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Trends in the U.S. Market for Sugar, Sugar Substitutes, and Sweeteners


Attention: There is an updated edition available for this report.

Sugar and other sweeteners, both natural and chemical, are widely used not just in the food and beverage industry but in products such as toothpaste, mouthwash, gum and breath fresheners. Marketers and product developers, as well as consumers, have a growing menu of sweetening agents to choose from, many of them recent arrivals - and some with lingering questions about safety. Demand for no- and low-calorie sweeteners continues to grow in a climate of concerns about obesity, diabetes and tooth decay, but at the same time, some research suggests that the body is better able to maintain normal weight with sugar.

This report examines the outlook for natural and processed nutritive (caloric) sweeteners such as sugar, honey, maple syrup, agave nectar, and high-fructose corn syrup; non-nutritive high-intensity sweeteners such as saccharin, aspartame, neotame, acesulfame and sucralose; sugar alcohols such as erythritol, sorbitol and xylitrol; and the plant-derived low-calorie sweetener stevia, currently sold in the United States as a dietary supplement but with manufacturers chomping at the bit as the market pushes for food-use approval.

Packaged Facts predicts that sugar sales are likely to remain relatively stable while sales of low- and no-calorie sweeteners will rise (though sales of saccharin, one of five FDA-approved no-calorie sugar substitutes, will continue to decline in favor of safer alternatives). But various health, consumer and market trends will affect the market. A focus on low-glycemic-index foods supports growth for high-intensity non-nutritive sweeteners; concerns about health effects of high-fructose corn syrup may slow its sales as marketers switch to alternatives; continued trending toward natural ingredients will drive growth for natural and organic sugar and sweeteners including honey, cane juice, organic erythritrol, agave nectar, and stevia products. Market shifts will certainly take place if stevia and/or its derivatives are approved for food and beverage use in the United States. Some manufacturing patent protections for Splenda (brand name for sucralose) are set to expire in 2009, creating a competitive framework for this popular additive.

These are just some of the dynamics explored in this report and expected to shape the sugar and sweetener market in the second half of 2008 and beyond.

Report Methodology

The information in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of supermarkets, drugstores, mass merchandisers, convenience stores, health/natural foods stores, specialty stores and club stores. Company, distributor and retail interviews were conducted to obtain information on new products and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature and corporate annual reports.

Information Resources, Inc.’s InfoScan Review data and data from Simmons Market Research Bureau were also used in preparing the report.


  • Executive Summary
    • Scope and Methodology
      • Report Methodology
      • Note on IRI Data
      • 2007 Retail Sales Reach $3.08 Billion for All Sugar and Sweeteners
        • Table U.S. Estimated Retail Sales of Sugar and Sweeteners, 2007 (in millions of dollars)
      • Packaged Facts Projects 2008 Retail Sales at $3.14 Billion
        • Table U.S. Projected Retail Sales of Sugar and Sweeteners, 2008 (in millions of dollars)
      • Projected Sugar and Sweetener Retail Sales in 2012 at $3.44 billion
        • Table U.S. Projected Retail Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
      • Total 2007 Sugar and Sweetener Industry Valued at $9.8 Billion
        • Table U.S. Estimated Total Dollar Sales in Sugar and Sweeteners Industry*, 2007 (in millions of dollars)
        • Table U.S. Projected Total (Retail, Foodservice, Industrial) Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
      • Splenda is Runaway Leader in Retail Sugar Substitute Market Share
      • Private Label Leads in Retail Sugar Sales
        • Table Top Brands of White Granulated Sugar by Dollar Sales in Food, Drug and Mass-Market Stores*, 2007 (in millions of dollars)
      • Retail Accounts for Only 13% of Sugar Use by Volume
        • Table U.S. Sugar Distribution by Volume, by Type of User, 2007
    • The Products
      • Nutritive Sweeteners
      • Non-Nutritive or Artificial Sweeteners
      • Sugar Alcohols (Polyols)
      • High-Fructose Corn Syrup
      • Stevia
      • Organic Sugar Options
        • Table Organic and Natural Food Sales, 2005-2008 (in millions of dollars)
      • Honey
      • Maple Sugar and Maple Syrup Thrive in Specialty Foods Market
      • Agave Syrup: Natural Fructose
      • Stevia Positioned for Major Growth
      • Cargill, Coca-Cola Enter Stevia Market with Truvia
      • Pepsi Chimes in with PureVia
      • Flavor, Safety Status Still Must Be Overcome
      • Other Companies Prepare for Imminent Approval
      • Corn Syrup and High-Fructose Corn Syrup
      • Snapple, Others Converting Product Lines from HFCS to Sugar
    • Non-Nutritive High-Intensity (Artificial) Sweeteners
    • Sugar Alcohols (Polyols)
      • Erythritol Offers Organic and Very Low Calorie Option
    • The Marketers
      • U.S. Sugar Sale to State of Florida
      • Imperial Sugar Builds Stake in Wholesome Sweeteners
      • Bunge Acquires Corn Products Intl, Tate & Lyle Sugar Trading Business
    • Supply, Distribution and Regulatory Policy
      • United States Sugar Policy
      • Results of NAFTA Implementation Unpredictable
      • Changes Mandated By 2007 Farm Bill
    • New Products and Trends
      • Four Stevia Brands to Note
      • Agave Product Introductions Likely to Include Organic, Vegan Tags
      • Cane Juice Use Increasing in Organic, Other Products
        • Table New Product Lines Using Evaporated Cane Juice (ECJ) as Sweetener
    • Energy Drinks Lead in New Product Introductions With Sucralose
      • Table New Product Lines in Food, Beverage, Personal Care Using Sucralose (brand name Splenda) as Sweetener
      • NutraSweet Launched as Tabletop Sweetener
    • The Consumer
      • Market Drivers: Overweight, Obesity and Diabetes
    • Market Driver: Ingredient Awareness
    • Market Driver: Organic
      • Most Households Buy Sugar, Use Less Than 1 Pound Each Month
        • Table Percentage of U.S. Households Using White Granulated Sugar
      • Percent of Households Using Sugar Substitutes/Artificial Sweeteners is Stable
        • Table Percent of U.S. Households Using Sugar Substitutes/Artificial Sweeteners, by Full Year Period
    • Trends and Opportunities
      • Health and Wellness a Consistent Trend
      • The Positive Eating Trend: Less Dieting, More Pleasure in Food
      • Organic and Natural Trend
      • Market Events Affecting Sugar and Corn Industries
    • Conclusion
  • The Products
    • Sweetener Categories
      • Nutritive Sweeteners
      • Non-Nutritive or Artificial Sweeteners
      • Sugar Alcohols (Polyols)
      • High-Fructose Corn Syrup
      • Stevia
      • Food Processors Benefit from Sweetener Choices
    • Sugar
      • U.S. World's Second Leading Sugar Net Importer
        • Table United States: World's Second Leading Sugar Net Importer, 2005/06-2007/08 Average, (in Thousand Metric Tons/Year, Raw Value)
      • Per Capita Sugar Use On the Decline in the U.S.
      • Sugar Use Shifts from Non-Industrial to Industrial
        • Table U.S. Sugar Deliveries by Type of User, 1949-2007 (1,000 short tons, refined value)
        • Table U.S. Sugar Deliveries by Type of User, 1949-2007 (1,000 short tons, refined value)
      • Sugar Comes in Many Forms
      • White Sugar Products Vary in Crystal Size
      • Brown Sugar Varies from Raw to Refined
      • Other Forms of Sugar Round Out the Market
      • Sucanat - Sugar Cane Natural
      • Organic Sugar Options
        • Table Organic and Natural Food Sales, 2005-2008 (in millions of dollars)
      • Organic Sugar Beets and Genetic Modification
      • Fair Trade Sugar
    • Honey
      • Table U.S. Honey Production, Imports, Exports, Stocks and Average Price, 1986-2007
      • Cause and Consequence of Colony Collapse Disorder
      • Honey Market Facts
      • Niche Market: Organic and Local Honey
    • Minor Nutritive Sweeteners
      • Maple Sugar and Maple Syrup Thrive in Specialty Foods Market
        • Table U.S. maple syrup production, by state, 1992-2008 (1,000 gallons)
      • Molasses Adds Flavor, Nutrition
      • Rice Syrup Versatile for Manufacturing
      • Date Sugar May Offer Benefits for Diabetics
    • Agave Syrup and Stevia
      • Agave Syrup: Natural Fructose
      • Stevia Positioned for Major Growth
      • Cargill, Coca-Cola Enter Stevia Market with Truvia
      • Pepsi Chimes in with PureVia
      • Flavor, Safety Status Still Must Be Overcome
      • Other Companies Prepare for Imminent Approval
      • Zevia Already On Shelves
    • Corn Syrup and High-Fructose Corn Syrup
      • Fat Nation: Is HFCS to Blame?
      • AMA Concludes HFCS No Worse Than Sugar in Obesity Crisis
      • Fructose Debate Continues As Research Shows Faster Metabolization
      • Snapple, Others Converting Product Lines from HFCS to Sugar
      • Is HFCS Natural?
      • Most HFCS Produced Domestically is Used in the U.S.
        • Table U.S. High-Fructose Corn Syrup Supply and Use, 1992-2007 (1,000 short tons, dry weight)
    • Non-Nutritive Sweeteners
      • Non-Nutritive High-Intensity (Artificial) Sweeteners
      • Five Non-Nutritive Sweeteners Approved by FDA
        • Table Non-Nutritive High-Intensity Sweeteners Approved for U.S. Use
      • Saccharin: Long History of Use, Safety Concerns
      • Aspartame Also Popular, Riddled With Safety Concerns
      • Sucralose Has Majority of Market Share in U.S.
      • Acesulfame Potassium (Ace-K) Has Red Flags For Health
      • Neotame
    • Sugar Alcohols (Polyols)
      • Table Calorie Content of Commonly Used Polyols (relative to sugar at 4 cal/gm)
      • Erythritol Offers Organic and Very Low Calorie Option
      • Xylitol for Healthier Teeth
      • Maltitol for Sugar-Free Chocolate
      • Mannitol is Non-Humectant for Chewing Gum
  • Size and Growth of Market
    • Chapter Highlights
    • Scope and Methodology
      • Report Methodology
      • Note on IRI Data
      • 2007 Retail Sales Reach $3.1 Billion for All Sugar and Sweeteners
        • Table U.S. Estimated Retail Sales of Sugar and Sweeteners, 2007 (in millions of dollars)
      • Total 2007 Sugar and Sweetener Industry Valued at $9.8 Billion
        • Table U.S. Estimated Total Dollar Sales in Sugar and Sweeteners Industry*, 2007 (in millions of dollars)
      • Packaged Facts Projects 2008 Retail Sales at $3.1 Billion
        • Table U.S. Projected Retail Sales of Sugar and Sweeteners, 2008 (in millions of dollars)
      • Projected Sugar and Sweetener Retail Sales in 2012 at $3.4 billion
        • Table U.S. Projected Retail Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
        • Table U.S. Projected Total (Retail, Foodservice, Industrial) Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
      • Splenda is Runaway Leader in Retail Sugar Substitute Market Share
        • Table Retail Sales of Artificial Sweeteners/Sugar Substitutes and Select Brands in Food, Drug and Mass-Market Stores, 2003-2007 (in millions of dollars)
        • Table Retail Sales Market Share of Artificial Sweetener/Sugar Substitute Brands in Food, Drug and Mass-Market Stores, 2007
      • Sucralose Also Leads in Food and Beverage Processing
        • Table Distribution of Artificial Sweetener Use in Food and Beverage Processing
      • White Sugar Down Slightly in Five-Year Trend, Brown/Flavored Up
        • Table Retail Sales of Sugar in Food, Drug and Mass-Market Stores, 2003-2007 (in millions of dollars) % Change
      • Private Label Leads in Retail Sugar Sales
        • Table Top Brands of Granulated White Sugar by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
        • Table Top Brands of Brown/Powdered/Flavored Sugar by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
      • U.S. Retail Price of Refined Sugar Rising
        • Table U.S. Retail Refined Sugar Price, by Fiscal Year, 2000-2007 (in cents)
      • Candy Makers Raise Prices Due to Rising Ingredient Costs
      • Cereal, Candy Biggest Users of Sugar in Food Industry
        • Table U.S. Sugar Use in Food Manufacturing
      • Retail Accounts for Only 13% of Sugar Use by Volume
        • Table U.S. Sugar Distribution by Volume, by Type of User, 2007
      • Comparison of Wholesale and Retail Prices for Refined Sugar
        • Table U.S. Wholesale Refined Beet Sugar Price, Midwest markets, by fiscal year
      • Corn Sweetener Costs Also Rise
      • Producer Price Indices for Corn Sweetener and Cane and Beet Sugar
        • Table Producer Price Index, U.S. Annual, Corn Sweeteners (including glucose, dextrose, and high-fructose corn syrup), 2000-2007 (June, 1985 = 100)
        • Table Producer Price Index, U.S. Annual, Refined Beet sugar and byproducts, 2000-2007 (June, 1982 = 100)
        • Table Producer Price Index, U.S. Annual, Refined Cane Sugar and Byproducts, 2000-2007 (June, 1982 = 100)
      • Private Label Honey Leads Over All Brands
        • Table Top Brands of Honey by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
      • Leading Branded Honey Drops in Sales, Overall Sales Stable
        • Table Retail Sales of Honey in Food, Drug and Mass-Market Stores, 2003-2007 (in millions of dollars)
      • Molasses Sales Building Via Price and Natural Positioning
      • Maple and Pancake Syrups Comprise Most of Syrup/Molasses Category
        • Table Retail Sales of Syrup and Molasses in Food, Drug and Mass-Market Stores, 2003-2007 (in millions of dollars)
      • Karo Brand Leads Corn/White Syrup Sector
        • Table Leading Brands of Corn/Crystal/White Syrup by Dollar Sales in Food, Drug and Mass Market Stores, 2007 (in millions of dollars)
      • Pure Maple Syrup Brands Show Growth
        • Table Key Brands of Pure Maple Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
        • Table Leading Brands of Maple-Flavored Syrup by Dollar Sales in Food, Drug and Mass Market Stores, 2007 (in millions of dollars)
      • Consumers Continue to Seek Out Organic, Natural, Less-Refined and Fair Trade
      • Per Capita Consumption Declines for All Caloric Sweeteners
        • Table Estimated U.S. Annual Per Capita Consumption of Refined Cane and Beet Sugar, 2000-2007 (in lbs, adjusted for loss)
        • Table Estimated U.S. Annual Per Capita Consumption of High Fructose Corn Syrup, 2000-2007 (in lbs, adjusted for loss)
        • Table Estimated U.S. Annual Per Capita Consumption of Other Sweeteners, 2000-2007 (in lbs, adjusted for loss)
      • Most Sweetener Purchases Made at Grocery Stores
        • Table 2007 Sugar and Sweetener Sales by Outlet
  • The Marketers
    • Chapter Highlights
    • Introduction
    • Mergers, Acquisitions and Major Investments
      • U.S. Sugar Sale to State of Florida
      • Imperial Sugar Builds Stake in Wholesome Sweeteners
      • Bunge Acquires Corn Products Intl, Tate & Lyle Sugar Trading Business
        • Table Competitive Profile: U.S. Sugar, Clewiston, FL
    • Company Overview
    • Impact of U.S. Sugar Sale on Industry and Region
      • Rural Counties, State Economy Affected
        • Table Competitive Profile: Florida Crystals Corp., West Palm Beach, FL
    • Company Overview
    • Organic and "Carbonfree" Sugar
    • Florida Crystals Selected for Ethanol Research Facility
    • Florida Crystals Plays Role in U.S. Sugar Sale to State
      • Table Competitive Profile: Imperial Sugar, Sugar Land, TX
    • Company Overview
    • Leadership Change for 2008
    • New Packaging for Legacy Products
      • Table Competitive Profile: Wholesome Sweeteners, Sugar Land, TX
    • Company Overview
    • New Products Find Traction in Natural, Organic Market
      • Table Competitive Profile: Amalgamated Sugar Company LLC, Boise, ID
    • Company Overview
    • Idaho Growers to Plant 95% GMO Sugar Beets, Amalgamated Says
      • Table Competitive Profile: American Crystal Sugar Company, Moorhead, MN
    • Company Overview
      • Table Company Overview
    • After Early Resistance, American Crystal Goes GMO
      • Table Competitive Profile: The NutraSweet Company, Chicago, IL
    • Company Overview
    • Ongoing Public Relations Battle
    • NutraSweet Partners with Domino Brand Sugar for Relaunch
      • Table Competitive Profile: McNeil Nutritionals, Fort Washington, PA
    • Company Overview
    • In 2005, Award for Business Transformation and a Lawsuit
    • Challenges to Splenda Supremacy
      • Table Competitive Profile: Corn Products International, Westchester, IL
    • Company Overview
    • Fortune Magazine Admires CPI
    • Chairman/CEO to Retire
      • Table Competitive Profile: Archer Daniels Midland, Decatur, IL
    • Company Overview
      • FDA Accepts Natural Claim for ADM High-Fructose Corn Syrup Processing
      • ADM Investing in Biofuels
      • Investor Concerns Send ADM Share Price Headed Downward in 2008
      • ADM Executive Speaks to Sweetener Colloquium
        • Table Competitive Profile: Cargill, Minneapolis, MN
    • Company Overview
    • Organic Glucose Syrup Supplier
    • Partnering with Coca-Cola for Stevia Derivative
    • Competitors Quickly Rise Up
    • Cargill, Others Self-Affirming GRAS Status for Stevia Extracts
      • Table Competitive Profile: Merisant Worldwide, Inc., Chicago, IL
    • Company Overview
    • Merisant Wages Legal Fight on Splenda
    • Whole Earth Sweetener Company Subsidiary to Market Stevia, Erythritol Products
      • Table Competitive Profile: Wisdom Natural Brands, Gilbert, AZ
    • Company Overview
    • Wisdom Natural Self-Affirms GRAS for Stevia as Sweetener
    • Negotiating with Sweet Leaf Tea
  • Supply, Distribution and Regulatory Policy
    • United States Sugar Policy
      • Economic Research Service Briefing on Sugar and Sweeteners Policy
      • Changes Mandated By 2007 Farm Bill
      • Sugar Ethanol Program Controversial
      • Results of NAFTA Implementation Unpredictable
      • USDA Sets Sugar Program Allotments for FY 2008
      • Sugar Beet, Sugar Cane and Corn Farming in the United States
      • Farmers Use Cooperatives for Refining, Marketing
      • Sugar and Honey Supply Three Significant Markets
        • Table U.S. Sugar Deliveries for Human Consumption, by Type of User, 2007
        • Table U.S. Sugar Deliveries by Percentage of User Type, 2007
      • Corn Syrup Primarily Used in Beverage and Food Processing
      • Deliveries of High-Fructose Corn Syrup Down Slightly in First, Second Quarters 2008
    • Regulatory Framework for Non-Nutritive Sweeteners
      • Proposed Rule Becomes Interim Policy for GRAS Notification Procedure
      • Five Artificial Sweeteners Currently Approved
      • High-Intensity Sweeteners Marketed to Consumers, Manufacturers, Foodservice
      • Sugar Alcohols Also Regulated by FDA; Labeling Care Required
      • FDA Allows Tooth Health Claim with Polyols
      • Sugar Alcohols Primarily Sold to Manufacturers, With One Exception
      • Stevia Derivatives Launched with GRAS Self-Affirmations
  • New Products and Trends
    • Chapter Highlights
    • Trends Overview
      • The Stevia Gamble
      • Natural is Good, Low-Glycemic Even Better
    • New Natural Sweetener Product Introductions: Stevia, Agave, Evaporated Cane Juice
      • Whole Earth Sweetener Co. Presents PureVia
      • Truvia Uses Traditional Sachet Packaging
      • SweetLeaf Repositions from Supplement to Sweetener
      • Weider Global Nutrition Markets Sweete Stevia Product
      • Other 2008 Stevia Introductions in Supplement, Personal Care Categories
      • Agave Product Introductions Likely to Include Organic, Vegan Tags
        • Table Product Tags Used With New Agave F&B Product Introductions (more than one tag may be used with a product line)
      • Madhava Honey Introduces Flavored Agave Nectar
      • Agave Sweetener Targets Hispanic At-Risk Population, Uses Spanish Language Labeling
      • Honest Tea Uses Agave in New Ready-to-Drink Tea Flavors
      • Low-Glycemic Index Flavored Syrups Use Agave
      • Agave Ideal Sweetener for Vegan Products
      • Organic Dairy-Free Frozen Desserts Sweetened with Agave, Rice Syrup
      • Cane Juice Use Increasing in Organic, Other Products
        • Table New Product Lines Using Evaporated Cane Juice (ECJ) as Sweetener
      • Target Goes Organic With Archer Farms Brand
      • Hansen's Natural Cane Soda Puts Cane Sugar Front and Center
      • Gluten-Free, Dairy-Free, Cane Juice-Sweetened Decadence
      • Barbara's Bakery Blends Fiber, Cane Juice, Organic in Cereal for Kids
      • Safeway Offers Private Label Organic ECJ
      • Specialty Sugars Sweeten Gourmet Market
    • High-Fructose Corn Syrup Still in Use
      • Table New Product Lines in Food and Beverage Categories Using High Fructose Corn Syrup as Sweetener
    • New Products and Trends in Polyols
      • Xylitol Most Often Appears in Chewing Gum
      • Erythritol Sold As Stand-Alone Sweetener
      • ZSweet: Z Stands for Zero
      • Wholesome Sweeteners Organic Zero is 100% Erythritol
      • Lakewood Juices Uses No Sugar Added Claim
    • New Products and Trends in Non-Nutritive Artificial Sweeteners
      • Energy Drinks Lead in New Product Introductions With Sucralose
        • Table New Product Lines in Food, Beverage, Personal Care Using Sucralose (brand name Splenda) as Sweetener
      • Wegman's Private Label Juice Beverages "Sweetened With Splenda"
      • Pillsbury Creates Brownie Mix, Cake Mix with Splenda
      • McNeil Nutritionals Offers Splenda "Minis"
      • Aspartame in the Middle
      • NutraSweet Launched as Tabletop Sweetener
      • Saccharin Still in Use. . . For Toothpaste
    • Advertising and Marketing Trends
      • Corn Sweetener Advocates Aim to "Surprise"
      • "No HFCS" Claims On the Rise
      • Advocacy Group Battles HFCS-Natural Link
      • Rudi's Organic Bakery Launches No HFCS Campaign, Says Parents Avoid It
      • Low Calorie Claims Up, Low/Less/No Sugar Still Frequent
        • Table Sugar/Calorie Claims on New Product Introductions, 2004-2008 (Year to Date)
        • Table FDA Definitions for Sugar Content Claims of Food
      • Low Glycemic Claims Making Headway
      • Non-Nutritive Sweeteners Do Battle, Spend Money on Advertising
      • Splenda Settles Advertising Lawsuit, Changes Positioning
      • Sweet `N Low Enlists Regis Philbin
  • The Consumer
    • Chapter Highlights
    • Market Driver: Obesity and Overweight
      • Definitions of Overweight and Obese
      • In 2007, 25.6% of American Adults Self-Report as Obese
      • Obesity and Overweight Rates Level for Children, Teens
      • Poll Says Obesity No. 1 Concern About Kids' Health
      • Sugar vs. High-Fructose Corn Syrup for Kids
    • How the Overweight/Obesity Driver May Affect Consumer Behavior
    • Market Driver: Diabetes
      • Diabetes Affecting Nearly 24 Million Americans
        • Table Estimated Prevalence of Diagnosed and Undiagnosed Diabetes in People Age 20 Years or Older, By Age Group, United States, 2007
        • Table Estimated Number of New Cases of Diagnosed Diabetes in People Age 20 Years or Older, By Age Group, United States, 2007
      • Low Glycemic Index Foods and Diabetes
      • 2006 Low Glycemic Index Foods and Beverages Reached $350 Million
    • Market Driver: Ingredient Awareness
      • Consumer Attitudes on Knowing Sweetener Ingredients, Artificial Sweeteners
        • Table Consumer Attitudes: Importance of Knowing Sweeteners "When you are purchasing food and beverages, how important is it for you to know what sweeteners are used?"
        • Table Consumer Attitudes: Safety of Artificial Sweeteners "How safe do you think artificial sweeteners are?"
        • Table Consumer Attitudes: Concern Over Usage of Artificial Sweeteners "How concerned are you regarding the amount of artificial sweeteners you and your family consume?
      • Food & Health Survey Finds Concerns About Both Sugar and Sweetener Use
        • Table Perceptions About Sugar in a Healthy Diet "As far as you know, which of the following statements, if any, are true? Check all that apply."
        • Table Concern With Amount and Type of Sugar
      • Some Survey Respondents Reducing Sweetener Use
        • Table Low-Calorie Sweetener Consumption Trends [IF AWARE] Please indicate whether you are trying to consume more or less of the following:
      • Younger Women Scrutinize Labels for Calories, Fat, Sugar
        • Table Which Sweeteners Concern Mothers?
      • Professor Says Sugar Not Related to ADHD or Behavior
      • More Consumers Read Labels, Look for Sugar
        • Table Responses to "I Always Check Food Labeling For the Content or Amount of the Following"
    • Market Driver: Organic
      • Organic Offers Alternative to Genetically Modified Sugar Beets
    • Simmons Market Research Data on Sugar and Sweetener Purchases and Attitudes
      • Most Households Buy Sugar, Use Less Than 1 Pound Each Month
        • Table Percentage of U.S. Households Using White Granulated Sugar
      • Store Brands Most Often Purchased
        • Table White Granulated Sugar Brands Most Often Purchased by Households
      • Largest Group of Sugar-Buying Households Use Less Than One Pound Per Month
        • Table White Granulated Sugar Amounts Used in Past 30 Days
      • Homemakers With Children Use Most Sugar
      • Percent of Households Using Sugar Substitutes/Artificial Sweeteners is Stable
        • Table Percent of U.S. Households Using Sugar Substitutes/Artificial Sweeteners, by Full Year Period
        • Table Sugar Substitute/Artificial Sweetener Brands Most Often Purchased by Households
        • Table Sugar Substitute/Artificial Sweetener Brands Most Often Purchased, by Full Year Period, Spring 2004-Winter 2008
      • Artificial Sweetener Users Most Often Use 3 Packets or Fewer
        • Table Sugar Substitute/Artificial Sweetener Used in Average Day, By Percent of Total Households (Full Year Period, Winter 2008)
    • Highlights of Consumer Attitude Survey Questions
      • Guilt Likely to Drive Artificial Sweetener Use
        • Table Consumers Much More Likely than Average to Strongly Agree with Statement: "I feel guilty when I eat a lot of
        • Table Consumers Much Less Likely than Average to Strongly Agree with Statement: "I feel guilty when I eat a lot of sweets"
      • Artificial Sweetener Users Highly Aware of Calories
        • Table Consumers Much More Likely than Average to Strongly Agree with Statement: "I eat what I like regardless of calories."
        • Table Consumers Much Less Likely than Average to Strongly Agree with Statement: "I eat what I like regardless of calories."
      • Users of Artificial Sweeteners Are Calorie Counters
        • Table Consumers Much More Likely than Average to Strongly Agree with Statement: "I normally count calories in the foods I eat."
        • Table Consumers Much Less Likely than Average to Strongly Agree with Statement: "I normally count calories in the foods I eat."
      • Organic, Natural Shoppers Also Those Using Most or Least Sugar
        • Table Consumers Much More Likely than Average to Strongly Agree with Statement: "When shopping for food, I look for natural/organic products."
        • Table Consumers Much Less Likely than Average to Strongly Agree with Statement: "When shopping for food, I look for natural/organic products."
  • Addresses of Select Marketers

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