributors Focus On "Whole Health"
      • Margins For Health Product And Mass Market
      • Brokers And Marketers Work For Sales
      • Health And Natural Product Distributors Gain Mass-Market Sales
      • Mass-Market Distributors May Target Health And Natural Stores . . .
      • . . . But Loyalty May Deter Them
    • At The Retail Level
      • Number Of Stores Carrying Vsm
      • Health And Natural Product Stores Retain Largest Share
      • Mass-Market Sales By Outlet
        • Table Share Of U.S. Vsm Sales By Retail Outlet Type, 2001 Vs. 1999
      • The Well-Stocked Vsm Section
      • Private-Label Products Proliferating
      • Category Management: Grouping Products By Function
      • Retail Environment Makes Brands Less Important
      • Building Repeat Customers
      • Margins By Retailer Type
    • Retail Focus: Health And Natural Product Stores
      • Retail Sector Essential To Vsm Industry
      • Vsms Essential To Stores
      • Five Types Of Health And Natural Product Stores
      • Supplement Chains Critical To Industry Success
      • Supplement Chains Push Out Independents
      • Supplement Chain Stores
      • Gnc . . .
      • . . . And Vitamin World
      • Competition For Health And Natural Product Stores
      • Meeting Mass-Market Competition With Education
      • Number Of Full Lines Carried Is Decreasing
      • Vsm Product Sets In a Typical Natural Food Store
      • Structure/Function Category Support
      • Advertising And Promotions
    • Retail Focus: Drugstores
      • A "Natural" For Vsm Sales
      • Education With Assistance From Manufacturers And Distributors
      • Pharmacists Getting Educated
      • Rite Aid And Gnc Join Forces
      • Glut Of Products Cause Confusion
      • Thinning The Herd
      • Combating The Competition
      • Vsm Set At a Typical Chain Drug
    • Retail Focus: Mass Merchandisers
      • Competing On Price, Selection, And Advertising
      • Top Mass Merchandisers
      • Competing For Drugstore And Supermarket Customers
      • Private Label In Mass Market
      • Nutritional Guides Take Place Of Staff
      • Costco Emphasizes Big And Cheap
    • Retail Focus: Supermarkets
      • Supermarkets: Room For Growth
      • The Whole Health Road To Increased Sales
      • Who Answers Consumers' Questions?
      • Supermarket Private-Label Vsm On The Rise And . . .
      • . . . Expanding Into Herbs And Supplements
      • Vsms In a Typical Supermarket
    • Retail Focus: Multi-Level, Mail Order, And Internet Marketing
      • Multi-Level Marketing Works For Vsm Products
      • Major Multi-Level Marketers
      • Personalized Service And Sales Techniques
      • Avon Enters The Game
      • Mail Order Moves Toward Internet
      • Top Mail-Order Companies
      • Vsm Products Are Naturals On The Internet
      • Companies Lured By Internet Dreams
      • Gnc And Rite Aid Team Up
      • Internet Bubbles Burst
      • Healthcentral Declares Bankruptcy
      • Whole Foods Slims Down
      • Questionable Products Find Outlet
  • The Consumer
    • Consumer Use Of Vsms
      • The Simmons Survey System
      • 54% Of U.S. Adults Use Vsms
      • Three-Quarters Use Vitamins, Minerals
      • Daily Vsm Use
      • Medium Users Account For Two-Thirds Of Usage
      • Women And Older Consumers
      • Education, Occupation, And Income Linked To Vsm Use
      • Region And Race Factors Of Heavy Use; Small Household Size Shows Tendency
        • Table Demographic Characteristics Favoring Use Of Vsm Products: All Users Vs. Heavy Users, 2001
    • Use By Product Type
      • Multiple Formula Use Most Common, Followed By Vitamins C And E
      • Supplements Used By 3%-6% Of Consumers
      • Most Types Of Supplements Used By 1%-3% Of Consumers
      • Other Vsm Products Used By Nearly 8%
      • Consumer Use Increasing For Most Popular Types Of Vsm
      • Increases And Decreases Since 1993
      • Gains Still Made From 1993
        • Table Percent Of Consumers Who Use Vsm Products By Product Type, 2001, 2000, 1999, 1998, 1993
      • Health And Natural Product Store Shoppers: The Whole Foods Survey
      • Vsm Products Used By Health And Natural Product Store Shoppers
      • Increases And Decreases
        • Table Percent Of Health And Natural Product Store Shoppers Who Purchased Vsm Products: By Product Type, 2000, 1999, 1998, 1997
    • Demographics By Product Type
      • Indicators For Use Of Multiple Formula
      • Older Consumers, Both Sexes, And Westerners Use Vitamin C
      • Indicators For Use Of Vitamin E
      • Older Women Use Calcium
      • Indicators For Use Of Other Vsm Products
      • Indicators For Use Of Vitamin B-Complex
      • Women, Elderly Using Vitamin B12
      • Indicators For Use Of Herbal Supplements
      • Women, Southerners Use Iron
      • Broad Age And Household Income Span For Use Of Antioxidants
      • Indicators For Use Of Vitamin A
      • Indicators For Use Of Garlic Supplements
        • Table Demographic Characteristics Favoring Use Of Vsm Products: By Product Type, 2001
        • Table Demographic Characteristics Favoring Use Of Vsm Products: By Product Type, 2001
        • Table Demographic Characteristics Favoring Use Of Vsm Products: By Product Type, 2001
        • Table Demographic Characteristics Favoring Use Of Vsm Products: By Product Type, 2001
    • Use By Brand
      • Minor Brands And Private Label Used By Highest Percentage
      • Brand Usage Steady From 1999 To 2001
        • Table Percent Of Consumers Who Use Vsm Products By Brand, 2001, 2000, 1999
    • Demographics By Brand
      • Profile Of Users Of Other Brands
      • Demographics Of Store-Brand Users
      • Demographics Of Centrum Users
      • Demographics Of One-A-Day Users
      • Demographics Of Nature Made Users
        • Table Demographic Characteristics Favoring Use Of Vsm Products: By Brand, 2001
    • Consumer Attitudes
      • Consumers Satisfied With Alternate Medicines
      • Consumers View Supplements As Safer Than Otcs
      • Over-Consumption Concerns
      • Vsms In Stores Important To Consumers
      • Health Awareness, Health Concerns
      • Women And Supplements For Specific Conditions
      • Health And Image Leaders And Active Health Management
      • Demographics Of Health And Image Leaders
      • Indicators For Active Health Management
        • Table Demographic Characteristics Favoring Health And Image Leaders, Active Health Management
      • Prevention/Fmi's Self-Care Index
      • Higher Self-Care Index Begets More Interest In Vsms
      • Consumers Not Talking To Doctors About Supplement Use
      • Studies Suggest Misinformed Consumers
      • Key Information Sources
      • Demographics Of Information Seekers
      • Packaging And Health Claims

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report